Amazon is evolving fast and the changes coming in 2025 could redefine how you sell.

In this episode of #TheeComGrowthShow, Danan Coleman sits down with Vince Montero, 20-year digital marketing veteran and Amazon PPC expert, to break down the latest updates, AI tools, and ad innovations every seller needs to know.

If you’re serious about scaling on Amazon in 2025 and beyond, this is the deep dive you can’t miss.

🔗 Connect with Vince Montero

🌎 Website: https://evinceddigital.com

💼 LinkedIn: https://www.linkedin.com/in/vmontero/

📸 Instagram: https://www.instagram.com/evinced1

👥 Facebook: https://www.facebook.com/vincent.montero

⏱️ Timestamps

00:00 – Intro: Welcome to The eCom Growth Show

00:32 – Vince’s start in digital marketing and Amazon PPC

01:29 – From Helium 10’s Adtomic to launching his own agency

02:32 – Scaling clients and building a boutique agency

06:04 – How Danan and Vince first met at Prosper Show

07:11 – The evolution of Amazon ads (2017–2025)

09:06 – Why PPC is now a necessity, not an option

11:19 – How Amazon favors legacy brands — and what new sellers can do

13:14 – Amazon campaign updates: Why you must migrate to new versions

14:30 – Testing new audience targeting and “new-to-brand” campaigns

15:16 – Why Amazon support issues are so hard to solve

16:10 – Inside Amazon’s disorganized ad departments

18:06 – Amazon Accelerate recap: AMC access for all sellers

19:18 – AI Query Generator: Using ChatGPT-style prompts in Amazon Ads

20:17 – Building custom audiences with high-intent data

25:14 – Amazon’s new AI video generator for product listings

26:36 – When and why you must have videos on your listings

27:23 – What to know before hiring a PPC agency

28:52 – Why sellers should learn the basics before outsourcing

29:16 – Vince on consulting with new ad software tools

30:33 – Danan on bad agencies and protecting your ad budget

31:31 – How to connect with Vince (evinceddigital.com + LinkedIn)

33:10 – Closing thoughts and upcoming events

#AmazonAdvertising #EvincedDigital

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Shopify brands often chase shiny tools and hacks—while ignoring the fundamentals that actually move the needle.

In this episode of #TheeComGrowthShow, Sheldon Adams, Head of Growth at Enavi, breaks down why most stores are “flying blind” and how to use conversion rate optimization (CRO) to turn visitors into buyers.

With over a decade in ecommerce and four years leading growth at Enavi, Sheldon has helped dozens of brands drive double-digit revenue per visitor growth. He shares why global conversion rate is a misleading metric, the key “intra-site funnel” steps you must track, and how to identify your “metric on fire” to prioritize fixes that matter most.

If you’re ready to stop guessing and start scaling smarter on Shopify, this conversation is packed with insights you won’t want to miss.

📌 Where to connect with Sheldon Adams:

LinkedIn: https://www.linkedin.com/in/sheldonadams/

Enavi: https://enavi.co

⏱️Timestamps:

00:00 – Welcome & intro to Sheldon Adams

02:17 – Why most Shopify stores fall flat

04:45 – Common mistakes after reviewing 100+ stores

06:24 – Where to learn Shopify fundamentals

07:51 – Why most stores are “flying blind” with data

08:59 – Shopify Analytics vs. Google Analytics (GA4)

11:43 – Defining funnel benchmarks & diagnosing drop-offs

15:11 – Why conversion rate alone is deceptive

16:39 – Product discovery as the #1 struggle

19:03 – How to identify your “metric on fire”

20:42 – Prioritizing fixes that drive impact

22:52 – Can Amazon sellers transition to Shopify with Enavi?

23:26 – Enavi’s content & resources for Shopify growth

24:11 – How to connect with Sheldon & Enavi

#Enavi #ShopifyGrowth #CRO

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Global eCommerce is booming, but logistics can make or break your growth. In this episode of The eCom Growth Show, Danan Coleman sits down with Burak Yolga, Co-Founder & CEO of Forceget Supply Chain Logistics, to unpack the biggest challenges sellers face with Amazon’s AGL & AWD, and how to future-proof your supply chain for multi-channel expansion.

