『The Sass and SEO Podcast』のカバーアート

The Sass and SEO Podcast

The Sass and SEO Podcast

著者： Sophie Arambula Kessner
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 An edutainment podcast by Sophie Kessner covering topics from motherhood, entrepreneurship, DEI work, systems, automation, online business and a dash of trauma.© 2017-2025 Sass and SEO Inc マネジメント・リーダーシップ リーダーシップ 経済学
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  • How to Create A Signature Coaching Program That Sells – Free Template

    How to Create A Signature Coaching Program That Sells – Free Template
    2023/07/06

    This comprehensive guide will walk you through the step-by-step process of creating your coaching program and provide a coaching program template to help you grow your coaching business no matter what kind of coach you are.

    If you’ve never had a coaching business before and this is your first time creating a coaching program, this guide and coaching program template will help you to hit the ground running with your coaching services so you can start enrolling new clients today.

    What Kind of Coach Do You Want To Be?

    If you still need to get certified as a life coach, nutrition coach, or relationship coach, the first step before creating any business is deciding what kind of coach you want to be and the training you need to become a coach in your desired industry.

    We have a full blog post around profitable life coach niches in 2023 that you can read here to help you decide what kind of coach you want to be and how to pick the most profitable niche in 2023.

    What kind of coaching business do you want to create?

    This guide will walk you through the step-by-step process for creating your signature group coaching program that has the potential to serve as both a digital course or as a private 1-1 Coaching package depending on what your personal preference is.

    It’s important to emphasize that there is no right or wrong way to build your coaching business and the guidelines provided throughout this article are meant to be a general insight and outline for developing an online program but in no way is this the only way to build a successful signature coaching program.

    Why build a signature coaching program?

    Once you have developed your signature coaching program, it will serve as a powerful resource to build and grow your business especially if you want to take an online approach to coaching.

    How do I create my signature group coaching program?

    Creating a successful signature group coaching program is no small feat and is undoubtedly a process of trial and error so as we break down this process, be sure to approach each step as a scientist in your business and be willing to experiment.

    Get clarity on what your skillset is and the results you know how to get

    This step is often overlooked in creating a signature program but is essential for crafting an effective program and delivering an ethically sound service.

    If you’re starting from ground zero and have no training, certifications, or coaching experience, it’s time to take inventory of your qualifications and credentials to identify what new skills you need to develop and what experience you can already pull on to ensure you stay in your lane.

    Overcoming Imposter Syndrome and Put together an initial skills list

    The best way to beat imposter syndrome is to create something you’re both confident AND competent in.

    New coaches’ biggest mistake is jumping into something they haven’t mastered and trying to build a coaching business that hasn’t been optimized for client’s success.

    Let’s take inventory:

    • What are your core skills? What kind of personal growth have you had in your life?
    • What’s your personal story about who you are and why you are the way you are?
    • What do you believe you’re great at? or what have others shared that you are grea...
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    34 分
  • Trauma Coach Certification: Become Trauma Informed

    Trauma Coach Certification: Become Trauma Informed
    2023/06/15
    The Importance of Trauma informed Coaching

    Are you looking for a trauma coach certification or want to become a trauma informed coach? The most recent studies show that more than 5.2 million Americans are living with Post Traumatic Stress Disorder 70% of Americans suffer a traumatic event in their lifetime 27% percent of those with PTSD attempt suicide Trauma changes lives.

    Trauma has a significant impact on a survivor’s emotional and physical health. Many develop PTSD, which changes the way they relate to themselves and the world around them. Other survivors also battle depression, anxiety, and insomnia.

    You can read the full podcast transcript for this episode below:

