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  • How to Create A Signature Coaching Program That Sells – Free Template

    How to Create A Signature Coaching Program That Sells – Free Template
    2023/07/06

    This comprehensive guide will walk you through the step-by-step process of creating your coaching program and provide a coaching program template to help you grow your coaching business no matter what kind of coach you are.

    If you’ve never had a coaching business before and this is your first time creating a coaching program, this guide and coaching program template will help you to hit the ground running with your coaching services so you can start enrolling new clients today.

    What Kind of Coach Do You Want To Be?

    If you still need to get certified as a life coach, nutrition coach, or relationship coach, the first step before creating any business is deciding what kind of coach you want to be and the training you need to become a coach in your desired industry.

    We have a full blog post around profitable life coach niches in 2023 that you can read here to help you decide what kind of coach you want to be and how to pick the most profitable niche in 2023.

    What kind of coaching business do you want to create?

    This guide will walk you through the step-by-step process for creating your signature group coaching program that has the potential to serve as both a digital course or as a private 1-1 Coaching package depending on what your personal preference is.

    It’s important to emphasize that there is no right or wrong way to build your coaching business and the guidelines provided throughout this article are meant to be a general insight and outline for developing an online program but in no way is this the only way to build a successful signature coaching program.

    Why build a signature coaching program?

    Once you have developed your signature coaching program, it will serve as a powerful resource to build and grow your business especially if you want to take an online approach to coaching.

    How do I create my signature group coaching program?

    Creating a successful signature group coaching program is no small feat and is undoubtedly a process of trial and error so as we break down this process, be sure to approach each step as a scientist in your business and be willing to experiment.

    Get clarity on what your skillset is and the results you know how to get

    This step is often overlooked in creating a signature program but is essential for crafting an effective program and delivering an ethically sound service.

    If you’re starting from ground zero and have no training, certifications, or coaching experience, it’s time to take inventory of your qualifications and credentials to identify what new skills you need to develop and what experience you can already pull on to ensure you stay in your lane.

    Overcoming Imposter Syndrome and Put together an initial skills list

    The best way to beat imposter syndrome is to create something you’re both confident AND competent in.

    New coaches’ biggest mistake is jumping into something they haven’t mastered and trying to build a coaching business that hasn’t been optimized for client’s success.

    Let’s take inventory:

    • What are your core skills? What kind of personal growth have you had in your life?
    • What’s your personal story about who you are and why you are the way you are?
    • What do you believe you’re great at? or what have others shared that you are grea...
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    34 分
  • Trauma Coach Certification: Become Trauma Informed

    Trauma Coach Certification: Become Trauma Informed
    2023/06/15
    The Importance of Trauma informed Coaching

    Are you looking for a trauma coach certification or want to become a trauma informed coach? The most recent studies show that more than 5.2 million Americans are living with Post Traumatic Stress Disorder 70% of Americans suffer a traumatic event in their lifetime 27% percent of those with PTSD attempt suicide Trauma changes lives.

    Trauma has a significant impact on a survivor’s emotional and physical health. Many develop PTSD, which changes the way they relate to themselves and the world around them. Other survivors also battle depression, anxiety, and insomnia.

    You can read the full podcast transcript for this episode below:

    Full Episode TranscriptWell, welcome back to another episode of the Sophie Kessner podcast. So I want to have a fun conversation about trauma coaching, as we are exploring what trauma is, how it shows up for business owners, the impact of it for ourselves and in just life in general. Talk about how to find the right trauma coach for you and your needs and recommendations, along with looking for a trauma-informed coaching certification program finding what’s right for you. So there’s a full blog that goes along with this episode. You can find it on my website, sassandseo.com, for a slash podcast. It’ll be under finding a trauma coach or trauma-informed coaching certification program, so feel free to check that out. Okay, so let’s dive on in.
    The first thing that I want to talk about is how important understanding what trauma actually is, and what I mean when I say that is no matter what industry you’re in. If you are in the service-based industry, where you’re working with humans, you are going to be working with trauma. We all have it, we all experience it in our lives, and it doesn’t necessarily mean that it’s the end of the world, so bad, but what it does mean is we need to be cognizant and aware and informed about how to work with it when it does show up, instead of continuing to perpetuate potentially more harm. Now I bring up this conversation for a few reasons. One I think the trend of trauma work has really blown up over the last few years, for whatever reason, and a lot of folks are online talking about trauma work, talking about being trauma-informed, talking about the nervous system, and these have become somewhat buzzwords And, unfortunately, with any buzzy, viral topic, there’s a lot of misinformation that gets spread about what it is, what it looks like, what it means. So my goal with this episode is to really help you the listener, the client, the coach to understand what it means to be trauma-aware, trauma-informed, trauma-trained, how to look out and know when you are finding somebody who actually has the appropriate expertise in training, when to outsource out and where if you want to actually become trained and certified in these modalities, how to go about and do that, based off of the people that I personally trust and believe in and have worked with.
    So fun facts, fun statistics. The most recent studies show that more than 5.2 million Americans so we’re just talking about the US here live with PTSD. So this is a huge number. We’re talking about over 70% of Americans. Folks in the US have suffered at some point in their lives from some sort of traumatic event or experience, and out of that, 70% about 27% have either experienced PTSD or suicidal ideation, things of the sort, and it’s just to emphasize how much these types of things can change your life.
    Now, if you’re not familiar with the conversation of what trauma is, please go back to one of our previous episodes on understanding the trauma of business and how that shows up. A...
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    36 分
  • Transforming Emotional Challenges into Entrepreneurial Triumph

    Transforming Emotional Challenges into Entrepreneurial Triumph
    2023/06/08
    TranscriptWelcome back to another episode of the Sophie Kessner podcast. In today’s episode, we’re going to continue the conversation that we have started in regards to trauma and business. Now, as mentioned in episode 14, the conversation of trauma and business is a very nuanced and thorough conversation that needs to be had In previous episodes. If you haven’t listened, i would highly recommend going back and doing so, because we touched on some of the fundamental components of why trauma tends to be so much more prevalent in the entrepreneurial space, especially for folks who have an act for high achieving and high stress tolerance. So in this episode, i want to explore a little bit more of the counter side of that and how we begin to resource, work through and navigate the terrain that comes with being an online business owner just a business owner in general having increased visibility, a sense of increased folks who are looking at you, providing feedback, sharing opinions of you, especially in the online world and for folks who are online brand of personal brands, and how we actually move through this process of growing and creating a bigger brand, generating more revenue in a way that’s also sustainable and nourishing for all of us And when I say that, i mean the whole person that you are meaning that it’s not going to put you into a place where you are feeling like you are living in a constant space of hyper vigilance or urgency or tunnel vision, but rather you’re able to be present in your life, in your day to day, where you’re able to move through the process of the growth in a way that actually feels good and enlightening. And this is different than just the conversation of only do what feels good for you. I think that that can have some substance to it, but it feels like it’s also easy to misinterpret, because the reality is, business is not always things that we enjoy, and especially if you’re somebody who naturally wants to be more of a creative person, the creative side of your business might be thriving, but as soon as there becomes more management or more original components that need and require attention, the business can start to grow. So I want to start this episode with sharing a little bit of a personal story and why. This is a conversation I want to have, and part of that conversation I’ve talked about previously clients on social media here and there over the years.
    Another conversation or the story of navigating this interesting pattern of building something up really fast, getting it to a point where it’s really big and going and has a lot of momentum, and then burning it all down and getting bored with it and then starting over again. This is a very fun thing to do, especially if you are somebody who has a history of a very disorganized family upbringing or background, and for me that is very true. My family history and my lived experience through my youth would be very high on the base, scoring the adverse childhood experiences, and because of that I had a high risk tolerance. I have a high risk tolerance for dealing with change and adversity and loss of shifts. In fact, for my system, one of the biggest pieces that I’ve had to continue to work through is feeling safe in stability And I’ll say that a little slower, so that it’s clear To have stability, feel safe for me to be in for extended periods of time.
    Now, why is that? That’s because so much of my younger life was not stable. It was constantly changing, constantly shifting, constantly adapting, and that became a cadence that felt normal, and so the protective strategy or the coping mechanism that was developed was to always be prepared for change, to always be prepared for things to shift. And then how do you facilitate a sense of contr...
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    38 分
  • Navigating Entrepreneurial Burnout: Recognizing Business Trauma and Cultivating Balance

