Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab.

In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have.

Rants and raves include Answer Engine Optimization Hype and the GENIUS act.

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This week's links:

Creators Overtake Traditional Media

The Brand/Studio Line Blurs

Social Media Overtakes TV

Ads on Whatsapp

Terry Moran Launches Substack

Journalist Survival Plan

Genius Act Progress

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This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

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Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future.

Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care?

And Meta invests $15 billion more in AI, trying to catch up in the AI race.

In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the failed mainstream media with the LA coverage.

Rants and raves include a new creator economy lobbying group from MatPat and a boost to musical theater.

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This week's links:

Disney Sues Midjourney

The Future of AI Report

Meta Makes $15 Billion Bet on AGI

How to Get Found in AI Search [Chart]

MatPat Starts Creator Caucus

Live Theater Gets a Boost

-----

This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.

Did someone say McDonald's is bringing back snack wraps?

In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator.

In another AI scandal, Builder.ai collapses, even with a large sum of money invested by Microsoft.

And Netflix adds advertising to its IP. Good decision?

Winners and losers include Ohio Bike Week and ELF/Hailey Bieber.

Rants and raves include WaPo's new mission statement and the new NYTimes lawsuit against ChatGPT.

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This week's links:

Google AI Mode Undermining Journalism

Builder.ai Collapses

Netflix Adds Ad Tech

Chain Restaurants Go Nostalgia

ELF Buys Rhode

WaPo's New Mission Statement

-----

This week's sponsor:

INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh
Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco September 3rd-5th, 2025.

Go to inbound.com/register to secure your spot at INBOUND 2025.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.

Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

Subscribe to Robert Rose's newsletter at Seventh Bear.