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  • [CLIP] The End of the 30-Second Ad and the Economy That Follows | Jamie Umpherson (Runway)

    [CLIP] The End of the 30-Second Ad and the Economy That Follows | Jamie Umpherson (Runway)
    2026/05/21
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    —

    The clip opens on how the great studios — Gaumont, Paramount, A24 — are approaching AI, then pivots to the concrete possibility of launching a production company with $1,000. Jamie then unpacks the mutation of advertising: small agencies producing big work, 60-to-90-second micro-dramas, the end of the 30-second format, and how Runway is rethinking content creation for brands in an era of fragmented attention.

    A must-listen for anyone running a brand, an agency or a studio. No vague promises here — concrete numbers, new formats, and a clear vision of what is replacing advertising as we know it.

    Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
    Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.io

    Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

    Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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    11 分
  • 📣 TheBodWay présente Art World Residence - Ben Arpea

    📣 TheBodWay présente Art World Residence - Ben Arpea
    2026/05/19

    Retrouvez l’ensemble des épisodes du podcast Art World Residence de Camille Agnès Omerin ici

    Ben Arpea - Plonger dans un tableau

    Ben Arpea, de son nom d’artiste.

    Toujours entre 2 avions, Ben va vite.

    En 2023, je repère ces formes et ces couleurs qui se distinguent du paysage artistique.

    Des lignes précises, une colorimétrie effleurant l’esthétique pop sans vraiment y appartenir,

    Un visuel oscillant entre semi-figuratif et abstrait.

    Lorsque nous rentrons en contact, Ben m’annonce très bien connaitre Verneuil sur avre, ayant une maison de famille à 10 minutes de l’hôtel. La Normandie lui est donc très familière.

    Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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    1 時間 5 分
  • [CLIP] "Nothing Is Made BY AI" — The Runway Manifesto | Jamie Umpherson (Runway)

    [CLIP] "Nothing Is Made BY AI" — The Runway Manifesto | Jamie Umpherson (Runway)
    2026/05/20
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    —

    The clip opens on Adrien's question: "What would you say to the people who are against AI? Can you write me an open letter to them?" Jamie answers with what is arguably the sharpest thesis of the episode — the distinction between "made by AI" and "made with AI" — then moves into the myth of the single-prompt movie, the place of craft, taste and point of view in AI creation, and closes on his own role at Runway and how New York fuels his inspiration.

    The moment of truth in this episode. One sentence, one conceptual shift, and the entire grammar of the creative industries changes. If you listen to a single clip to understand where creativity is heading in the AI era, this is the one.

    Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
    Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.io

    Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

    Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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    10 分
  • #528 The AI Video Revolution Reshaping Cinema, Advertising and Fashion | Jamie Umpherson (CCO at Runway)

