What changes when an Amazon agency is run by an operator with capital and inventory on the line?

Danan Coleman talks with Tom Cochrane, Founder of Eleviam, about the operator-first approach behind building an Amazon operation before an agency.

Tom shares lessons from $5M+ in Amazon inventory: cash flow, forecasting, supplier terms, margins, and staying in stock. He also explains how Eleviam aligns Amazon and TikTok Shop rather than treating them separately.

They cover TikTok Shop’s halo effect, Amazon’s role as a shopper trust layer, review-led listing optimization, and “self-defense” ads that protect branded searches from competitors.

🔗 CONNECT WITH TOM COCHRANE
Website: https://eleviam.io
LinkedIn: https://www.linkedin.com/in/thomasgcochrane
X: https://x.com/TomCochrane
YouTube: https://www.youtube.com/@EleviamAgency
AI Creative Strategist: https://eleviam.io/ai-creative-strategist

⌛ TIMESTAMPS
00:00 Meet Tom Cochrane and Eleviam
00:57 Building an agency backwards
04:03 $5M+ in Amazon inventory lessons
07:20 Improving listings one test at a time
10:34 Forecasting inventory for Q4
13:11 The case for omnichannel growth
16:49 What self-defense ads are
19:36 Multichannel mistakes to avoid
22:05 Using reviews and AI to lift conversion
25:50 Automating inventory and account monitoring
27:37 Eleviam’s AI Creative Strategist

#TheeComGrowthShow #AmazonSelling #TikTokShop

🔗 KEEP IN TOUCH
🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What if your TikTok Shop isn’t profitable, but it’s still driving growth for your brand?

In this episode of The eCom Growth Show, Danan Coleman talks with Paul Baron, Agency Partnerships Lead at Reacher, about why brands need to look beyond TikTok Shop GMV to understand the true impact of creator content.

Drawing from his experience as an Amazon brand owner, agency owner, TikTok Shop creator, and creator coach, Paul explains how TikTok can drive product discovery and influence sales across Amazon, Shopify, retail, and other channels.

If you're an ecommerce brand using TikTok Shop or creator marketing, this episode offers a look at what it really takes to turn creator content into an omnichannel growth engine.

🔗 CONNECT WITH PAUL
LinkedIn: linkedin.com/in/jpaulbaron
TikTok: tiktok.com/@realdadreviews
Email: paul@reacherapp.com
Reacher: reacherapp.com

⌛ TIMESTAMPS
00:00 Introduction
03:40 Meet Paul Baron
08:12 Lessons From Building an Amazon Brand
10:14 Greed, Overleveraging & Comparison
14:10 The Amazon Review & Black Hat Attack
17:42 Why Brands Should Be on TikTok Shop
19:37 TikTok’s Omnichannel Halo Effect
22:21 How Reacher Helps Brands Work With Creators
23:30 Becoming a TikTok Shop Creator
25:38 From $0 to $30K in Monthly Commission
28:51 How Brands & Creators Miscommunicate
30:56 The Problem With Creator Licensing Rights
32:16 What Brands Should Focus on With Creators
34:57 Measuring the Right TikTok Shop Metrics
35:29 The 3–6 Month Investment Period
36:41 Connect With Paul

#TheeComGrowthShow #TikTokShop #CreatorMarketing

🔗 KEEP IN TOUCH
🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What does it take to make TikTok Shop a real growth channel?

In this episode of The eCom Growth Show, Danan Coleman talks with Tommy Lynch, Founder of Cult Content, about TikTok Shop, creator marketing, and why brands need to look beyond immediate profitability. Discover what makes TikTok Shop work, from patience and capital to creator relationships and realistic expectations.

🔗CONNECT WITH TOMMY LYNCH
LinkedIn: https://www.linkedin.com/in/tommy-lynch-236baa253
Instagram: https://instagram.com/tommy.lynch_
TikTok: https://www.tiktok.com/@tommylynch_
YouTube: https://www.youtube.com/@Cult-Content-CC
Cult Content: https://cultcontent.cc

Book a Call:
https://consultants.cultcontent.cc/consultants/tommy-lynch

⌛ TIMESTAMPS
00:00 Introduction
01:02 Meet Tommy Lynch & Cult Content
01:28 Creator Carnival: Brands & Creators
02:29 From a School Bus to TikTok Marketing
04:23 Why TikTok Shop Is a Growth Channel
05:13 TikTok Shop: Discovery & Conversion
06:11 What Tommy Loves About TikTok
07:13 The Brand-Creator Connection
08:23 Biggest TikTok Shop Misconception
09:40 TikTok's Amazon & Shopify Halo Effect
10:42 How Brands Should Invest in TikTok
11:41 Building Brand Evangelists
12:31 How Many Creators Do You Need?
13:19 Finding the Right Creators
14:37 Using AI to Find Creators
15:44 What to Know Before Launching
16:43 TikTok Shop Is a Long-Term Investment
18:11 Connect With Tommy

#TheeComGrowthShow #TikTokShop #SocialCommerce

🔗 KEEP IN TOUCH
🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews