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  • What Growing From $1M to $24M Really Costs | ft. Daman Grewal | Ep. 521

    What Growing From $1M to $24M Really Costs | ft. Daman Grewal | Ep. 521
    2026/10/20

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Fast growth looks great from the outside. On the inside, it can nearly put you out of business. Matt Jones sits down with Daman Grewal from LogisticsSales.com, who helped take a trucking company from $1M to $24M in a couple of years, then watched safety violations, stretched teams and broken promises catch up with it. Daman started as a safety manager at 18, training drivers twice his age, and learned the hard way that growth only holds up when the systems underneath it do.

    Daman breaks down the three pillars that held the business together: honouring every commitment, even when a better-paying job comes along; making sure your people are paid fairly; and knowing your numbers. He explains how a strict disciplinary plan, onboarding that sets expectations from day one, and SOPs simple enough to actually get read kept the business on the road. Matt and Daman also dig into why the real game is won after the click, and why the quote you lost last month could still turn into your next job. If your business is growing faster than your systems, this one's for you.


    KEY CHAPTERS
    00:00 - Introduction
    00:45 - Meet Daman Grewal
    01:20 - The Accidental Entrepreneur
    04:04 - Why He Stopped Working for Others
    07:04 - Growing From $1M to $24M
    08:03 - Honour Every Commitment
    11:04 - Fair Pay and Knowing Your Numbers
    12:03 - Building the Team as You Scale
    15:03 - Growth Driven by Reputation
    16:52 - When the Promises Disappeared
    21:02 - Violations That Nearly Ended It
    24:04 - Setting a Disciplinary Plan
    27:02 - Training That Sets the Standard
    31:04 - Faster, Paid Onboarding
    33:00 - Continual Education and New Policies
    38:03 - Getting SOPs Actually Adopted
    42:01 - Keep Your SOPs Simple
    45:00 - The Tradie Is the Best Sales Rep
    49:02 - The Game Is Won After the Click
    54:02 - Why After-Service Matters
    57:04 - Lost the Quote? Follow Up Anyway
    1:00:04 - Stay Front of Mind, Not Pushy
    1:02:30 - Closing Remarks and Resources

    About the Guest: Daman Grewal
    Daman Grewal is the founder of LogisticsSales.com, a free education platform for people getting into business and sales, based in Vancouver, Canada. He started in transport and logistics as a safety manager at 18, then as COO helped grow a trucking company from $1M to $24M. He brings practical lessons on compliance, training, team culture and sales to any business trying to grow without losing control.

    Website: https://logisticssales.com
    LinkedIn: https://www.linkedin.com/company/logisticssales-com/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys #businesssystems #scaleup #businessgrowth #safetyculture #salesprocess #tradiebusiness

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    1 時間 6 分
  • Busy Is Not Safe: 8 Tests to Find Out How Exposed Your Trade Business Is | ft. Matt Jones | Ep. 520

    Busy Is Not Safe: 8 Tests to Find Out How Exposed Your Trade Business Is | ft. Matt Jones | Ep. 520
    2026/10/15

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Heaps of leads on Monday, panic by Wednesday. If that sounds like your week, Matt Jones from Tradie Web Guys says you don't have a mood problem, you have an exposure problem. When most of your work comes from one ad platform, one builder or one big client, you're renting your lead flow, and the rent goes up every year. Busy is not the same as safe.

    Matt walks through eight quick exposure tests you can score yourself on: paid ad dependency, demand diversification, relationship concentration, pipeline confidence, database follow-up, reputation, website authority and AI visibility. He shares the story of a Sydney plumber who lost two builders and most of his work in a single week, explains why two businesses can pay for the same click and only one wins the job, and makes the case that content is still king. If you want your actual score, take the free Liberator test and get your three priorities.