    Full Episode TranscriptWell, welcome back to another episode of the Sophie Kessner podcast. So I want to have a fun conversation about trauma coaching, as we are exploring what trauma is, how it shows up for business owners, the impact of it for ourselves and in just life in general. Talk about how to find the right trauma coach for you and your needs and recommendations, along with looking for a trauma-informed coaching certification program finding what’s right for you. So there’s a full blog that goes along with this episode. You can find it on my website, sassandseo.com, for a slash podcast. It’ll be under finding a trauma coach or trauma-informed coaching certification program, so feel free to check that out. Okay, so let’s dive on in.
    The first thing that I want to talk about is how important understanding what trauma actually is, and what I mean when I say that is no matter what industry you’re in. If you are in the service-based industry, where you’re working with humans, you are going to be working with trauma. We all have it, we all experience it in our lives, and it doesn’t necessarily mean that it’s the end of the world, so bad, but what it does mean is we need to be cognizant and aware and informed about how to work with it when it does show up, instead of continuing to perpetuate potentially more harm. Now I bring up this conversation for a few reasons. One I think the trend of trauma work has really blown up over the last few years, for whatever reason, and a lot of folks are online talking about trauma work, talking about being trauma-informed, talking about the nervous system, and these have become somewhat buzzwords And, unfortunately, with any buzzy, viral topic, there’s a lot of misinformation that gets spread about what it is, what it looks like, what it means. So my goal with this episode is to really help you the listener, the client, the coach to understand what it means to be trauma-aware, trauma-informed, trauma-trained, how to look out and know when you are finding somebody who actually has the appropriate expertise in training, when to outsource out and where if you want to actually become trained and certified in these modalities, how to go about and do that, based off of the people that I personally trust and believe in and have worked with.
    So fun facts, fun statistics. The most recent studies show that more than 5.2 million Americans so we’re just talking about the US here live with PTSD. So this is a huge number. We’re talking about over 70% of Americans. Folks in the US have suffered at some point in their lives from some sort of traumatic event or experience, and out of that, 70% about 27% have either experienced PTSD or suicidal ideation, things of the sort, and it’s just to emphasize how much these types of things can change your life.
    Now, if you’re not familiar with the conversation of what trauma is, please go back to one of our previous episodes on understanding the trauma of business and how that shows up. A...
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    36 分
  • Transforming Emotional Challenges into Entrepreneurial Triumph

    Transforming Emotional Challenges into Entrepreneurial Triumph
    2023/06/08
    TranscriptWelcome back to another episode of the Sophie Kessner podcast. In today’s episode, we’re going to continue the conversation that we have started in regards to trauma and business. Now, as mentioned in episode 14, the conversation of trauma and business is a very nuanced and thorough conversation that needs to be had In previous episodes. If you haven’t listened, i would highly recommend going back and doing so, because we touched on some of the fundamental components of why trauma tends to be so much more prevalent in the entrepreneurial space, especially for folks who have an act for high achieving and high stress tolerance. So in this episode, i want to explore a little bit more of the counter side of that and how we begin to resource, work through and navigate the terrain that comes with being an online business owner just a business owner in general having increased visibility, a sense of increased folks who are looking at you, providing feedback, sharing opinions of you, especially in the online world and for folks who are online brand of personal brands, and how we actually move through this process of growing and creating a bigger brand, generating more revenue in a way that’s also sustainable and nourishing for all of us And when I say that, i mean the whole person that you are meaning that it’s not going to put you into a place where you are feeling like you are living in a constant space of hyper vigilance or urgency or tunnel vision, but rather you’re able to be present in your life, in your day to day, where you’re able to move through the process of the growth in a way that actually feels good and enlightening. And this is different than just the conversation of only do what feels good for you. I think that that can have some substance to it, but it feels like it’s also easy to misinterpret, because the reality is, business is not always things that we enjoy, and especially if you’re somebody who naturally wants to be more of a creative person, the creative side of your business might be thriving, but as soon as there becomes more management or more original components that need and require attention, the business can start to grow. So I want to start this episode with sharing a little bit of a personal story and why. This is a conversation I want to have, and part of that conversation I’ve talked about previously clients on social media here and there over the years.
    Another conversation or the story of navigating this interesting pattern of building something up really fast, getting it to a point where it’s really big and going and has a lot of momentum, and then burning it all down and getting bored with it and then starting over again. This is a very fun thing to do, especially if you are somebody who has a history of a very disorganized family upbringing or background, and for me that is very true. My family history and my lived experience through my youth would be very high on the base, scoring the adverse childhood experiences, and because of that I had a high risk tolerance. I have a high risk tolerance for dealing with change and adversity and loss of shifts. In fact, for my system, one of the biggest pieces that I’ve had to continue to work through is feeling safe in stability And I’ll say that a little slower, so that it’s clear To have stability, feel safe for me to be in for extended periods of time.
    Now, why is that? That’s because so much of my younger life was not stable. It was constantly changing, constantly shifting, constantly adapting, and that became a cadence that felt normal, and so the protective strategy or the coping mechanism that was developed was to always be prepared for change, to always be prepared for things to shift. And then how do you facilitate a sense of contr...
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    38 分
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