Burak shares insider strategies on:

● Managing costs and avoiding Q4 disasters

● Why depending solely on Amazon logistics is a risky play

● How to calculate true landed costs and protect your margins

● Expanding beyond Amazon into Shopify, Walmart, TikTok, and global marketplaces

● The new SaaS tool Forceget is launching to revolutionize inventory forecasting

🔥 Special Offer for Our Community

Forceget is giving The eCom Growth Show listeners exclusive perks to kickstart their logistics advantage:

● 1 Month Free Storage in Forceget’s warehouse (a smarter alternative to Amazon AWD)

● $500 Reimbursement Credit for your next shipment

📲 Don’t miss out! Claim your logistics bonus here: https://app.forceget.com/system/account/register/affiliate/3f9f83a5-7cb8-415b-9a15-af1d0cd64f41

Connect with Burak Yolga

🔗 LinkedIn: https://www.linkedin.com/in/burakyolga1/

📺 YouTube: https://www.youtube.com/@forceget

🌐 Website: https://forceget.com

⏱️Timestamps

00:00 – Welcome & intro to Burak Yolga

01:00 – From Istanbul to Miami: Burak’s journey in logistics

02:20 – The nightmare of rejected shipments

04:30 – Amazon AGL & AWD horror stories

06:50 – The challenge of multi-channel logistics

09:30 – Why aggregators failed: supply chain lessons

11:20 – Why Amazon knowing your suppliers is a threat

13:10 – Avoiding Q4 stock disasters

15:10 – What AGL & AWD really do behind the scenes

17:10 – Customs mistakes and costly penalties

18:40 – Why AWD ties up your cash flow

21:00 – The hidden risks of relying solely on Amazon

22:20 – Why a reliable logistics partner matters more than ever

23:40 – Introducing Stockchamp: Forceget’s SaaS tool

25:40 – Amazon’s upcoming multi-channel fulfillment push

26:10 – Forecasting, cash flow & future of logistics

28:00 – Global expansion strategies for eCom brands

29:00 – How to connect with Burak & Forceget

#TheeComGrowthShow #Logistics #Forceget

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What truly drives clicks and conversions on Amazon? 🤔

In this episode of The eCom Growth Show, host Danan Coleman sits down with Peter-Paul Maan of Intellivy to uncover how understanding consumer behavior can transform your Amazon listings into conversion machines.

We dive into:

⦿ Why consumer behavior is at the core of eCommerce success

⦿ How to test images, A+ content, pricing, and product samples the right way

⦿ Breaking patterns and building a brand that connects with customers

⦿ The power (and pitfalls) of AI in product imagery

⦿ Best practices for split testing without wasting time or money

If you want to optimize your listings, launch new products with confidence, and build a brand customers love, this episode is a must-watch!

Connect with Peter-Paul Maan

🔗 LinkedIn: https://www.linkedin.com/in/pmaan/

📸 Instagram: https://www.instagram.com/peterpaulmaan

📘 Facebook: https://www.facebook.com/ppmaan

▶️ YouTube: https://www.youtube.com/@intellivy

🌍 Website: https://intellivy.net

⏱️ Timestamps

00:00 – Welcome & intro to Peter-Paul Maan

01:29 – What Intellivy does for Amazon brands

02:55 – Testing images, A+ content, and pricing reports

05:35 – Why Amazon split tests aren’t enough

07:30 – The “crunchy mom” example & consumer insights

10:21 – Positive vs. negative marketing hooks

11:45 – AI-generated images: benefits & limitations

14:54 – Why creativity still matters in listing design

19:23 – How to differentiate from “me-too” products

22:53 – The role of reviews in understanding customers

25:24 – Pre-sale testing vs. post-sale analysis

26:25 – Best practices for split testing images

28:56 – Step-by-step process for optimization

32:04 – Intellivy onboarding & white-glove service

32:47 – How to get in touch with Peter-Paul

33:36 – Closing thoughts

#TheeComGrowthShow #AmazonSellers #Intellivy

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Former Amazon insider Chris McCabe (aka EcommerceChris) joins Danan Coleman on The eCom Growth Show to break down the harsh reality of Amazon’s suspension and appeal process in 2024.