    #528 The AI Video Revolution Reshaping Cinema, Advertising and Fashion | Jamie Umpherson (CCO at Runway)
    2026/05/19
    🎙️ Sponsors du mois🌐 Squarespace — la plateforme no-code, boostée par l’IA, pour créer et développer votre site web tout-en-un.🛡️ MAIF — Épisode Assurance & indépendants : les erreurs qui peuvent vous coûter cher | En partenariat avec la MAIF.—Jamie Umpherson is the Chief Creative Officer of Runway, the New York headquartered AI research organization whose image, video and world models are quietly rewriting cinema, advertising and visual culture. Twelve years in advertising, then Runway weeks before the generative video boom: his trajectory mirrors the technology itself. He maps the collapse of production economics, the rise of general world models, and why the next decade will reward ideas over budgets.Umpherson sits where art meets code. He runs the brand, the studios, Telescope magazine, the 100 Film Fund and the AI Film Festival. At NVIDIA's GTC, Runway previewed cinematic video generated in under 100 milliseconds.He explains:Why "made by AI" is the wrong phrase, and how "made with AI" reframes the entire authorship debateHow world models like GWM 1 differ from LLMs, and why they will eat gaming, advertising and immersive mediaWhy the gap between idea and execution is collapsing, and what happens when budget stops being the moatHow boutique agencies are now beating holding companies on the work that actually mattersWhat real-time generation unlocks once latency drops below 100 millisecondsWhy the 30-second ad is finished, and why 60-to-90-second micro-dramas will replace itHow the Runway Film Festival became the first credentialing system for AI-native filmmakersWhy theaters aren't dying, and what Hollywood still refuses to admit about its own pipelinesTimeline01:25: Introduction of Jamie Umpherson, Chief Creative Officer of Runway, and the origin story of the company born at NYU's ITP program — the crossover between art school for engineers and engineering school for artists04:45: What is an AI model? The difference between LLMs (ChatGPT, Claude) and world models — the analogy of a dog and a baby learning the rules of the world07:10: GWM 1, Runway's general world model: real-time avatars, video you can navigate like a video game, the December 2025 research preview13:00: The staggering acceleration of generative video: from "the orange" of 2021-2022 to cinematic video generated in under 100 milliseconds at NVIDIA GTC18:00: Why the closing gap between idea and execution is the real creative unlock — the notebooks full of ideas Jamie never got to make in advertising, and what changes now22:00: The Runway AI Film Festival in New York and Los Angeles, Telescope magazine, the zines, Gen48, the creative partners community: the editorial and cultural ecosystem Runway has built around the tools31:30: Jamie's personal journey: twelve years in advertising, the ideas left in drawers for lack of budget, the move to Runway in 2022 weeks before the generative video boom34:00: The step curve of AI models and the long-term vision: real-time generation, simulated worlds, Fortnite as a glimpse of what's coming, the metaverse reimagined through world models43:00: Hollywood, Gaumont, Paramount, A24 facing AI: launching a production company with $1,000, the death of the 30-second ad, the rise of 60–90 second micro-dramas, the future of advertising51:20: Jamie's manifesto to the AI skeptics: "Nothing is made BY AI", the role of craft, taste and point of view, the Hollywood strike, and how the debate has matured56:00: Will we soon ask a chatbot to "make me a 30-minute movie tonight"? The conversation with Fred & Farid, the CGI parallel, and why new mediums don't kill old ones — they expand storytelling59:30: Inside Runway's studio: Telescope magazine's fabrication, the 100 Film Fund and the Jeremy Higgins case (MERS and SIV), funding AI-assisted animation as a hybrid craft01:02:00: New York as creative input: galleries, theater, the pigeon heist anecdote, the discipline of collecting inputs in a world saturated with AI outputs01:04:30: New York vs Toronto, density of opportunity, why the city remains the creative capital — and the final baton pass to the next guestVous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.ioNb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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    1 時間 8 分
  • [CLIP] The roll of denim that changed everything | Nick Doyle (Artist)

    [CLIP] The roll of denim that changed everything | Nick Doyle (Artist)
    2026/05/16
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    —

    At 35, Nick Doyle was broke for the third time. His partner gave him six months to decide whether he was still doing this. Six months later, he pulled a roll of denim out of a dumpster in Brooklyn, and his entire thesis on America suddenly fit in his hands. In this extract, the artist describes the precise moment of the click, the Dave Hickey line that guided him, and why the art world "essentially trades in painting." A pure turning-point story, for anyone who has ever doubted their own path.

    Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
    Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.io

    Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

    Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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    11 分
  • #527 Nick Doyle (Artist) | The American artist cutting up the myth of America

    #527 Nick Doyle (Artist) | The American artist cutting up the myth of America
    2026/05/15
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    —

    Thanks to Nick for stopping by TheBoldWay!

