Why Every Business Needs a Video Podcast

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Why Every Business Needs a Video Podcast

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Video podcasts could be the missing piece in the marketing for many businesses. Every business should now be aware of the importance of video and video marketing, but although they may understand that it's something they should be doing, there are many things that stop them from creating video content.

Like anything, talking to camera well is a skill that is learned over time and with lots of practice. Feeling uncomfortable in front of the camera, or having camera anxiety can be a major barrier for a lot of business owners. But having a filmed conversation in front of cameras, in an environment like a podcast studio, can yield excellent results.

That footage can also be incredibly versatile, so one single episode could produce an audio file, one long form piece of content, several shorter-long form videos, and lots of short form content that can be distributed across multiple platforms. This provides a huge amount of reach and incredible ROI for a small investment.