What changes when an Amazon agency is run by an operator with capital and inventory on the line?

Danan Coleman talks with Tom Cochrane, Founder of Eleviam, about the operator-first approach behind building an Amazon operation before an agency.

Tom shares lessons from $5M+ in Amazon inventory: cash flow, forecasting, supplier terms, margins, and staying in stock. He also explains how Eleviam aligns Amazon and TikTok Shop rather than treating them separately.

They cover TikTok Shop’s halo effect, Amazon’s role as a shopper trust layer, review-led listing optimization, and “self-defense” ads that protect branded searches from competitors.

🔗 CONNECT WITH TOM COCHRANE
Website: https://eleviam.io
LinkedIn: https://www.linkedin.com/in/thomasgcochrane
X: https://x.com/TomCochrane
YouTube: https://www.youtube.com/@EleviamAgency
AI Creative Strategist: https://eleviam.io/ai-creative-strategist

⌛ TIMESTAMPS
00:00 Meet Tom Cochrane and Eleviam
00:57 Building an agency backwards
04:03 $5M+ in Amazon inventory lessons
07:20 Improving listings one test at a time
10:34 Forecasting inventory for Q4
13:11 The case for omnichannel growth
16:49 What self-defense ads are
19:36 Multichannel mistakes to avoid
22:05 Using reviews and AI to lift conversion
25:50 Automating inventory and account monitoring
27:37 Eleviam’s AI Creative Strategist

#TheeComGrowthShow #AmazonSelling #TikTokShop

🔗 KEEP IN TOUCH
🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What if your TikTok Shop isn’t profitable, but it’s still driving growth for your brand?

In this episode of The eCom Growth Show, Danan Coleman talks with Paul Baron, Agency Partnerships Lead at Reacher, about why brands need to look beyond TikTok Shop GMV to understand the true impact of creator content.

Drawing from his experience as an Amazon brand owner, agency owner, TikTok Shop creator, and creator coach, Paul explains how TikTok can drive product discovery and influence sales across Amazon, Shopify, retail, and other channels.

If you're an ecommerce brand using TikTok Shop or creator marketing, this episode offers a look at what it really takes to turn creator content into an omnichannel growth engine.

🔗 CONNECT WITH PAUL
LinkedIn: linkedin.com/in/jpaulbaron
TikTok: tiktok.com/@realdadreviews
Email: paul@reacherapp.com
Reacher: reacherapp.com

⌛ TIMESTAMPS
00:00 Introduction
03:40 Meet Paul Baron
08:12 Lessons From Building an Amazon Brand
10:14 Greed, Overleveraging & Comparison
14:10 The Amazon Review & Black Hat Attack
17:42 Why Brands Should Be on TikTok Shop
19:37 TikTok’s Omnichannel Halo Effect
22:21 How Reacher Helps Brands Work With Creators
23:30 Becoming a TikTok Shop Creator
25:38 From $0 to $30K in Monthly Commission
28:51 How Brands & Creators Miscommunicate
30:56 The Problem With Creator Licensing Rights
32:16 What Brands Should Focus on With Creators
34:57 Measuring the Right TikTok Shop Metrics
35:29 The 3–6 Month Investment Period
36:41 Connect With Paul

#TheeComGrowthShow #TikTokShop #CreatorMarketing

🔗 KEEP IN TOUCH
🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What does it take to make TikTok Shop a real growth channel?

In this episode of The eCom Growth Show, Danan Coleman talks with Tommy Lynch, Founder of Cult Content, about TikTok Shop, creator marketing, and why brands need to look beyond immediate profitability. Discover what makes TikTok Shop work, from patience and capital to creator relationships and realistic expectations.

🔗CONNECT WITH TOMMY LYNCH
LinkedIn: https://www.linkedin.com/in/tommy-lynch-236baa253
Instagram: https://instagram.com/tommy.lynch_
TikTok: https://www.tiktok.com/@tommylynch_
YouTube: https://www.youtube.com/@Cult-Content-CC
Cult Content: https://cultcontent.cc

Book a Call:
https://consultants.cultcontent.cc/consultants/tommy-lynch

⌛ TIMESTAMPS
00:00 Introduction
01:02 Meet Tommy Lynch & Cult Content
01:28 Creator Carnival: Brands & Creators
02:29 From a School Bus to TikTok Marketing
04:23 Why TikTok Shop Is a Growth Channel
05:13 TikTok Shop: Discovery & Conversion
06:11 What Tommy Loves About TikTok
07:13 The Brand-Creator Connection
08:23 Biggest TikTok Shop Misconception
09:40 TikTok's Amazon & Shopify Halo Effect
10:42 How Brands Should Invest in TikTok
11:41 Building Brand Evangelists
12:31 How Many Creators Do You Need?
13:19 Finding the Right Creators
14:37 Using AI to Find Creators
15:44 What to Know Before Launching
16:43 TikTok Shop Is a Long-Term Investment
18:11 Connect With Tommy

#TheeComGrowthShow #TikTokShop #SocialCommerce

🔗 KEEP IN TOUCH
🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What’s really holding ecommerce brands back from profitable growth?