    Nick Doyle is an American artist whose primary material is denim, which he cuts, bleaches, and assembles like contemporary marquetry. Represented worldwide by Perrotin gallery, he made a splash with Human Resources, a "corporate" kink bar premiered at Perrotin Paris, which returns this June at Basel Social Club. He's joining us for his new show at Perrotin New York, running April 24 through May 30, where he unveils Oracle Ava 113 — an AI avatar offering psychic readings to visitors, alongside a new series of batik-treated landscapes.

    Through denim, Nick unpacks America's foundational myths: rugged masculinity, the dream of Western expansion, and the slave-owning past that the textile industry has so carefully erased. A clear-eyed, unvarnished conversation about what it means, today, to be American.

    Timeline

    02:30 — The name and the calling: why Matthew renamed himself Nick at six (after the TV show Nickelodeon), and why he knew at seven or eight he'd be an artist

    09:00 — Roots and Los Angeles: a Republican lawyer-musician father, a Democrat screenwriter-mime mother, the family "Nietzsche consensus," and how Hollywood's mediated reality shaped his sense of American identity

    14:00 — New York, 2006: arriving at 26, turning down the unpaid Murakami internship for a $12/hour job, and seven years inside Tom Sachs's studio learning sculpture from the shop floor

    24:00 — The art world and self-confidence: there is no destination, the artist generates their own reality, the mirror exercise ("Hey buddy, I love you" every morning for six months), and learning to be kind to himself

    30:45 — Human Resources: the corporate kink bar at Perrotin Paris, owning his personal shame, and confronting his family's Deep South slave-owning past that no one ever talked about

    43:00 — The desert crossing: broke at 35 and ready to quit, his girlfriend's six-month ultimatum, and the sold-out 2019 shows at Steve Turner Gallery and 56 Henry that changed everything

    51:00 — The denim breakthrough: pulling a roll of denim out of a dumpster as Trump first ran for office, the studio visit in Brooklyn — hand-cutting, bleaching, batik, and the puzzle-like marquetry of his collages

    1:02:00 — Living in America right now: why New York is still worth the cost (community, real face-to-face exchange), and the fractured image of a country "held hostage" by isolationism and polarisation

    1:09:00 — The work's core themes: nostalgia as a depressive filter, the myth of the American West, trapped masculinity, and denim as the fabric of America's contradictions (indigo, cotton, slavery, and the cowboy myth)

    1:25:00 — Creative process and "slow thinking": Dave Hickey's "you can make at least 10 of a good idea," advice to his younger self ("be kinder to yourself, let go"), and the unveiling of Oracle Ava 113 at Perrotin New York (April 24 – May 30)

    Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
    Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.io

    Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

    Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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    1 時間 41 分
  • [CLIP] « My pieces are copied everywhere. » | Sophie Lou Jacobsen

    [CLIP] « My pieces are copied everywhere. » | Sophie Lou Jacobsen
    2026/05/15
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    —

    A real strategy lesson from an independent creator. Sophie Lou Jacobsen recounts discovering her own pieces sold under other names at a manufacturers' trade fair in Frankfurt — Ripple Cup, Wave Pitcher, everywhere. Rather than filing a lawsuit, she chooses to move on to the next collection. She also discusses her real competitors, the strategic role of PR and photography, and her long-term vision: becoming a lifestyle brand. A clip for anyone who has ever wondered what you really protect, and what you let go, when building a brand.

    Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
    Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.io

    Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

    Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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    11 分
  • [CLIP] « Nobody cares what school you went to » | Sophie Lou Jacobsen

    [CLIP] « Nobody cares what school you went to » | Sophie Lou Jacobsen
    2026/05/14
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    —

    The most polarizing thesis of the episode. Sophie Lou Jacobsen explains why her career would never have existed in France or in London — and what New York makes possible when you don't have the right pedigree. She talks about her « punk attitude », the absence of social hierarchy in American creative culture, and one simple idea: if no one gives you your shot, take it yourself.

    Vous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?
    Contactez mon label Orso Media via ce formulaire ou thomas@orsomedia.io

    Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

    Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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    11 分