Ep2 Todd Talks | ROI of Integrity
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Ep2 Todd Talks | ROI of Integrity
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What happens when you walk away from a fat commission check for the sake of your client’s best interest? In this episode of Todd Talks, Todd Waller shares a real story from early in his career - when choosing integrity over income cost him a deal but earned him a lifetime of client trust and referrals. In a world where flashy funnels and viral tactics dominate, this episode makes the case for slow, steady, relationship-driven success that pays off for decades.
In this episode you’ll learn
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Why acting with integrity isn’t just ethical—it’s profitable over time
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How to spot decision points where transparency builds long-term trust
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Practical ways to bake integrity into your daily real estate practice
One-sentence takeaway:
Integrity compounds like interest—when you lead with honesty, the referrals follow.
Call to action
Pick one ethically thin practice (legal but not proud-worthy) and replace it with a transparent alternative this week. Share what you changed and tag #ToddTalksIntegrity.
Credits
Host: Todd Waller
Producer: Josh Nieman
Recorded at: @propertiesREMI | Christie’s International Real Estate, Ann Arbor