In this episode, I'm chatting with Jen Heuett, an AI Business and Systems Strategist based in Christchurch. Jen hit six figures in her first year running a social media management business, then walked away from it. What she saw behind the scenes of all those businesses was the reason she pivoted, and it's the reason she now teaches what she teaches.

I had to admit something to her on this one. Back when I was finding my feet with Social Smarty, Jen was one of the business owners I quietly stalked online. I thought she had it all figured out. Turns out she was burning out behind the scenes and about to make a pivot I didn't see coming.

We get into the moment eight months in when she realised her social media training wasn't sticking, and why that had almost nothing to do with the training itself. She shares what she keeps spotting when she audits small businesses, the kind of shame that surfaces when she does, and the gap between how US and Kiwi business owners approach support and investment.

Then we get into AI properly. Jen has strong views on how most business owners are using it (mostly in the wrong part of their business) and why their output keeps sounding like everyone else's. She talks about what "collapsing time" actually means in practice, the launch a client now plans in five minutes that used to take weeks, and the very first thing she'd do if she was starting with AI from scratch today.

If your business runs on memory, sticky notes and a lot of hope, this episode might change how you think about what AI can actually do for you.

You can find Jen here on Instagram: https://www.instagram.com/thesmallwinsco

And here on LinkedIn: https://www.linkedin.com/in/jmheuett/

Looking for advice to help you confidently show up on social media?Connect with Jodine:

• Instagram: www.instagram.com/socialsmarty.co
• Facebook: www.facebook.com/socialsmarty.co
• YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre
• Website: www.socialsmarty.co

In this episode, I'm chatting with Anna Catley, a strategy and brand marketer from Hawke's Bay who decided that sending out CVs wasn't going to cut it in today's job market. Instead, she turned her entire job search into a full-blown marketing campaign, complete with a bingo card, a 100-day LinkedIn challenge, and a cow onesie she wore to run 10 kilometres for charity.

Anna has racked up over a million views on TikTok, landed national television coverage, been featured in The Herald, and received a letter from the Prime Minister's office, all while still actively looking for work. It's one of the most creative and gutsy approaches to personal branding I've seen, and the way she talks about it is so practical and transferable.

Whether you're job hunting, building a personal brand, or just trying to get more visible online, this one is packed with things you'll want to act on.

Find Anna on LinkedIn here: https://www.linkedin.com/in/annacatley1

Looking for advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

In this episode, I'm chatting with Kayla Oughton, an AuDHD coach and the founder of Dopamine and Co. Kayla was diagnosed with ADHD at 35, later identified as autistic, and has spent the years since building one of the most genuinely engaged communities I've seen in this space.

She went from sitting stuck at around 230 followers for a full year to nearly 20,000, and the way she got there is not what you'd expect.

What I love about Kayla is that she didn't crack the code by following the rules. No content calendar. No Canva templates. No batching system. Just a really clear sense of who she is, what she wants to say, and the willingness to finally stop holding back.

We talk about the real cost of censoring yourself online, what happened when she went viral on TikTok for all the wrong reasons, and the surprisingly simple shift that unlocked everything.

If you've been stuck in the start-stop cycle with social media, or you've wondered whether your brain is just not built for this stuff, this episode is going to feel like a breath of fresh air.

You can find Kayla here:

• Website: https://dopamineandco.com/
• Instagram: https://www.instagram.com/adhdcoachkayla/
• TikTok: https://www.tiktok.com/@adhdcoachkayla
• LinkedIn: https://www.linkedin.com/in/kayla-oughton/

Looking for advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