Do you need a trademark if you have an LLC? Maybe you’ve already registered your business name, gotten your EIN, built your website, and started using the name. So isn’t that enough to protect your business?

In this episode, I’m breaking down the difference between an LLC, a business name registration, and a trademark—and why having an LLC doesn’t actually give you trademark protection. I’ll walk you through the different levels of rights you can have in your business name, from common law rights all the way to federal trademark registration, and explain what each one actually protects.

I’ll also help you understand how to protect your business name based on where your business is today and where you’re headed. If you’re building an online business, planning to expand, hoping to sell your business someday, or creating a brand you want to protect nationwide, there are some important factors to consider. But that doesn’t mean every business needs to file a federal trademark immediately.

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