エピソード

  • Christian Men's Leader: Most Men Are Having An Identity Crisis & Don't Even Realize It | Ep. 346
    2026/08/24

    What if the biggest problem facing men today isn't a lack of discipline, ambition, or opportunity?

    What if it's that most men don't actually know who they are?

    In this episode of The Super Human Life, Frank Rich sits down with Tim Couet, author of Identity Assignment, to unpack why so many men are winning externally while still feeling lost internally.

    Tim believes two issues sit underneath much of the chaos men experience today:

    Identity and priorities.

    Rather than building your identity around career, money, status, performance, or achievement, Tim argues that a man's identity has already been assigned by God.

    Using Genesis 2:15 as the foundation, Tim explains why the biblical assignment of man can be summarized in two words:

    Serve. Protect.

    From there, Frank and Tim explore what happens when a man begins living from that identity—and what happens when his priorities fall out of alignment.

    They discuss marriage, fatherhood, work, lust, pornography, achievement, the modern church, the loss of initiation into manhood, and why the thing many men are ultimately chasing may not actually be more success.

    It may be peace.

    In This Episode, You'll Learn

    • Why identity and priorities are two of the biggest issues facing men today

    • Why men often confuse what they do with who they are

    • What Genesis 2:15 reveals about the assignment of men

    • Why Tim believes men are called to serve and protect

    • How work quietly becomes the highest priority for many men

    • Why trust in marriage is rebuilt through evidence and consistency

    • How identity can change a man's relationship with lust and women

    • Why you cannot simply achieve your way out of internal struggles

    • The difference between being a biological male and becoming a mature man

    • Where the modern church may be falling short in developing men

    • Why young men need intentional initiation into adulthood

    • Why many men are chasing achievement when what they really want is peace

    • How this framework applies to married men, single men, fathers, and men rebuilding their lives

    • Why Jesus is the ultimate example of both a servant and protector

    About Tim Couet

    Tim Couet is the author of Identity Assignment and founder of Prodigal Man, a ministry focused on helping men understand their identity in Christ and become the leaders God has called them to be.

    He also hosts Altar'd Manhood and Mentoring Christian Men Worldwide.

    Tim and his wife, Mettina, have been married for more than 17 years and have four children. He currently serves as the Chief Deputy Tax Collector of Pasco County, Florida and is actively involved in men's ministry at Grace Family Church.

    Resources

    Identity Assignment — Tim Couet
    Available on Amazon - https://www.amazon.com/dp/B0H3B6TLL3/?bestFormat=true&k=identity%20assignment

    Altar'd Manhood Podcast - https://www.youtube.com/channel/UC8eR00lwKHlNck4sBbRbclA

    Final Question

    After listening, ask yourself:

    Do my actions reflect the man I say I am—and are my priorities actually in the right order?

    --

    Connect with Frank and The Super Human Life on Social Media:

    Instagram: https://www.instagram.com/coachfrankrich/

    Facebook: https://www.facebook.com/groups/584284948647477/

    Website: http://www.thesuperhumanlifepodcast.com/tshlhome

    YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ

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    1 時間 4 分
  • Hypnotherapist: Your Subconscious Is Controlling Your Life (And You Don't Even Know It) w/ Nelson Whiting | Ep. 345
    2026/08/17
    What if the reason you can't change your behavior has less to do with willpower—and more to do with subconscious beliefs you don't even know are there? In this episode, Coach Frank Rich welcomes Nelson Whiting of No Limits Hypnotherapy back to the show for a much deeper conversation about the subconscious mind, hypnotherapy, identity, neuroplasticity, and what actually has to happen for lasting behavior change. Nelson argues that while the conscious mind can decide what we want, much of our day-to-day behavior is carried out automatically through subconscious processes. This creates an important question for any man who has repeatedly tried to quit pornography: If you consciously know porn is hurting you, genuinely want to stop, and understand exactly what you need to do… why do you keep going back? Frank and Nelson unpack how beliefs can form early in life and later influence imagination, memory, emotion, and behavior without us consciously recognizing what's happening. They explore why information alone rarely creates transformation, why shame can reinforce destructive identities, and how an experience from childhood can continue influencing the decisions of a grown man decades later. Nelson then takes Frank inside his approach to hypnotherapy—from the initial consultation through trance, identifying underlying beliefs, reframing the meaning attached to past experiences, and testing whether a new response holds under pressure. Frank also pushes Nelson on some of the biggest questions surrounding his work: Is hypnosis mind control? Can subconscious beliefs be changed without hypnotherapy? How do you know when the process has actually worked? What's the difference between changing a memory and changing what that memory means? And can a man eventually reach a point where porn is available—but he genuinely no longer wants it? The conversation also explores the intersection between subconscious programming and Christianity, including shame versus truth, spiritual interpretations of destructive beliefs, personal agency, and what it means to become the person capable of living the life you say you want. Ultimately, Frank and Nelson arrive at a remarkably similar destination through different frameworks: Lasting freedom isn't simply getting better at resisting pornography. It's becoming a man who no longer needs, wants, or desires it. Expect to learn: What Nelson means when he says virtually all behavior passes through subconscious processes The difference between the conscious and subconscious mind Why consciously wanting to change doesn't guarantee your behavior will change How Nelson connects beliefs → imagination → memory → emotion → behavior How childhood experiences can create beliefs that continue influencing adult behavior Why two people can experience the same stimulus and have completely different emotional responses How pornography can become associated with stress relief, escape, shame, loneliness, arousal, or other internal states Why constantly fighting the behavior may fail to address what's happening underneath it How shame can turn "I did something wrong" into "something is wrong with me" Why Nelson believes changing the meaning attached to a past experience can alter present behavior What actually happens during a hypnotherapy session What Nelson means by trance and subconscious access Why hypnosis does not, in Nelson's framework, mean surrendering control of your mind The relationship between discipline, surrender, and flow How Nelson attempts to identify the original belief underneath an unwanted behavior Why he focuses on asking questions rather than telling clients what they should believe How he tests whether a newly established response holds under pressure Whether subconscious change can happen through coaching, therapy, recovery programs, prayer, breathwork, or other methods without hypnosis Where Frank's identity-transformation model overlaps with Nelson's subconscious-reprogramming model How Christian faith fits into Nelson's understanding of beliefs, truth, shame, and transformation Why the ultimate goal isn't simply resisting porn—but becoming the man who genuinely doesn't want it anymore About Nelson Whting: Nelson Whiting is a hypnotherapist and the founder of No Limits Hypnotherapy, where he works with clients to uncover and change subconscious beliefs and emotional patterns connected to unwanted behaviors. His approach to pornography recovery focuses on looking beyond the behavior itself and investigating the underlying beliefs, memories, emotions, and internal associations that may be contributing to the cycle. Nelson integrates his Christian worldview into his work and frequently explores the relationship between subconscious beliefs, personal agency, identity, truth, spiritual development, and ...
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    1 時間
  • Former Pastor: Why Successful Men Secretly Feel Empty w/ Cody Jefferson | Ep. 344
    2026/08/03

    What if success isn't the answer?

    In this deeply honest conversation, Coach Frank Rich sits down with entrepreneur, pastor, and founder of the 126 Brotherhood, Cody Jefferson, to explore why so many high-performing men are externally winning while silently struggling on the inside.

    Together, they unpack the hidden cost of performance, why achievement can never heal identity, and how many successful men unknowingly build businesses, careers, and lifestyles while neglecting the man behind it all.

    Drawing from decades of coaching leaders, entrepreneurs, husbands, and fathers—as well as Cody's own journey through childhood trauma, ministry, divorce, burnout, and rebuilding his life—they explore what it truly means to become a whole man.

    This isn't a conversation about making more money.

    It's a conversation about becoming the man your success was always meant to serve.

    Whether you're a business owner, executive, husband, father, or simply a man who feels like something is missing despite outward success, this episode will challenge the way you define winning.

    Expect To Learn

    • Why so many successful men secretly feel empty despite achieving their goals

    • The difference between external success and internal fulfillment

    • Why identity—not achievement—is the foundation of lasting transformation

    • How childhood wounds continue shaping adult behavior

    • The hidden connection between shame, performance, and addiction

    • Why accountability begins with ownership, not accountability partners

    • How to recognize the coping mechanisms quietly controlling your life

    • Why peace may be the greatest measure of success

    • The role brotherhood plays in healing and personal growth

    • What Genesis 1:26 teaches about biblical masculinity, stewardship, and leadership

    • How faith transforms identity from the inside out

    • Practical steps every man can take to begin becoming whole

    About Cody Jefferson

    Cody Jefferson is an entrepreneur, executive coach, keynote speaker, and founder of the 126 Brotherhood, a private community for high-performing Christian businessmen, entrepreneurs, and leaders committed to becoming whole men.

    After spending more than a decade in pastoral ministry, Cody transitioned into entrepreneurship while continuing his mission of helping men pursue identity, purpose, biblical leadership, and lasting transformation. Today he leads multiple businesses while mentoring thousands of men around the world through speaking, coaching, and the 126 Brotherhood, which is built around the mandate of Genesis 1:26—calling men to steward every area of their lives with purpose, responsibility, and integrity.

    His message centers on one powerful truth:

    Success means very little if you lose yourself in the process.


    Connect with Cody:
    Website - https://codyjefferson.com/

    Instagram - https://www.instagram.com/codyjefferson/

    --

    Connect with Frank and The Super Human Life on Social Media:

    Instagram: https://www.instagram.com/coachfrankrich/

    Facebook: https://www.facebook.com/groups/584284948647477/

    Website: http://www.thesuperhumanlifepodcast.com/tshlhome

    YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ

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    1 時間 7 分
  • Neuroscience Expert: Why You Keep Going Back To Bad Habits w/ Michael J. López | Ep. 343
    2026/07/20

    Why do so many people genuinely want to change... yet continue repeating the same behaviors year after year?

    Why do New Year's resolutions fail? Why does motivation disappear? And why do so many intelligent, successful people stay trapped in habits they desperately want to break?

    In this episode of The Super Human Life, Coach Frank Rich sits down with transformation consultant, executive coach, and bestselling author Michael J. López to explore the neuroscience behind lasting behavioral change.

    Drawing from more than two decades of experience helping Fortune 500 companies navigate transformation, Michael explains why nearly 70% of change initiatives fail—and why the same principles apply to our personal lives.

    Together, Frank and Michael bridge the gap between neuroscience, behavioral psychology, and identity transformation, showing listeners why lasting change isn't about trying harder—it's about understanding how the brain actually works.

    If you've ever struggled to stay consistent with your goals, break a destructive habit, overcome addiction, or become the person you know you're capable of becoming, this conversation will completely reshape the way you think about personal transformation.

    In This Episode You'll Learn

    • Why nearly 70% of transformations fail

    • The real reason motivation eventually disappears

    • Why willpower alone is never enough

    • How your brain is wired to resist change

    • Why identity matters more than behavior

    • The neuroscience behind dopamine and habit formation

    • How to intentionally rewire your brain through difficult experiences

    • Why mistakes are essential for adult learning and neuroplasticity

    • The surprising reason your brain actually craves familiarity—even when it's unhealthy

    • How stress can become one of your greatest tools for growth

    • Why your environment plays such a powerful role in transformation

    • How to build resilience by strengthening your brain's "effort center"

    • Practical strategies anyone can begin using today to create lasting change

    About Michael J. López

    Michael J. López is a transformation consultant, executive coach, keynote speaker, and bestselling author of Change: Six Science-Backed Strategies to Transform Your Brain, Body, and Behavior.

    As the founder of Michael J. Lopez Consulting, he has spent more than 20 years helping organizations successfully navigate change across healthcare, technology, energy, financial services, government, and consumer goods. His clients include organizations such as Meta, Vanguard, Clorox, Entergy, Lyft, Compass One, Southwest Gas, and numerous public agencies.

