In this episode, I'm chatting with Anna Catley, a strategy and brand marketer from Hawke's Bay who decided that sending out CVs wasn't going to cut it in today's job market. Instead, she turned her entire job search into a full-blown marketing campaign, complete with a bingo card, a 100-day LinkedIn challenge, and a cow onesie she wore to run 10 kilometres for charity.

Anna has racked up over a million views on TikTok, landed national television coverage, been featured in The Herald, and received a letter from the Prime Minister's office, all while still actively looking for work. It's one of the most creative and gutsy approaches to personal branding I've seen, and the way she talks about it is so practical and transferable.

Whether you're job hunting, building a personal brand, or just trying to get more visible online, this one is packed with things you'll want to act on.

Find Anna on LinkedIn here: https://www.linkedin.com/in/annacatley1

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