Episode descriptionYou’ve finished your manuscript, but when someone asks what genre it is, you say “it’s a romance, but...” and then there’s another but. It’s a bit romance, a bit paranormal, a bit historical, and every category you look at feels a little bit like lying. And you’re worried the wrong reader will pick it up, feel let down, and leave a one-star review that has nothing to do with your story.In this episode, I talk about how Amazon’s smaller shelves actually work, the phone call that changed how I think about the parts of a book that are hard to label, and how to position your book so the right reader finds it and the wrong one keeps walking.In this episode:- How subgenres work on Amazon, and why a smaller shelf can help you- How to find the main genre underneath a book that’s a little bit of everything- Using your categories and keywords so the unusual parts of your book get found- he busload of readers who went looking for a station I made up- Four questions that tell you who your book is for, and who it isn’t for- How your cover, blurb and categories can bring the right reader in and keep the wrong one outFree training: Learn how to set a clear goal for your book, and which decision to make first, in my free one-hour training, The 3 Decisions That Turn a Finished Manuscript Into a Career. It runs live every month.Claim your seat: serenadepublishing.com/training— — — — — — — — — —✍️ Writers: Want help building a real writing career?Join my free weekly email for tips on writing, publishing, and growing your readership.→ www.serenadepublishing.com— — — — — — — — — —👋 About This ChannelHi, I’m Sarah Williams. I help writers turn their books into sustainable careers.Here we talk about:• writing and finishing books• publishing and the book industry• author marketing• building a long-term writing careerWhether you're writing your first book or already publishing, you're welcome here.— — — — — — — — — —🚀 Ready to go deeper?✦ The Author CEO – for writers ready to treat their books like a real business ✦ Author Retreats – immersive strategy and writing retreatsLearn more:www.serenadepublishing.com— — — — — — — — — —📌 Connect With MeInstagram → https://www.instagram.com/serenadepublishingTikTok → https://www.tiktok.com/@serenadepublishing