• This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

  • 著者： Joe Pulizzi & Robert Rose
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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

著者： Joe Pulizzi & Robert Rose
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  • Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
    Joe Pulizzi & Robert Rose
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あらすじ・解説

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Joe Pulizzi & Robert Rose
エピソード
  • The Rise of the Content Entrepreneur - Research [Special Episode] (478)

    The Rise of the Content Entrepreneur - Research [Special Episode] (478)
    2025/05/02

    Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including:

    • The Rise of Creators in 2025
    • Renting vs. Owning
    • The TikTok Effect
    • Community as Currency
    • Revenue Mix
    • How to Get Rich as a Creator

    Here's a link to the complete study.

    -----

    This week's sponsor:

    You don't become the world’s most valuable women's sports franchise by accident.

    Angel City Football Club did it with a little help from HubSpot.

    When they started, data was housed across multiple systems.

    HubSpot unified their website, email marketing, and fan experience in one platform.

    This allowed their small team of three to build an entire website in just three days.

    The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

    Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
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    40 分
  • Do Trump's Policies Help Content Marketers? (477)

    Do Trump's Policies Help Content Marketers? (477)
    2025/04/25
    As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers? Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen. A judge has blocked the termination of VOA. But is it too late? Joe thinks it is. And Ryan Coogler's movie deal gives marketers and creators a lot to think about. Winners and losers include the American people and Diary of a CEO podcast. Rants and raves include Google's cookies and the uber wealthy. This week's links: Google Loses Case Tariffs Crush Ad Market Judge Blocks VOA Halt Coogler's Movie Deal America Gives Up on Fact Checking DOAC Turns Down Big Deals America's Riches Households Have Banner Year Google Keeps Cookies ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.
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    1 時間 13 分
  • Sam and Elon's Billionaire Pillow Fight (476)

    Sam and Elon's Billionaire Pillow Fight (476)
    2025/04/18

    The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you.

    META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through?

    Creator Economy jobs (aka content marketing) are up, up, up. Why is that?

    And the top Gen AI use cases don't involve marketing.

    Marketing winners and losers include databases and Twinkies.

    Rants and raves include Superman and faith-based billboards.

    This week's links:

    META's FTC Case Starts

    OpenAI to Launch Social Platform?

    Creator Economy Jobs on the Up

    Top Gen AI Use Cases

    Twinkies Goes 420

    The Summer of Superman

    -----

    This week's sponsor:

    You don't become the world’s most valuable women's sports franchise by accident.

    Angel City Football Club did it with a little help from HubSpot.

    When they started, data was housed across multiple systems.

    HubSpot unified their website, email marketing, and fan experience in one platform.

    This allowed their small team of three to build an entire website in just three days.

    The results? Nearly 350 new sign-ups a week and 300% database growth in just two years.

    Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better.

    -------

    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Seventh Bear.
    続きを読む 一部表示
    1 時間 15 分

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