With years spent on Amazon’s Seller Performance team, Chris knows exactly how and why accounts get suspended—and more importantly, what it really takes to get reinstated. In this episode, we dive into:

• Why reinstatements are harder than ever under Amazon’s zero tolerance approach

• The biggest mistakes sellers make when filing appeals

• How Amazon’s shift to AI and automation is changing seller support

• Review manipulation and policy violations that can end your business overnight

If you sell on Amazon, this episode is a must-watch to protect your brand and avoid costly downtime.

🔗 Connect with Chris McCabe:

📧 Email: chris@ecommercechris.com

📸 Instagram: https://www.instagram.com/amznchris

📘 Facebook: https://www.facebook.com/thechrismccabe

▶️ YouTube: https://www.youtube.com/@ecommerceChris

💼 LinkedIn (Personal): https://www.linkedin.com/in/chris-mccabe-2646555/

💼 LinkedIn (Company): https://www.linkedin.com/company/10494513

⏱️ Timestamps:

00:00 – Welcome & intro to ecommerceChris

00:47 – From Amazon enforcer to helping sellers fight suspensions

02:16 – Danan’s COVID suspension story

05:33 – Biggest changes in Amazon appeal reviews this year

09:19 – Zero tolerance enforcement explained

12:47 – Decline of investigative quality at Amazon

13:05 – The biggest mistakes sellers make when appealing

14:28 – Why templates & ChatGPT-generated appeals don’t work

16:14 – Seller Central appeals vs. email appeals

18:25 – The illusion of Amazon account health support

20:11 – AI in seller support: hope or disaster?

23:22 – Replacing global teams with AI?

25:50 – Challenges Chris faces helping sellers

27:43 – Policy violations sellers must avoid (review manipulation)

30:39 – Where to find Chris McCabe

#TheeComGrowthShow #AmazonSuspension #ecommerceChris

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

In this episode of The eCom Growth Show, Danan sits down with Nick Penev, the "Partnership Guy" of eCommerce.

Nick shares his journey from building and exiting multiple private label supplement brands across Europe to creating a thriving partnership agency, community, and SaaS platform (Scayul) that connects over 1,000+ eCommerce founders and service providers.

We dive into:

• How to scale without paid marketing by leveraging partnerships

• Building and running one of the most active eCommerce founder communities

• What makes cross-border expansion (especially in Europe) the next big growth opportunity

• The blueprint behind 300+ successful webinars that generate value and authority

If you’re an eCommerce brand or service provider looking for smarter ways to grow, this episode is packed with tactical insights.

🔗 Connect with Nick Penev:

LinkedIn: https://www.linkedin.com/in/nick-penev-0051791a/

⏱️ Timestamps:

00:00 – Welcome & Introduction

00:51 – Nick’s pivot: From supplement brands to partnerships

03:26 – Building a vetted founder community

07:09 – Why partnerships became his growth channel

12:20 – Reliable vs unreliable partners across cultures

16:12 – Systems, SOPs & staying organized

19:22 – Nick’s Google Tasks + Calendar workflow

21:32 – Helping first as a sales strategy

25:07 – The blueprint for webinars that convert

29:18 – Cross-border expansion & why Europe is the next frontier

34:55 – VAT, compliance & challenges of selling in Europe

35:37 – Nick’s newsletter & why it works

39:56 – Humor, Snoop Dogg & building brand personality

42:10 – Helping first pays back long-term

43:35 – Fun closing: Jurassic Park stories

#TheeComGrowthShow #eCommercePartnerships #Scayul

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What happens when a 14-year LA firefighter trades his helmet for entrepreneurship? 🚒➡️💻

In this episode of The eCom Growth Show, Sean Travis, a former first responder turned full-time eCommerce entrepreneur and founder of Ecom For Heroes shares his powerful journey from battling fires in Los Angeles to building Amazon brands, launching agencies, and now helping other first responders transition into online business.

