In this episode, I'm chatting with Jen Heuett, an AI Business and Systems Strategist based in Christchurch. Jen hit six figures in her first year running a social media management business, then walked away from it. What she saw behind the scenes of all those businesses was the reason she pivoted, and it's the reason she now teaches what she teaches.

I had to admit something to her on this one. Back when I was finding my feet with Social Smarty, Jen was one of the business owners I quietly stalked online. I thought she had it all figured out. Turns out she was burning out behind the scenes and about to make a pivot I didn't see coming.

We get into the moment eight months in when she realised her social media training wasn't sticking, and why that had almost nothing to do with the training itself. She shares what she keeps spotting when she audits small businesses, the kind of shame that surfaces when she does, and the gap between how US and Kiwi business owners approach support and investment.

Then we get into AI properly. Jen has strong views on how most business owners are using it (mostly in the wrong part of their business) and why their output keeps sounding like everyone else's. She talks about what "collapsing time" actually means in practice, the launch a client now plans in five minutes that used to take weeks, and the very first thing she'd do if she was starting with AI from scratch today.

If your business runs on memory, sticky notes and a lot of hope, this episode might change how you think about what AI can actually do for you.

You can find Jen here on Instagram: https://www.instagram.com/thesmallwinsco

And here on LinkedIn: https://www.linkedin.com/in/jmheuett/

Looking for advice to help you confidently show up on social media?Connect with Jodine:

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