What changes when an Amazon agency is run by an operator with capital and inventory on the line?

Danan Coleman talks with Tom Cochrane, Founder of Eleviam, about the operator-first approach behind building an Amazon operation before an agency.

Tom shares lessons from $5M+ in Amazon inventory: cash flow, forecasting, supplier terms, margins, and staying in stock. He also explains how Eleviam aligns Amazon and TikTok Shop rather than treating them separately.

They cover TikTok Shop’s halo effect, Amazon’s role as a shopper trust layer, review-led listing optimization, and “self-defense” ads that protect branded searches from competitors.

🔗 CONNECT WITH TOM COCHRANE
Website: https://eleviam.io
LinkedIn: https://www.linkedin.com/in/thomasgcochrane
X: https://x.com/TomCochrane
YouTube: https://www.youtube.com/@EleviamAgency
AI Creative Strategist: https://eleviam.io/ai-creative-strategist

⌛ TIMESTAMPS
00:00 Meet Tom Cochrane and Eleviam
00:57 Building an agency backwards
04:03 $5M+ in Amazon inventory lessons
07:20 Improving listings one test at a time
10:34 Forecasting inventory for Q4
13:11 The case for omnichannel growth
16:49 What self-defense ads are
19:36 Multichannel mistakes to avoid
22:05 Using reviews and AI to lift conversion
25:50 Automating inventory and account monitoring
27:37 Eleviam’s AI Creative Strategist

#TheeComGrowthShow #AmazonSelling #TikTokShop

🔗 KEEP IN TOUCH
🌐 https://ecomgrowth.show
🎧 https://www.youtube.com/@eComGrowthShow
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow

👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.

#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews