エピソード

  • Why Every Business Needs a Video Podcast

    Why Every Business Needs a Video Podcast
    2025/03/11
    Video podcasts could be the missing piece in the marketing for many businesses. Every business should now be aware of the importance of video and video marketing, but although they may understand that it's something they should be doing, there are many things that stop them from creating video content.

    Like anything, talking to camera well is a skill that is learned over time and with lots of practice. Feeling uncomfortable in front of the camera, or having camera anxiety can be a major barrier for a lot of business owners. But having a filmed conversation in front of cameras, in an environment like a podcast studio, can yield excellent results.

    That footage can also be incredibly versatile, so one single episode could produce an audio file, one long form piece of content, several shorter-long form videos, and lots of short form content that can be distributed across multiple platforms. This provides a huge amount of reach and incredible ROI for a small investment.
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    30 分
  • Top Video Marketing Mistakes, and How to Fix Them

    Top Video Marketing Mistakes, and How to Fix Them
    2025/03/05
    In this episode, Luke and Sadie Sherran talk about the top 10 video marketing mistakes that businesses and creators make, and how they can fix them. They are co-owners of the digital marketing agency, Falkon Digital, and have extensive experience and success working with platforms like YouTube, TikTok, Instagram, Facebook and LinkedIn.

    When it comes to video marketing, there are a number of potential pitfalls that can be avoided by business and creators. They share some of their experiences from working with a range of commerical clients, with actionable insights on how to improve your own video marketing.
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    49 分