    Before launching his consulting firm, Michael served as an Intelligence Officer in the U.S. Intelligence Community and held senior leadership positions at Booz Allen Hamilton, EY, KPMG, Prophet Brand Strategy, and Smiths Interconnect.

    Today, Michael combines neuroscience, behavioral science, leadership, and organizational psychology to help individuals and organizations create lasting transformation. He is also a LinkedIn Top Voice with more than 90,000 followers and host of the Top Voice Podcast.

    Connect with Michael:
    Book - https://www.amazon.com/Change-science-backed-strategies-transform-behavior/dp/1955018723/

    Website - https://www.michaeljlopez.coach/

    Instagram - https://www.instagram.com/michaeljlopez9/

    --

    Connect with Frank and The Super Human Life on Social Media:

    Instagram: https://www.instagram.com/coachfrankrich/

    Facebook: https://www.facebook.com/groups/584284948647477/

    Website: http://www.thesuperhumanlifepodcast.com/tshlhome

    YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ

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    59 分
  • Cybersecurity CEO: Why High-Performing Men Secretly Feel Empty w/ Rick Jordan | Ep. 342
    2026/07/13

    Success has never been more visible...

    Yet so many high-performing men have never felt more alone.

    Behind the businesses, careers, leadership positions, and achievements, countless men are silently carrying pressure, self-doubt, and the weight of believing they have to figure everything out on their own.

    In this episode, Coach Frank Rich sits down with entrepreneur, speaker, and Founder & CEO of ReachOut Digital Intelligence, Rick Jordan, for a powerful conversation about the hidden emotional cost of success and what it truly means to become the man God created you to be.

    Together, they explore why ambitious men often feel disconnected despite achieving their goals, how modern masculinity has been distorted, and why purpose, presence, and personal responsibility matter more than status or success.

    Rick shares the lessons he learned from building a company through adversity, raising a family while growing a business, and developing the mindset that helped him navigate pressure without losing sight of what matters most.

    Whether you're building a business, leading a family, or simply striving to become a better man, this conversation will challenge the way you think about success, leadership, faith, and legacy.

    In This Episode:

    • Why high-performing men often struggle in silence

    • The hidden emotional cost of leadership and ambition

    • Why success alone will never bring fulfillment

    • The importance of purpose, faith, and personal responsibility

    • Rick's powerful "Frequency" framework for growth and transformation

    • Why physical health is foundational to masculine leadership

    • The role pornography plays as a symptom of deeper struggles

    • Raising strong children while building a successful business

    • The parenting principle of "proximity" and why small moments matter most

    • What healthy masculinity looks like in today's world

    • How to build a meaningful life without sacrificing your family, health, or identity

    If you've ever felt the pressure to provide, perform, or prove yourself, this conversation is a reminder that real strength isn't found in doing more—it's found in becoming the man you were created to be.

    Connect with Rick:
    Website - https://www.rickjordan.tv/


    IG - https://www.instagram.com/mrrickjordan/

    Podcast - https://podcasts.apple.com/us/podcast/frequency-with-rick-jordan/id1450998120

    --

    Connect with Frank and The Super Human Life on Social Media:

    Instagram: https://www.instagram.com/coachfrankrich/

    Facebook: https://www.facebook.com/groups/584284948647477/

    Website: http://www.thesuperhumanlifepodcast.com/tshlhome

    YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ

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    52 分
  • Hypnotherapist: Why You Can't Quit Porn (Even When You Want To) w/ Nelson Whiting | Ep. 341
    2026/07/06
    What if the reason you keep repeating destructive behaviors has nothing to do with willpower? Millions of men are stuck in cycles they desperately want to break. They've tried accountability. They've tried blockers. They've tried discipline. They've tried "just trying harder." Yet they keep ending up back in the same place. In this powerful conversation, Coach Frank Rich sits down with clinical hypnotherapist and subconscious transformation expert Nelson Whiting to explore what may actually be keeping men trapped. Together, they dive deep into the hidden emotional patterns, subconscious beliefs, and identity stories that quietly drive pornography addiction, self-sabotage, anxiety, and other destructive behaviors. Although Frank and Nelson come from different professional backgrounds, they arrive at the same conclusion: Lasting freedom doesn't begin by changing your behavior. It begins by changing the man behind the behavior. Nelson shares insights from thousands of clinical sessions helping men overcome pornography addiction and explains why porn is rarely the real problem—it's often a solution to unresolved emotional pain. Frank expands on these ideas through the lens of identity transformation, sharing lessons from helping more than 1,800 men break free from pornography and rebuild their lives. The conversation also tackles the biggest misconceptions about hypnosis, why shame keeps men trapped, how subconscious programming influences everyday decisions, and why genuine transformation requires more than simply managing urges. The final portion of the episode shifts toward faith, prayer, and the deeper spiritual side of personal transformation, as both discuss how reconnecting with God ultimately changes the way a man sees himself. Whether you're struggling with pornography, anxiety, unhealthy habits, or simply feel stuck repeating the same patterns in life, this conversation offers a practical and hope-filled roadmap toward lasting change. In This Episode Why pornography is usually the symptom—not the root problem The hidden emotional drivers behind addiction and compulsive behaviors Why "I'm not good enough" becomes the foundation of so many destructive habits How subconscious beliefs shape everyday decisions Why willpower eventually fails without identity transformation The connection between shame, self-criticism, and relapse Why self-compassion creates more lasting change than self-condemnation What hypnosis actually is—and what most people misunderstand about it How childhood experiences continue influencing adult behavior The surprising relationship between identity and the subconscious mind Why many traditional recovery approaches fail to produce lasting freedom How to stop viewing setbacks as failure and start using them as feedback The role faith and prayer play in long-term transformation Daily practices that reinforce a healthier identity and stronger mindset Key Takeaways ✓ Pornography is often an attempt to solve emotional pain—not the actual problem. ✓ Lasting freedom requires changing the beliefs that shape your identity. ✓ Shame drains the emotional energy needed to create change. ✓ The subconscious mind influences far more of your behavior than most people realize. ✓ Progress—not perfection—is the path to lasting transformation. ✓ Freedom is built through consistent growth, not fear of failure. Connect With Nelson Whiting 📘 Get a free copy of Nelson's book: https://www.nolimitshypnotherapy.com/e-book-download-gift-register 🌐 Learn more about Nelson's work: https://www.nolimitshypnotherapy.com/ 📱 Follow Nelson: https://www.instagram.com/nelsonpwhiting/ -- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/ Facebook: https://www.facebook.com/groups/584284948647477/ Website: http://www.thesuperhumanlifepodcast.com/tshlhome YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ
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    57 分
  • College HUNKS Founder: I Turned Down $250,000 On Shark Tank. Here's Why. | Ep. 340
    2026/06/15

    What would you do if a Shark offered you $250,000 for a piece of your company?

    Most entrepreneurs would take the money.

    Nick Friedman said no.

    In this episode of The Super Human Life, Coach Frank Rich sits down with Nick Friedman, co-founder of College HUNKS Hauling Junk & Moving, to unpack the mindset, leadership principles, and relentless execution that helped transform a college side hustle into a $300M national franchise.

    Long before entrepreneurship became mainstream, Nick and his business partner Omar Soliman launched a junk removal company with a borrowed cargo van, a catchy name, and a vision that most people couldn't see.

    That vision eventually landed them on the very first episode of Shark Tank, where they turned down a six-figure investment offer and bet on themselves instead.

    But this conversation goes far beyond Shark Tank.

    Nick shares why execution matters more than ideas, how founders unknowingly become the bottleneck to growth, the leadership lessons required to scale a company, and why culture is one of the most powerful competitive advantages in business.

    Whether you're building a company, leading a team, growing a brand, or pursuing a bigger vision for your life, this episode is packed with practical wisdom from someone who has spent decades turning simple ideas into extraordinary results.

