In this engaging podcast episode, Jono Petrohilos interviews Justin Devonshire, a seasoned expert in the fitness industry. Justin shares his journey from starting a bootcamp to scaling a successful fitness studio chain. The conversation delves into the challenges gym owners face in a saturated market, emphasizing the importance of innovating value and understanding client needs beyond just workouts. Justin introduces the '165-hour concept,' highlighting the significance of supporting clients in their daily lives to ensure long-term success

Connect with Justin

https://www.instagram.com/justin_devonshire_mentoring

https://www.facebook.com/justin.devonshire.7

In this engaging podcast episode, Jono Petrohilos interviews Diarmuid O'Dowd Hill, a sales expert specializing in helping fitness professionals enhance their sales techniques. Diarmuid shares his journey from being a fitness professional to mastering sales, emphasizing the importance of understanding the mindset of potential clients. He introduces the CPCE sales system, which focuses on connection, context, and identifying client problems to effectively close sales without objections. The conversation delves into strategies for preparing for sales calls, establishing measurable goals, and drawing out objections to help clients realize their need for assistance.

Connect with Diarmuid O'Dowd Hill

Instagram: https://www.instagram.com/diarmuidodh

YouTube: https://www.youtube.com/@DiarmuidODowdHill

Jono Petrohilos interviews Rachel Holmes, a multi-award-winning fitness educator and international presenter.

Rachel shares her extensive journey in the fitness industry, starting from her early days in aerobics to becoming a pioneer in online fitness education. She discusses the evolution of fitness training, the transition to digital platforms, and the importance of building a personal brand as a fitness instructor. Rachel emphasizes the opportunities available for group fitness instructors today and provides valuable strategies for success in a hybrid fitness business model that combines community classes with online offerings. In this conversation, Rachel Holmes discusses the evolving landscape of fitness events, emphasizing the importance of creating unique experiences that can drive revenue. She highlights the shift towards community classes and online programs, and the necessity of understanding local markets. The discussion also touches on the significance of mentorship and continuous learning in the fitness industry, as well as the impact of AI and digital marketing strategies on business growth.

Connect with Rachel

https://www.instagram.com/rachellholmes/

https://www.facebook.com/RachelLHolmes

https://www.linkedin.com/in/rachelholmesuk/

https://www.youtube.com/@rachelholmes

In this conversation, Alex Povey and Jono Petrohilos discuss strategies for fitness professionals to create engaging content, build trust with clients, and leverage personal experiences. They emphasize the importance of starting with personal stories, using opinion content to address potential client concerns, and the necessity of creating a human connection in a digital world. They also explore content creation strategies, the significance of mentorship, and where to find more valuable resources.

Connect with Alex

https://www.instagram.com/alexcpovey

https://www.youtube.com/@alexcpovey