In this exciting episode, we explore the world of marketing and its essential role in transitions, pivots, and shifts. Listen in as we discuss the importance of conducting market research beforehand to understand the needs of the marketplace before launching a product or service. This crucial step can save time and energy on the marketing and sales front, as well as provide proof of concept to take to the marketplace. We also touch on the beta test approach to launching products and services, which can help eliminate resistance points and allow for valuable feedback from early users.

We dive into the stages of being in the pain of a problem, becoming problem aware, and solution aware. Discover how market research can help create a product based on real, valid data, and how to use this data to create compelling content. We emphasize the need to ask people about their lived experiences, struggles, and wishes, to gain a better understanding of the market and create products that people genuinely need.

Finally, listen in as we discuss how to use education and empowerment to build trust and relationships with potential clients. We talk about the importance of market research in knowing our clients’ needs and how to share case studies and testimonials to provide proof of concept. Moreover, we reflect on the importance of being specific in our marketing, as this will attract the right people to our product or service. Don’t miss out on this episode filled with valuable insights and tips for launching your next big idea successfully!

In this podcast episode, we take a closer look at the personal component of business transitions, exploring how to ensure we’re meeting our own needs and taking care of ourselves, so we don’t become too reliant on our business. Listen in as I share my experience with a former colleague who built a successful business in the product space and how it’s easy to get caught in the paradigm of having to step into your purpose and power. We also take a trauma lens to explore patterns in life and our businesses that can be related to our upbringings and how we’ve adapted to belong in different communities.

Discover how our natural tendencies, personality types, upbringings, experiences, responses, and survival strategies can show up in our businesses. Join me as I discuss my disorganized upbringing, which has taught me to be adaptable, but also how it makes it difficult for me to stay consistent with something for an extended period of time. Learn how I’ve had to avoid making decisions from a place of trauma processing, and how I take that energy and put it into something that won’t disrupt the flow of my business.

Are you grappling with uncertainty about the direction of your business? Perhaps you’re contemplating a major pivot or just starting out on your entrepreneurial journey. In today’s episode, we discuss the ins and outs of navigating business transitions and share valuable insights to help you make informed decisions for your business’s future and personal growth.

Join us as we examine the practicality of business transitions, the long-term implications of the decisions we make, and how to recognize if a shift is simply a temporary itch or the beginning of a more sustainable path. We’ll also dive into the importance of setting boundaries, understanding your own needs, and finding clarity during these exciting yet challenging times. Empower yourself with the tools to make better decisions by exploring the emotional lens of business transitions and identifying your aversions and boundaries.

Lastly, we delve into the process of fulfilling your business vision and building a sustainable, nourishing enterprise. By taking small steps and testing your ideas, you can create a business that aligns with your strengths, goals, and passions. Tune in to this conversation and take charge of your entrepreneurial journey, finding the clarity and purpose you need to thrive.

Are you feeling stuck, overwhelmed, or fatigued in your business and life? Maybe you’re experiencing a lack of growth or momentum and wondering if it’s time for a change. In this eye-opening episode, I share my insights on how to recognize when something needs to change, and how to create a truly sustainable and equitable business that brings you joy and fulfillment.

Discover how to find balance and harmony between building and growing your business, and how the process can be both nourishing and enjoyable. Whether you’re a seasoned entrepreneur or just starting out, learn the signs that signal it may be time to pivot or make a change in your business. Plus, I reveal my thoughts on shifting our mindset around marketing and sales, and how truly knowing ourselves and what we enjoy can play a significant role in our success.

Making a big shift in your business can be both exciting and daunting, but it’s crucial to listen to what’s truly right for you in this season of your life. In this episode, I discuss how to handle the grief of leaving something behind and how to transition into something new that feels true and nourishing. Tune in to gain valuable wisdom on how to seek out something truly phenomenal and embrace the fear and joy of the process.