    Navigating Entrepreneurial Burnout: Recognizing Business Trauma and Cultivating Balance
    2023/06/01

    Episode TranscriptAlright, y’all. Welcome back to another episode of the Sophie Kessner podcast. I am very excited to have you on here. We’re trying a little bit of a new setup to see how this looks in the video format for repurposing content, which we’ll talk about in future episodes per use. But in today’s episode, what I really want to dive into and explore is a conversation around the epidemic we’re seeing for folks who have been going really, really hard in their business for a really long time and are experiencing either a bit of fatigue, burnout, emotional overwhelm, a sense of stagnancy where they’re not able to continue to move forward in the same way that they used to. Now I can speak about this both firsthand, having gone through my own experience with the burnout, and with a little bit of what I would call kind of like a midlife crisis in some ways, but also I see it a lot with many of the clients that I work with.
    Now for a bit of context and background for the last three years or so, i have been training in trauma work, and the trauma work I’ve been training in is called somatic experiencing. Now, some of you might be familiar with that, some of you might not have any idea what that is, but essentially it is a type of modality that focuses on presenting enough space and opportunity and safety for the system And when I say system we’re talking about nervous system For the nervous system to be able to slowly, in a tight-traded way, meaning little by little, discharge the stuck and our stagnant energy that didn’t have the proper amount of time or space previously, and our safety previously, to fully discharge. So in the context of trauma and in the way that I like to look at it, i see it as two core categories that I currently study. I’m sure there are more, but these are the two that I study. There is what we would call shock trauma, and shock trauma is wonderful for SE work. Shock trauma is all around there being a specific event or experience that somebody goes through, and that specific experience is what creates a shock to the system. Now you can think of this as like a sudden loss, a car accident, somebody breaking up with you out of nowhere that you weren’t expecting, a surprise pregnancy things that often happened.Too much, too fast, too soon is the language double traditionally used inside of SE work. Now, with the too much too fast, too soon, this is a different category of trauma from something that is more chronic. Now, when we’re talking about chronic trauma and our trauma due to some sort of neglect, lack thereof, it can come in two different ways, right? One it can come from too much for too long or it can come from too little, too late. So there’s two ways that that can kind of show up, depending on the background and the history of the individual.
    But I bring this up because oftentimes the way that the body experiences the trauma of business is less of the shock and it’s more of the chronic component, It’s more of the ongoing, consistently impeding stress that our systems are having to figure out how to cope with. How to deal with And the way that we learn to navigate, to cope, to deal with the stress is what we would then call or label coping strategies. Right, and depending on how much we identify with these strategies personalities, archetypes, defense systems, etc. And so then we develop this chronic sense of who we are, in the state of being, and a great example of this is really common in the entrepreneurial and just in general in the athletic world is we start to identify with this type of survival strategy, the coping strategy that we’ve developed as a way to navigate the intense stress that exists in our lives. So an example of this would be something like a business owner...
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    31 分
  • 13. How To Approach Marketing When Making A Pivot In Business

    13. How To Approach Marketing When Making A Pivot In Business
    2023/05/19

    In this exciting episode, we explore the world of marketing and its essential role in transitions, pivots, and shifts. Listen in as we discuss the importance of conducting market research beforehand to understand the needs of the marketplace before launching a product or service. This crucial step can save time and energy on the marketing and sales front, as well as provide proof of concept to take to the marketplace. We also touch on the beta test approach to launching products and services, which can help eliminate resistance points and allow for valuable feedback from early users.