In this episode of The eCom Growth Show, Danan Coleman talks with Hai Mag, CEO of Eva Commerce, about why bigger ad budgets don't automatically lead to growth and what brands should focus on instead.

🔗 CONNECT WITH HAI & EVA COMMERCE
Hai: https://www.linkedin.com/in/growthjedi/
Eva: https://www.linkedin.com/company/eva-commerce-inc
Instagram: https://www.instagram.com/eva_commerce/
Facebook: https://www.facebook.com/eva.ecommerce/
YouTube: http://www.youtube.com/@eva-guru
Reddit: https://www.reddit.com/user/Eva_Guru/
Website: https://eva.guru

Mention The eCom Growth Show or Danan Coleman when reaching out to Eva Commerce.

⌛ Timestamps
00:00 Introduction
00:46 Defining Entrepreneurial Success
03:03 Biggest Ecommerce Growth Misconception
05:35 Conversion Rate & Ad Efficiency
06:47 Finding Wasted Ad Spend
08:20 Launching a Brand Today
09:21 Amazon & TikTok Shop Together
10:27 TikTok Creators & Amazon
11:35 AI's Competitive Advantage
12:28 Becoming 3X More Productive With AI
13:20 Will AI Replace Ecommerce Jobs?
17:13 AI Creating New Opportunities
19:34 What Separates Winning Brands?
23:01 Has Ecommerce Become Too Complex?
23:31 Why Some Agencies Survive
25:29 Connected Commerce & Eva

#TheeComGrowthShow #eCommerceGrowth #EvaCommerce

🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW
🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

Amazon sellers know they should expand beyond Amazon, but adding another marketplace can quickly mean more listings, more software, and more work.

In this episode of The eCom Growth Show, Danan Coleman is joined by Michal Chapnick, eCommerce entrepreneur and Walmart marketplace expert, to discuss what it really takes to succeed on Walmart and scale across multiple sales channels.

Michal breaks down why Amazon strategies don't always translate to Walmart, how to approach Walmart keyword research and listings, what helps brands rank, and how Crazy Vendor can simplify multichannel operations through listings, fulfillment, automation, and reimbursements.

🔗 CONNECT WITH MICHAL CHAPNICK
LinkedIn: https://www.linkedin.com/in/michal-chapnick/
Facebook: https://web.facebook.com/groups/sellingonwalmartmarketplace
YouTube: https://www.youtube.com/@crazyvendorOfficial

🎁 SPECIAL OFFER
Try Crazy Vendor free for 21 days using code DANAN.
Crazy Vendor: https://crazyvendor.io

⌛ TIMESTAMPS
00:00 – Introduction
01:36 – Meet Michal Chapnick
02:28 – Biggest mistakes Amazon sellers make on Walmart
04:28 – Walmart keyword research
09:28 – Is Walmart still a blue ocean?
12:14 – Why multichannel selling matters
15:35 – Which marketplaces should brands prioritize?
17:14 – How to win on Walmart
18:22 – Getting reviews on Walmart
20:18 – Creating listings with Crazy Vendor
23:22 – How Walmart supports growing brands
25:22 – Simplifying multichannel operations
27:07 – Crazy Vendor free trial & reimbursements
28:13 – Why sellers should expand beyond Amazon

#TheeComGrowthShow #WalmartMarketplace #CrazyVendor

🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW

🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN

Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What happens when AI stops answering questions and starts running parts of your Amazon business?

In this episode of The eCom Growth Show, Danan Coleman is joined by Jaimin Patel, Founder & CEO of Aakaar AI, to explore how AI agents and Model Context Protocol (MCP) are changing Amazon advertising, listings, analytics, and operations.

🔗 Connect with Jaimin:
LinkedIn: https://www.linkedin.com/in/jaiminpatel2
Aakaar AI: https://www.aakaarai.com

🎁 SPECIAL OFFER
Mention The eCom Growth Show or Danan Coleman when signing up and get 25% off any Aakaar AI plan, including MCP or Ad Agents.

