What happens when you walk away from a fat commission check for the sake of your client’s best interest? In this episode of Todd Talks, Todd Waller shares a real story from early in his career - when choosing integrity over income cost him a deal but earned him a lifetime of client trust and referrals. In a world where flashy funnels and viral tactics dominate, this episode makes the case for slow, steady, relationship-driven success that pays off for decades.

In this episode you’ll learn

• Why acting with integrity isn’t just ethical—it’s profitable over time

• How to spot decision points where transparency builds long-term trust

• Practical ways to bake integrity into your daily real estate practice

One-sentence takeaway:

Integrity compounds like interest—when you lead with honesty, the referrals follow.

Call to action

Pick one ethically thin practice (legal but not proud-worthy) and replace it with a transparent alternative this week. Share what you changed and tag #ToddTalksIntegrity.

Credits

Host: Todd Waller

Producer: Josh Nieman

Recorded at: @propertiesREMI | Christie’s International Real Estate, Ann Arbor

When doing the right thing costs you a commission today—but pays compounding dividends tomorrow. In this kickoff to Todd Talks, Todd discusses the origin of his guiding phrase, Acta Non Verba. If you’ve ever wondered whether integrity is a nice-to-have or a business advantage, this episode makes the case—with playbooks you can use on your very next file.

In this episode you’ll learn

• How to turn ethical decisions into a measurable growth engine

• “Transparency triggers” to use at listing, offer, inspection, and closing

• The weekly Action Challenge to operationalize integrity in your workflow

One-sentence takeaway: Integrity isn’t a slogan—it’s a system that lowers legal risk, raises client trust, and compounds your business over time.

Call to action

Pick one ethically thin practice (legal but not proud-worthy) and replace it with a transparent alternative this week. Share what you changed and tag #ToddTalksIntegrity.

Credits

Host: Todd Waller

Producer: Josh Nieman

Recorded at: @properties | Christie’s International Real Estate, Ann Arbor