If you’re an author wondering whether Shopify is the right platform for your website, this episode will give you clarity.

In this conversation, Sarah takes listeners behind the scenes of Serenade Publishing’s website redesign and shares why she chose to move to Shopify. She’s joined by Ash, the creative strategist who built the new store, and together they explore what authors truly need when it comes to website design, SEO, and selling books online.

They discuss:

• Why Shopify can be a powerful platform for authors

• The importance of having one streamlined website for stronger SEO

• How to simplify tech and maintain control over book sales

• What makes a website convert visitors into buyers

• The organized, efficient process behind a professional website build

• Why authors should feel empowered — not intimidated — by their online presence

Ash also shares her journey from retail and visual merchandising into web design, along with details about her signature packages, Empire Creator and Magic Makeover, and her course Booked and Banked, designed to help creatives confidently manage their own websites after launch.

If the business side of being an author has ever felt overwhelming, this episode offers practical insight and encouragement to move forward with confidence.

To explore writing resources, courses, and tools designed to help authors write better, publish smarter, and grow sustainable careers, visit serenadepublishing.com.

TikTok star turned debut author Tierney Page joins Sarah Williams live at the Sunshine Coast Fiction Festival for a hilariously unfiltered conversation about writing, social media, and turning internet fame into a publishing deal.

In this outrageous and laugh-out-loud interview, Tierney shares how she built her platform on TikTok, found her unique voice, and navigated the jump from influencer to fiction writer. Expect bold advice, a few f-bombs, and plenty of inspiration for writers looking to grow their audience and own their story—no matter how wild.

⚠️ Mild language warning: this episode contains some crude and cheeky language. You’ve been warned!

🎧 Perfect for:

• Aspiring authors building a brand online

• Writers curious about BookTok and social media

• Fans of bold, funny, real-life publishing journeys

• Anyone needing a creative confidence boost
  

🌟 Want to boost your writing ideas? Grab Sarah’s free Brainstorming Funsheet at serenadepublishing.com

🔥 How do you build a full-time author career in today’s publishing world—without burning out? In this episode, bestselling indie author Craig Martelle joins Sarah for a no-fluff conversation about what it really takes to succeed as an independent writer.

From sharp strategy to grounded mindset advice, Craig breaks it all down with clarity, confidence, and a dose of tough love.

💥 You’ll learn:

• Why most indie authors stall out—and how to avoid it

• The habits that separate full-time writers from the rest

• How to make smart decisions about marketing, releases, and your writing time

• What Craig wishes he knew when he was starting out

• A grounded take on AI, burnout, and what’s coming next in publishing
  

If you’re serious about turning your writing into a career—or just want to cut through the noise—this episode is a must-listen.

🎧 Hit play and get ready to take notes.