We dive deep into:

○ The real struggles of life as a firefighter and why Sean chose eCommerce

○ Lessons on resilience, delayed gratification, and finding new mission-driven purpose

○ Practical strategies for launching products the right way

○ Why eCommerce is far from “dead” and how sellers can stand out in saturated markets

○ Building with integrity, teamwork, and grit—the same values that drive first responders

Whether you’re a new seller or scaling a brand, this episode is packed with actionable advice, personal stories, and truths every entrepreneur needs to hear.

🔗 Connect with Sean Travis

🌐Website: www.ecomforheroes.com

💼LinkedIn: @ecomforheroes

📸Instagram: @ecomforheroes

👥Facebook: @ecomforheroes

📺YouTube: @ecomforheroes

⏱️ Timestamps

00:00 – Welcome & Introduction

00:41 – Sean’s background: From firefighter to eCommerce entrepreneur

04:45 – Realities of the fire service & mental health struggles

07:02 – Starting an eCommerce brand with his wife

18:19 – Helping first responders build businesses

23:21 – Translating firefighting systems into business systems

29:17 – The importance of mission & purpose after service careers

30:33 – Is eCommerce “dead”? Myths vs. reality

33:07 – UVP: Standing out in saturated markets

38:17 – How to launch products the right way

41:25 – Scaling with traffic & audience building

50:10 – Roadblocks in starting, launching, and scaling

55:28 – Sean’s secret sauce to success

1:01:14 – Connect with Sean & Ecom For Heroes

#TheeComGrowthShow #EcomForHeroes

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Amazon’s rules aren’t always what they seem. In this episode, Danan Coleman sits down with Zac Garthe, former Amazon IP attorney and now CEO of Sigil, to break down the realities of brand protection, counterfeit enforcement, and MAP pricing.If you’re a brand owner or Amazon seller, this episode is packed with practical strategies to protect your business and avoid costly mistakes.🔗 Connect with Zac Garthe🌐 Website: https://sigilprotects.com/💼 LinkedIn: https://www.linkedin.com/in/zac-garthe/📺 YouTube: https://www.youtube.com/channel/UC6485fb3tRofRjLXWFqQ9QA 📘 Facebook: https://www.facebook.com/people/Sigil/61563142253191/⏱️ Timestamps00:00 – Intro & Zac’s background as an IP attorney01:39 – Working with Amazon & Walmart attorneys02:46 – Launching Sigil: the “delete button” for fraudulent sellers03:51 – Inside Amazon beta testing (2017–2018)05:24 – Thoughts on Amazon’s counterfeit crimes unit07:45 – Why Amazon runs multiple programs & experiments09:42 – Amazon’s hidden marketplace experiments10:40 – How Sigil works to protect brands & sellers11:47 – Where to learn more: sigilprotects.com13:36 – Do brands have the legal right to remove sellers?14:37 – Counterfeits vs. listing hijacking explained16:44 – How sellers can report violations properly18:41 – 25% of Brand Registry reports are false19:51 – Escalating cases inside Amazon’s “escalation culture”22:59 – Amazon’s fraud & abuse prevention team (reviews)25:33 – The biggest mistake brands make with IP enforcement27:19 – Why false counterfeit complaints can backfire legally30:36 – Counterclaims & the Lanham Act explained32:05 – MAP pricing policies: what sellers must know34:15 – MAP lawsuits & price fixing risks37:44 – Paying for expertise vs. cutting corners40:06 – “Buy nice or buy twice” mindset41:18 – Misunderstandings about Amazon’s rules42:42 – Why sellers must always check Amazon’s policies46:42 – Amazon’s “guilty until guilty” enforcement culture49:28 – Review manipulation & competitor sabotage50:39 – Why escalation often requires outside experts52:06 – How AI is changing brand protection54:25 – Wrap up & where to connect with Zac#TheeComGrowthShow #Sigil #BrandProtectionKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.