    In this episode you'll learn:

    • Why execution beats talent, intelligence, and great ideas

    • The real story behind turning down a Shark Tank deal

    • How Nick and Omar built College HUNKS into a $300M brand

    • The mindset required to scale a business from startup to franchise

    • Why founders often become the biggest obstacle to growth

    • How to build culture without sacrificing accountability

    • The difference between founder mode and leadership mode

    • Why boring businesses often outperform trendy ones

    • The role confidence and conviction play in entrepreneurship

    • How repetition creates long-term success

    If you've ever wondered what separates dreamers from builders, this episode will show you.

    Connect with Nick:
    College Hunks Hauling Junk - https://www.collegehunkshaulingjunk.com/

    Nick Friedman Homepage - https://www.nickfriedman.com/

    Instagram - https://www.instagram.com/nickfriedman1/

    Effortless Entrepreneur (Book) - https://www.amazon.com/Effortless-Entrepreneur-Work-Smart-Millions-ebook/dp/B003F3PK90/

    --

    Connect with Frank and The Super Human Life on Social Media:

    Instagram: https://www.instagram.com/coachfrankrich/

    Facebook: https://www.facebook.com/groups/584284948647477/

    Website: http://www.thesuperhumanlifepodcast.com/tshlhome

    YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ

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    1 時間 3 分
  • Performance Coach: Bob Proctor Taught Me Why Most People Never Change w/ Arash Vossoughi | Ep. 339
    2026/06/08
    Why do so many people know exactly what they need to do... yet still refuse to do it? They know they need to get healthier. They know they need to stop destructive habits. They know they need to start the business. They know they need to have the hard conversation. Yet they continue repeating the same patterns, making the same excuses, and staying stuck in the same place year after year. In this episode of The Super Human Life, Coach Frank Rich sits down with entrepreneur, speaker, and transformational coach Arash Vossoughi for a powerful conversation on identity, self-image, personal growth, and the hidden mental patterns that determine the trajectory of your life. Drawing from nearly two decades of coaching experience and his years working alongside legendary mentor Bob Proctor, Arash reveals why information alone rarely changes lives and why lasting transformation only happens when you change who you believe yourself to be. Together, Frank and Arash unpack the difference between knowing and doing, the role of the subconscious mind in shaping behavior, why most people unknowingly sabotage their own success, and how raising your standards can completely transform every area of your life. Whether you're trying to grow your business, improve your health, strengthen your relationships, break free from limiting beliefs, or become the man you know you're capable of being, this episode will challenge the way you think about success, identity, and personal transformation. In This Episode: Why most people know what to do but never do it The difference between information and transformation How identity shapes your results in every area of life Why you cannot outperform your self-image The hidden beliefs keeping people stuck How to discipline your thinking and break negative thought patterns The power of accepting and rejecting ideas Why standards matter more than goals The role of commitment in creating lasting change How to stop living from your past and start creating your future The importance of coachability and mentorship Lessons Arash learned directly from Bob Proctor Why investing in yourself is one of the highest ROI decisions you'll ever make The relationship between worthiness, success, and fulfillment How to create transformation through daily action What it truly means to live life on your own terms About Arash Vossoughi Arash Vossoughi is an entrepreneur, speaker, coach, and the Founder and President of Voss Coaching Co., a global coaching and personal development company dedicated to helping individuals unlock their potential and create extraordinary results in business, wealth, leadership, relationships, and life. For nearly two decades, Arash has coached entrepreneurs, executives, sales professionals, business owners, and high achievers in more than 100 countries around the world. His work focuses on identity transformation, self-image, human behavior, mindset mastery, wealth consciousness, and helping people break through the limitations that keep them stuck. Arash is widely recognized as one of the most successful protégés of the late Bob Proctor, spending years working alongside one of the most influential figures in the personal development industry. Today, he continues to teach the principles of personal transformation, self-image, and success through his coaching programs, live events, speaking engagements, and the Seven Figure Standard Podcast. Connect With Arash Website: https://vosscoachingco.com Instagram: @arashvossoughi YouTube: Arash Vossoughi Podcast: The Seven Figure Standard Podcast -- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/ Facebook: https://www.facebook.com/groups/584284948647477/ Website: http://www.thesuperhumanlifepodcast.com/tshlhome YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ
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    1 時間 1 分