    🎥 Watch the full episode: https://youtu.be/eIPkCxpBDz0

    KEY CHAPTERS
    00:00 - Introduction
    00:23 - Busy Is Not the Same as Safe
    01:15 - Rented Leads vs Owned Leads
    02:50 - The Eight Exposure Tests
    03:02 - Paid Ads and Demand Diversification
    03:52 - The Plumber Who Lost 60% in a Week
    05:09 - Relationships, Pipeline and Your Database
    06:09 - Reputation and Website Authority
    08:47 - Are You Visible in AI Search?
    09:10 - What Your Liberator Score Shows
    10:03 - What Happens After the Click
    12:59 - How AI Picks Who to Recommend
    14:43 - Answer the Questions Customers Ask
    16:12 - Don't Tell Me, Show Me
    19:30 - Why Content Is Still King
    22:28 - Where to Start First
    24:37 - Create Your Own Economy
    25:26 - Why We Built Liberator
    27:10 - Closing Remarks and Resources

    About the Host: Matt Jones
    Matt Jones is the founder of Tradie Web Guys, a marketing agency built specifically for trade and home service businesses, and the host of The Site Shed podcast. His team runs millions of dollars in paid advertising for trade clients every year, and he works daily with tradies and contractors on building lead flow that doesn't depend on a single source.

    Take the free Liberator test: https://liber8r.tradiewebguys.com.au/
    LinkedIn: https://www.linkedin.com/in/iamthemattj/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys #leadgeneration #tradiemarketing #aivisibility #contentmarketing #tradiebusiness

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    29 分
  • Winning the Big Contract Isn't the Risk. Delivering It Is | ft. Rafael Diaz | Ep. 519

    Winning the Big Contract Isn't the Risk. Delivering It Is | ft. Rafael Diaz | Ep. 519
    2026/10/06
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytMost trade business owners talk themselves out of the bigger job before they even price it. The competitor looks too big, the paperwork looks too heavy, and staying at the size that feels safe starts to look like the smart call. Matt Jones sits down with Rafael Diaz from Diaz Group LLC in Chicago, who started out on his dad's landscape crews and has grown the business from residential patios to City of Chicago municipal contracts, a national subcontractor network and now maintenance contracts in Mexico. His view is blunt: the risk was never winning the contract. It's whether your systems and your leadership team can handle what comes after.Rafael walks through the four checks he runs before bidding on any contract (pricing, understanding the contract, capacity, and leadership readiness), how he breaks a won contract down into crews of vendor partners and keeps quality control across them, why "always hiring" is the only way to have people ready when the bid lands, and the four-step onboarding process every new hire goes through, from field worker to office lead. If you've been circling a tender that feels a size too big, this one will tell you whether it's a real capacity problem or just fear.🎥 Watch the full episode: https://youtu.be/RPY-nZLaY-UKEY CHAPTERS00:00 - Introduction01:09 - Meet Rafael Diaz02:00 - From Residential to Municipal Contracts04:06 - Going International Into Mexico06:16 - Everything Starts With a Vision08:49 - Community Service as a Growth Strategy12:03 - Owner Operator to Business Process Mentality16:05 - Getting Subcontractors to Follow Your Systems20:05 - Breaking a Contract Down Into Crews21:22 - Quality Control Across Subcontractor Crews24:48 - Taking the Model to Mexico31:27 - The Four-Step Onboarding Process34:08 - Field Training and Safety Standards37:17 - Four Checks Before Bidding on a Big Contract41:43 - Always Hiring: Building a Recruitment Pipeline43:12 - Is Your Leadership Team Ready?46:14 - Promoting From Within and Career Paths52:23 - Closing Remarks and ResourcesAbout the Guest: Rafael DiazRafael (Rafa) Diaz is the co-founder of Diaz Group LLC, a Chicago landscape maintenance, vegetation control and snow removal business he started with his brother Ruben in 2007 after growing up working on his father's crews. The business has moved from residential design-build to commercial work, City of Chicago municipal contracts, regional Midwest contracts and a national footprint delivered through subcontractor "vendor partners", and is now six months into its first contract in Mexico. Around the main business Rafael has built an ecosystem of support companies, including Master the How, a training and systems implementation business, and an equipment rental company that helps his subcontractors deliver to standard.Website: https://diazgroupllc.comLinkedIn: https://www.linkedin.com/in/rafael-diaz-840aba13/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt's LinkedIn: https://www.linkedin.com/in/iamthemattj/If you enjoyed this podcast, please take a moment to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys #commercialcontracts #tradiebusiness #businesssystems #leadership #subcontractors #scaleup Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    58 分
  • Decision Debt: The Hidden Cost Killing Your Trade Business | ft. Matt Jones | Ep. 518

    Decision Debt: The Hidden Cost Killing Your Trade Business | ft. Matt Jones | Ep. 518
    2026/09/29

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    The guest booked for this episode did not show up, so Matt Jones sits down solo to unpack something he sees inside trade businesses every single week: decisions that get stalled for months and quietly cost far more than getting them wrong ever would. He calls it decision debt, every decision you are carrying and not making is not a cost you have dodged, it is a cost you have deferred, and it comes back with interest.

    Matt walks through the five decisions he sees trade business owners stall on most (getting off the tools, putting on more crew, sacking the client who wrecks the week, committing to marketing, and confrontation) and the three-stage cost curve behind every one of them: the interest, the compounding, and the balloon payment where the decision eventually gets made for you, on someone else's terms. If you have been sitting on a call for six months telling yourself you need more information, this episode is built for you.

    🎥 Watch the full episode: https://youtu.be/AYMLRkhMdY4

    KEY CHAPTERS
    00:00 - Introduction
    00:30 - Why This Episode Almost Didn't Happen
    01:03 - The Five Decisions Costing You Money
    02:37 - What Decision Debt Really Costs You
    04:36 - Decision One: Getting Off the Tools
    06:33 - Decision Two: Putting On More Crew
    08:49 - The Real Cost of a Late Invoice
    10:36 - Decision Three: Sacking the Client Who Wrecks the Week
    12:01 - When to Trust Your Gut and Say No
    13:11 - Decision Four: Committing to Marketing
    15:50 - Why One Lead Source Will Burn You
    16:55 - Building a Marketing Ecosystem That Can't Fail
    17:58 - What's Actually Stopping the Decision
    18:51 - Identity: Who You Become at Work
    20:03 - Confrontation: Naming the Real Bottleneck
    21:14 - The Quality of Your Decisions Is Your Business
    21:39 - Closing Remarks and Resources

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    24 分
  • Stop Trying to Go Viral. Start Building Trust | ft. Dalton Fisher | Ep. 517

    Stop Trying to Go Viral. Start Building Trust | ft. Dalton Fisher | Ep. 517
    2026/09/22
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytMost tradies do not want to be on camera, and most of the ones who try give up when the first few videos get 200 views. That is the wrong scoreboard. Matt Jones sits down with Dalton Fisher from Fisher MultiMedia, a Phoenix video producer who spends 99% of his time getting camera-shy contractors to talk, to unpack why authority content keeps winning through every algorithm change, and why the plumbers, sparkies and builders who show up on video are so hard to compete with.Dalton and Matt cover the top five questions framework, why your first 30 videos will be bad and why that does not matter, the three second hook that decides whether anyone watches a short, and the gear you actually need (a phone, a lapel mic and a $35 ring light). They also get into which platforms convert, why content is a multiplier for your ads and sales funnel rather than a replacement for them, and why the business that stays human as AI slop floods every feed will be able to charge a premium. If you have been meaning to start filming for two years, this is the nudge.🎥 Watch the full episode: https://youtu.be/gpmZRqNCaW0KEY CHAPTERS00:00 - Introduction01:34 - Meet Dalton Fisher02:44 - Why Authority Content Always Wins05:48 - Faceless Corporations vs Local Trust08:15 - Educating Leads Who Are Not Ready Yet11:02 - What Happens After the Ad Click14:34 - Your Boring Jobs Are Interesting16:50 - Passing the Mum Test18:32 - You Do Not Need to Go Viral22:20 - Answer Your Top Five Questions23:59 - Your First 30 Videos Will Be Bad27:52 - Real Beats Polished29:23 - The Only Gear You Need32:18 - Structuring Videos and Hooks38:46 - Which Platforms Actually Convert45:38 - Content Is a Multiplier, Not the Engine49:51 - Why the Future Belongs to the Trades52:22 - AI Slop and the Human Company57:54 - Closing Remarks and ResourcesAbout the Guest: Dalton FisherDalton Fisher is the founder of Fisher MultiMedia, a Phoenix, Arizona video production company that makes content for home service companies and contractors. He shoots most of the videos himself, which means the bulk of his job is directing plumbers, landscapers and other service techs who would rather be anywhere else than in front of a camera. His approach is built around educational content that makes a trade business look real, local and worth trusting rather than chasing views for their own sake.Website: https://fishermultimedia.comLinkedIn: https://www.linkedin.com/in/dalton-fisher-90334224b/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt's LinkedIn: https://www.linkedin.com/in/iamthemattj/If you enjoyed this podcast, please take a moment to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys #videomarketing #contentcreation #tradiebusiness #socialmediamarketing #authoritycontent #tradiemarketing Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    1 時間 1 分
  • Can You Deliver What You Sold? | ft. Nathan Owen | Ep. 516

    Can You Deliver What You Sold? | ft. Nathan Owen | Ep. 516
    2026/09/15

    Can You Deliver What You Sold? | ft. Nathan Owen | Ep. 516

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Winning a building job creates a promise. The quote and contract matter, but so do the conversations, timeframes and expectations set before the client signs. Matt Jones sits down with Nathan Owen from Ground Floor Building Coach to unpack the costly gap between what a builder sells and what the team can actually deliver.

    Nathan shares practical ways to document pre-contract changes, separate them from post-contract variations, plan realistic labour and lead times, and keep clients and subcontractors informed when things shift. You’ll also hear why software cannot fix a broken process, how small schedule milestones expose problems earlier, and why the client’s experience is the real test of the promise you made.

    🎥 Watch the full episode: https://youtu.be/Tvoy8AH2wOg

    KEY CHAPTERS
    00:00 - Introduction
    02:06 - Meet Nathan Owen
    02:51 - The Sales-Delivery Disconnect
    04:16 - How Expectations Become Scope
    06:26 - Build a Variation Procedure
    11:00 - Pre-Contract Changes vs Variations
    13:09 - Document Every Agreement
    15:15 - Capture Every Client Conversation
    17:12 - Carry Changes Into Delivery
    18:43 - Build Systems Before Automation
    21:30 - Stop Repeating Mistakes
    22:14 - The Risk of Time Creep
    24:24 - Plan Labour and Lead Times
    26:43 - Communicate Delays Immediately
    31:54 - Build Time Buffers In
    33:15 - Manage Work Through Micro Goals
    36:10 - Keep Subcontractors Informed
    38:29 - Closing Remarks and Resources

    About the Guest: Nathan Owen
    Nathan Owen is the founder of Ground Floor Building Coach and has around 30 years of construction experience, including nearly 10 years running his own residential building business. He now coaches Australian builders to strengthen the systems, communication and commercial thinking behind the building work.

    Website: https://www.groundfloorbuildingcoach.com/
    LinkedIn: https://au.linkedin.com/in/nathan-owen-590453337

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys #builders #constructionmanagement #businesssystems #clientexperience #projectmanagement

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    39 分
  • Stop Cutting Headcount: Fix the Bottlenecks Draining Your Profit | ft. Nils Vesk | Ep. 515

    Stop Cutting Headcount: Fix the Bottlenecks Draining Your Profit | ft. Nils Vesk | Ep. 515
    2026/09/08

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    When margins tighten, cutting staff can feel like the fastest way to steady the business. But if your best people are sitting behind broken handovers, unclear scopes and clunky processes, reducing headcount does not fix the cause. It makes the same bottlenecks harder to carry. Matt Jones sits down with Nils Vesk from Ideas With Legs to unpack a more resourceful way to lower costs and protect profit without damaging your team or reputation.

    Nils explains how to run a friction hunt, diagnose behavioural, logistical and environmental causes, and turn the knowledge in your head into processes the whole team can improve. You will also hear his SCRAMBLE framework for generating practical alternatives, why substitution should come before elimination, and how to turn every mistake into a checklist, script, photo guide or training asset. If the business feels busy but the margin says otherwise, this conversation will help you find what is actually getting in the way.

    🎥 Watch the full episode: https://youtu.be/rzyCL6nOQo8

    KEY CHAPTERS
    00:00 - Introduction
    01:56 - Meet Nils Vesk
    03:23 - Finding Hidden Business Bottlenecks
    04:37 - Cutting Costs Without Cutting People
    07:03 - Create Your Own Economy
    11:05 - Focus on Higher-Margin Work
    14:52 - Substitute Before You Eliminate
    15:43 - Run a Team Friction Hunt
    26:01 - Becoming a Resourceful Tradie
    31:18 - Leverage What You Already Have
    36:18 - Solve Causes, Not Symptoms
    37:41 - Three Types of Root Cause
    41:48 - Shift Your Business Perspective
    43:32 - The SCRAMBLE Thinking Framework
    46:16 - Get Knowledge Out of Your Head
    48:12 - Document and Improve Processes
    57:12 - Turn Mistakes Into Assets
    01:02:07 - Closing Remarks and Resources

    About the Guest: Nils Vesk

    Nils Vesk is an innovation expert, author and the founder of Ideas With Legs. He helps organisations identify bottlenecks, improve processes and turn practical ideas into stronger commercial results. His work spans global brands and trade businesses, giving him a clear view of how resourcefulness can improve output while reducing unnecessary cost.

    Website: https://www.ideaswithlegs.com/

    LinkedIn: https://www.linkedin.com/in/nilsvesk/

    CONNECT WITH THE TRADIE WEB GUYS!

    Website: https://www.tradiewebguys.com.au/

    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1

    Facebook: https://www.facebook.com/TradieWebGuysOfficial

    Instagram: https://www.instagram.com/tradiewebguys/

    LinkedIn: https://au.linkedin.com/company/tradie-web-guys

    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    #podcast #thesiteshed #tradiewebguys #tradiebusiness #businesssystems #profitmargins #processimprovement #innovation #operational efficiency


    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    1 時間 1 分
  • Google Just Made Your Leads More Expensive (And Nobody Told You) | ft. Ethan Carter | Ep. 514

    Google Just Made Your Leads More Expensive (And Nobody Told You) | ft. Ethan Carter | Ep. 514
    2026/09/01

    🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt

    Google changed how target-based bidding behaves, and an account that looks completely normal could quietly produce fewer leads at a higher cost. Matt Jones sits down with Ethan Carter, Ads Specialist and Account Manager at Tradie Web Guys, to explain the August 17 change, why campaigns marked “Limited by budget” carry the most exposure, and how a gap between your target cost per lead and your actual result can now work against you.

    They break down a real $1,000-a-day plumbing account, the three checks to run inside Google Ads, and five possible responses, from resetting targets to changing bidding strategies or increasing budget. You will also learn why a cheap lead is meaningless without your close rate and job value, what to ask your agency, and why the worst response is leaving the account to drift.

    🎥 Watch the full episode: https://youtu.be/g43-VItf72Q

    KEY CHAPTERS
    00:00 - Introduction
    02:06 - Google Changed the Rules
    03:10 - Meet Ethan Carter
    03:49 - A Real Trade Business Example
    06:00 - The New Target CPA Behaviour
    07:53 - Which Campaigns Are Affected
    11:02 - The Limited by Budget Risk
    15:32 - A $1,000-a-Day Case Study
    17:10 - Monitor Before You React
    21:44 - Three Checks for Exposure
    27:21 - Option One: Reset the Target
    28:52 - Work Backwards From Job Value
    31:54 - Alternative Bidding Strategies
    35:27 - When More Budget Makes Sense
    36:27 - The Cost of Doing Nothing
    40:13 - What to Check This Week
    42:21 - What to Ask Your Agency
    43:31 - Know Your True Acquisition Cost
    46:25 - Closing Remarks and Resources

    About the Guest: Ethan Carter
    Ethan Carter is an Ads Specialist and Account Manager at Tradie Web Guys, where he manages paid advertising campaigns for trade and contractor businesses. He works directly with campaign data, bidding strategies and lead costs to help clients generate profitable opportunities rather than simply buying more traffic.

    Want help understanding what this change means for your campaigns?
    🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt

    #podcast #thesiteshed #tradiewebguys #googleads #leadgeneration #tradiebusiness #paidsearch #digitalmarketing

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