    We dive into the stages of being in the pain of a problem, becoming problem aware, and solution aware. Discover how market research can help create a product based on real, valid data, and how to use this data to create compelling content. We emphasize the need to ask people about their lived experiences, struggles, and wishes, to gain a better understanding of the market and create products that people genuinely need.

    Finally, listen in as we discuss how to use education and empowerment to build trust and relationships with potential clients. We talk about the importance of market research in knowing our clients’ needs and how to share case studies and testimonials to provide proof of concept. Moreover, we reflect on the importance of being specific in our marketing, as this will attract the right people to our product or service. Don’t miss out on this episode filled with valuable insights and tips for launching your next big idea successfully!
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    29 分
  • 12. Exploring the Interconnection of Trauma and Business Shifts

    12. Exploring the Interconnection of Trauma and Business Shifts
    2023/05/11

    In this podcast episode, we take a closer look at the personal component of business transitions, exploring how to ensure we’re meeting our own needs and taking care of ourselves, so we don’t become too reliant on our business. Listen in as I share my experience with a former colleague who built a successful business in the product space and how it’s easy to get caught in the paradigm of having to step into your purpose and power. We also take a trauma lens to explore patterns in life and our businesses that can be related to our upbringings and how we’ve adapted to belong in different communities.

    Discover how our natural tendencies, personality types, upbringings, experiences, responses, and survival strategies can show up in our businesses. Join me as I discuss my disorganized upbringing, which has taught me to be adaptable, but also how it makes it difficult for me to stay consistent with something for an extended period of time. Learn how I’ve had to avoid making decisions from a place of trauma processing, and how I take that energy and put it into something that won’t disrupt the flow of my business.
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    19 分
  • 11. Navigating Transitions: Finding Clarity and Purpose in Your Entrepreneurial Journey

    11. Navigating Transitions: Finding Clarity and Purpose in Your Entrepreneurial Journey
    2023/05/04

    Are you grappling with uncertainty about the direction of your business? Perhaps you’re contemplating a major pivot or just starting out on your entrepreneurial journey. In today’s episode, we discuss the ins and outs of navigating business transitions and share valuable insights to help you make informed decisions for your business’s future and personal growth.

    Join us as we examine the practicality of business transitions, the long-term implications of the decisions we make, and how to recognize if a shift is simply a temporary itch or the beginning of a more sustainable path. We’ll also dive into the importance of setting boundaries, understanding your own needs, and finding clarity during these exciting yet challenging times. Empower yourself with the tools to make better decisions by exploring the emotional lens of business transitions and identifying your aversions and boundaries.

    Lastly, we delve into the process of fulfilling your business vision and building a sustainable, nourishing enterprise. By taking small steps and testing your ideas, you can create a business that aligns with your strengths, goals, and passions. Tune in to this conversation and take charge of your entrepreneurial journey, finding the clarity and purpose you need to thrive.
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    29 分
  • 10. Embracing Change: Knowing When to Pivot and Create a Nourishing, Fulfilling Business

    10. Embracing Change: Knowing When to Pivot and Create a Nourishing, Fulfilling Business
    2023/04/27

    Are you feeling stuck, overwhelmed, or fatigued in your business and life? Maybe you’re experiencing a lack of growth or momentum and wondering if it’s time for a change. In this eye-opening episode, I share my insights on how to recognize when something needs to change, and how to create a truly sustainable and equitable business that brings you joy and fulfillment.

    Discover how to find balance and harmony between building and growing your business, and how the process can be both nourishing and enjoyable. Whether you’re a seasoned entrepreneur or just starting out, learn the signs that signal it may be time to pivot or make a change in your business. Plus, I reveal my thoughts on shifting our mindset around marketing and sales, and how truly knowing ourselves and what we enjoy can play a significant role in our success.

    Making a big shift in your business can be both exciting and daunting, but it’s crucial to listen to what’s truly right for you in this season of your life. In this episode, I discuss how to handle the grief of leaving something behind and how to transition into something new that feels true and nourishing. Tune in to gain valuable wisdom on how to seek out something truly phenomenal and embrace the fear and joy of the process.
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    23 分