⌛ Timestamps
00:00 – Introduction
00:34 – Meet Jaimin Patel and Aakaar AI
02:29 – Jaimin’s background in tech
04:11 – Trusting AI-powered PPC
05:02 – Machine learning vs. AI agents
06:39 – What makes an AI ad agent different
07:41 – Understanding context intelligence
09:25 – Going beyond AI answers
11:28 – Why AI should reduce work
13:07 – Managing AI at Amazon scale
14:15 – What AI tool builders are missing
16:06 – Rule-based PPC vs. true agents
17:25 – How AI learns from seller feedback
18:27 – What is MCP?
19:04 – Model Context Protocol explained
20:29 – MCP vs. traditional APIs
22:42 – Connecting Amazon data through MCP
22:59 – Seller Central, Vendor Central, Brand Analytics & Ads
23:16 – Using Amazon data to improve decisions
25:34 – Aakaar vs. connecting directly to Amazon
26:22 – Using Aakaar MCP with Claude and ChatGPT
26:45 – Building workflows and automations
27:41 – Security, traceability & AI hallucinations
29:08 – Learn more about Aakaar AI
29:38 – 25% off for The eCom Growth Show listeners
30:30 – Closing

#TheeComGrowthShow #AakaarAI #AmazonSelling

🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW
🌐 https://ecomgrowth.show
🎧 https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

TikTok Shop has quickly become one of the biggest opportunities for eCommerce brands, but scaling successfully takes far more than simply opening a shop.

In this episode of The eCom Growth Show, Danan Coleman is joined by Ian Page, CEO of Bullseye Sellers, to discuss what it really takes to build and scale a profitable TikTok Shop business.

If you're an Amazon seller considering TikTok Shop, this episode will help you understand whether your brand is ready, what to expect, and how to approach the platform with realistic expectations.

🔗 Connect with Ian Page
Website: https://bullseyesellers.com
LinkedIn: https://www.linkedin.com/in/ian-page-6a178688
Instagram: https://www.instagram.com/bullseyesellers/
Facebook: https://www.facebook.com/bullseyesellers/
YouTube: https://www.youtube.com/@bullseyesellers

⏱️ Timestamps
00:00 Introduction
00:20 Why TikTok Shop approvals are so difficult
02:22 Why Ian is bullish on TikTok Shop
04:21 The challenging first six months on TikTok Shop
06:50 From slow growth to a $16,000 viral day
09:49 How TikTok Shop drives Amazon sales
10:42 When brands should expect profitability
12:34 Understanding TikTok's Amazon spillover effect
14:09 Why product economics matter
15:28 Why Bullseye Sellers rejects half of all applicants
17:25 How TikTok's audience has evolved
19:59 Choosing the right products for TikTok Shop
22:07 When your brand is ready to expand beyond Amazon
23:47 How to work with Bullseye Sellers
24:52 Final thoughts

#TheeComGrowthShow #TikTokShop #AmazonSellers

🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW

🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN

Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

Most brands create content. Very few create content people actually finish.

In this episode of The eCom Growth Show, Danan Coleman is joined by veteran content strategist and author Dave McDaniel to explore what separates content that gets ignored from content that builds trust, captures attention, and drives conversions.

From blog posts and newsletters to YouTube videos and product pages, Dave shares practical frameworks that help brands write for real people, not just search engines. They also discuss how AI has changed content creation, why keyword stuffing is dead, and how businesses can stand out by communicating with clarity instead of complexity.

Whether you're creating content for Amazon, Shopify, DTC, or any eCommerce brand, this episode is packed with actionable advice you can apply immediately.

🔗 Connect with Dave McDaniel
Website: https://fortysuns.com
YouTube: https://www.youtube.com/@FortySuns
LinkedIn: https://www.linkedin.com/in/davidgmcdaniel

⏱️ Timestamps
00:00 Introduction
00:57 The secret to capturing attention with content
05:18 How long should blogs and articles be?
08:27 Keeping readers and viewers engaged
10:32 Why knowing your audience matters
13:36 Lessons from creating video content
17:03 A simple framework for engaging videos
20:59 Building trust through educational content
24:08 Newsletters people actually want to read
25:50 Content writing in the age of AI
27:38 Dave's book Forty Suns and the future of space

#TheeComGrowthShow #ContentMarketing #eCommerce

🔗 KEEP IN TOUCH: THE ECOM GROWTH SHOW
🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews