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  • 5 Common Marketing Mistakes Affecting Trades People and Home Service Businesses | ft. Vanessa McQuade | Ep.410a
    2024/05/14

    Improve your marketing strategies and achieve success with our exclusive tips, custom-made for trade businesses. Don't fall into the trap of making common marketing mistakes. This episode dives into effective lead generation strategies and crucial marketing tips to enhance your business's visibility and success. Discover how to steer clear of pitfalls and adopt proven marketing techniques that drive results. Don't forget to subscribe for more business marketing tips and strategies!

    #TradeBusinessMarketing #MarketingMistakes #HomeServiceMarketing #LeadGenerationStrategies #BusinessMarketingTips

    Watch the video version of this podcast at https://youtu.be/9UcLr7pSDwI

    Discussion Points:

    00:00 Episode highlight
    04:16 Clients seek lead generation for consistent quality leads.
    09:05 Budget optimisation and lead flow consistency. Period.
    11:04 Advanced tracking tools offer specific lead insights.
    15:41 Leading with purpose attracts like-minded clients.
    17:48 Differentiating and defining unique client experiences in business.
    21:32 Understanding client needs is crucial for successful marketing.
    24:27 Marketers integrate sales due to lead issues.
    27:30 Evaluate website content to target intended audience.
    30:42 Tool tracks leads and their sales performance.
    36:35 Focus on leading indicators for faster feedback. Integrate CRM for clear ROI transparency.
    38:58 Importance of industry benchmark for marketing success
    42:43 Encouragement to invest in a scalable marketing strategy.
    43:44 Resistance to change, but necessary for growth.

    Resources:

    Visit Intrigue Media’s website at https://intrigueme.ca/
    Get social with Intrigue Media at @imintriguemedia
    Stay in touch with Vanessa at vanessa@intrigueme.ca
    Download your own Marketing Partner Checklist at https://go.intrigueme.ca/l/700853/2024-04-12/9stvyf

    Have a conversation with us! Go to tradie.wiki/pod and book a call.


    Check this out:

    • Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod
    • Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

    Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.

    Thank you for tuning in!

    If you enjoyed this podcast and this series, please take 5 to leave us a review:

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    49 分
  • Positioning Your Trade-Business To Sell Profitably | ft. Matt Jones | Ep.409
    2024/05/07

    Maximise your business profitability and employee engagement with our expert strategies! Learn how to implement effective business systems for strategic growth and prepare an exit strategy that maximises your returns. Discover the secrets to enhancing your business's efficiency and engaging your employees to drive success. Repeat these keywords throughout the description to boost search visibility.

    Watch the video version of this podcast at https://youtu.be/gYBrz5KsUvg

    Discussion Points:

    00:00 Challenges in lead generation and business growth.
    04:36 Caution with referrals, focus on lead generations.
    08:03 Successful business acquisitions require strategic preparation.
    12:44 Construction industry experiencing contraction, focus on value.
    15:58 Clear KPIs, performance reviews, workflows, training videos.
    17:14 Focus on success habits for maximum profit.
    20:57 Institute offers business readiness program for exit planning.
    25:11 Discussing financial intelligence, terminology, and metric discrepancies.
    28:30 Developing apprentices into operations managers, increasing profitability.
    31:06 Seek knowledge and insight to succeed.

    Resources:

    • Cube Performance website - http://www.cubeperformance.com.au/
    • Get social with Cube Performance on Instagram at @cubeperformance1
    • Stay in touch with Matt Jones at matt@cubeperformance.com.au
    • Power Up your Tradie Business Book. Get a FREE copy here: https://cubeperformance.activehosted.com/f/3


    Have a conversation with us! Go to tradie.wiki/pod and book a call.


    Check this out:

    • Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod
    • Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

    Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.

    Thank you for tuning in!

    If you enjoyed this podcast and this series, please take 5 to leave us a review:

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    35 分
  • How to increase job close rate by over 20% | ft. Brigham Dickinson | Ep.408
    2024/05/01

    In this episode, we're joined by Brigham Dickinson from Power Selling Pros to discuss mastering contractor-customer relations. Discover key strategies for building trust and improving customer interactions. Learn how to create positive customer experiences that can lead to increased business. Tune in to uncover the secrets behind successful contractor-client relationships. Don't miss out—watch the full episode for more insights and practical advice!

    #ContractorCustomerRelations #BuildingClientTrust #CustomerServiceExcellence

    Watch the video version of this podcast at https://youtu.be/UmVMLr0K58Q

    Discussion Points:

    00:00 Impress to sell, be the only option.
    03:10 Digital agency solves lead generation and sales.
    07:16 Issue with call booking; need staff training.
    11:35 Mike Aguilera handed off CEO tag to Mike.
    13:58 Transition roles and prioritize call handling efficiently.
    16:48 Transition from warm leads to cold leads.
    21:35 Customer frustration stems from unmet emotional needs.
    25:49 Skipping steps and seeking deals is common.
    28:06 Client understanding time and cost relationship.
    31:39 Questions to ask for ensuring a good fit.
    35:16 Issue with site visits not leading to jobs.
    36:12 Focus on high probability sites for closure.
    41:11 Discussing business progression with coach before call.
    45:41 Goal is to run business without involvement.
    47:23 Build a top call handling team now.

    Resources:

    Visit the Power Selling Pro’s website at https://www.powersellingpros.com
    Stay social with Brigham on LinkedIn at Barry Gates or Brigham Dickinson (owners)
    Keep in touch with Brigham at Brigham@powersellingpros.com

    Have a conversation with us! Go to tradie.wiki/pod and book a call.


    Check this out:

    • Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod
    • Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

    Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.

    Thank you for tuning in!

    If you enjoyed this podcast and this series, please take 5 to leave us a review:

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    51 分
  • Sell Unafraid: Peel, Don't Pounce | ft. Tom Reber | Ep.407
    2024/04/23

    In this insightful episode, discover the key to successful contractor customer relations with tips and strategies to build and maintain lasting client relationships. Learn how to effectively communicate with customers, establish trust, and create a positive experience that leads to repeat business and referrals. From unexpected intentional touches (UITs) to unique sales processes, this episode is packed with practical advice to help contractors stand out and build strong connections with clients.

    #ContractorCustomerRelations #BuildClientTrust #CommunicationSkills

    Watch the video version of this podcast at https://youtu.be/LG947hW1nrU

    Discussion Points:

    00:00 Part 2: Building customer relationships and sales.
    03:29 Sales success lies in discipline and focus.
    07:14 Leads may not be ready to engage.
    10:52 Reality show pickup shoots require memorisation, annoys.
    13:15 Salesperson ignores coaching, leading to subpar venue.
    19:31 Set new standard, eliminate mediocrity, success inside-out.
    21:31 Maintain daily habits for agile goal setting.
    26:50 Wedding planner made assumptions, missed important details.
    28:32 Genuine curiosity leads to successful sales interactions.
    33:01 Sales processes should focus on empathy and communication.
    35:03 Unique differentiator: preplanning avoids common contracting issues.
    37:41 Acknowledgment of email, promotion of Tom's content.

    Resources:

    Sell Unafraid with Tom Reber here: https://thecontractorfight.com/sell-unafraid
    Visit The Contractor Fight website at www.thecontractorfight.com
    Get social on Instagram at @contractorfight
    Stay in touch with Tom here: tom@thecontractorfight.com

    Have a conversation with us! Go to tradie.wiki/pod and book a call.


    Check this out:

    • Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod
    • Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

    Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.

    Thank you for tuning in!

    If you enjoyed this podcast and this series, please take 5 to leave us a review:

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    41 分
  • Sell Unafraid: Success is an Inside-Out Game | ft. Tom Reber | Ep.406
    2024/04/16

    Discover the power of Trade Business Growth Strategies in our latest episode featuring Tom Reber from The Contractor Fight! Dive into expert insights on how to boost your contractor business through innovative growth techniques. Join Tom as he reveals the secrets behind efficient contractor marketing, increasing leads, and mastering sales strategies. Whether you’re just starting out or looking to scale up, these actionable tips from a seasoned professional will set you on the path to success. Don't miss out—tune in now and transform your trade business today!

    Watch the video version of this podcast at https://youtu.be/H9y7Mj5Dq4o

    Discussion Points:

    00:00 Long search, found purpose in The Contractor Fight.
    06:40 Overwhelmed by information, but learning to apply.
    13:09 Book "Sell Unafraid" emphasises discipline for sales success.
    18:40 1-on-1 coaching setup, misses client's priorities.
    23:42 Prioritise self-care and relationships for success.
    28:21 Daily decisions impact goals, prioritise control.
    36:12 Long-term projects require patience and nurturing.
    39:50 TV show pickup shoots used to annoy.
    45:50 Maximise control, win the morning, enhance sales.
    48:29 Set a new standard, success inside out.
    57:31 The importance of genuine curiosity in sales.
    01:02:54 Consulting on unique selling points and differentiation.

    Resources:

    • Sell Unafraid with Tom Reber here: https://thecontractorfight.com/sell-unafraid
    • Visit The Contractor Fight website at https://www.thecontractorfight.com
    • Get social on Instagram at @contractorfight
    • Stay in touch with Tom here: tom@thecontractorfight.com


    Have a conversation with us! Go to tradie.wiki/pod and book a call.


    Check this out:

    • Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod
    • Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

    Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.

    Thank you for tuning in!

    If you enjoyed this podcast and this series, please take 5 to leave us a review:

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    34 分
  • Navigating Employee Expenses With Confidence | ft. Daniel Simon | Ep.405
    2024/04/09

    Discover how to streamline your contracting business with Daniel Simon of Coast in this enlightening episode. Dive into the world of smart fleet management and innovative expense cards designed to optimise your operations, reduce costs, and enhance control over your fleet expenses. Learn how modern technology can transform your approach to managing field expenses, from fuel to supplies, with real-time insights and customisable controls. Whether you're a small contractor or manage a large fleet, this episode is packed with valuable tips for boosting efficiency and profitability.

    Watch the video version of this podcast at https://youtu.be/WFGuj0hqdpY

    Discussion Points:

    00:00 Outdated fleet cards hinder flexibility, data reliability.
    04:19 Identifying and preventing misuse of fleet cards.
    08:25 Fleet card with mobile authentication and alerts.
    12:48 Special fuel cards limited to specific locations.
    14:14 Precise credit card controls for business expenses.
    18:42 Coast offers 1% cashback on nonfuel.
    21:01 Partnership with Visa for global market expansion.
    25:22 Enormous potential for technology innovation in businesses.
    27:19 Encouraging listeners to visit coastpay.com, interactive dashboard.

    Resources:

    Visit Coast website at https://coastpay.com/
    Keep in touch with Daniel at daniel@coastpay.com

    Have a conversation with us! Go to tradie.wiki/pod and book a call.


    Check this out:

    • Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod
    • Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

    Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.

    Thank you for tuning in!

    If you enjoyed this podcast and this series, please take 5 to leave us a review:

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    31 分
  • Managing hazardous material on site | ft. Taryn Toic | Ep.404
    2024/04/03

    Dive deep into the critical aspects of on-site hazard management with Taryn Toic, an expert in handling hazardous materials. This episode covers everything from asbestos safety to silica and lead exposure control, offering tradies and contractors vital information to protect themselves and their team. Learn about the latest in safety protocols, the role of technology in enhancing workplace safety, and the importance of proper hazard management strategies. Essential viewing for anyone in the construction industry looking to improve their on-site safety practices.

    #OnSiteHazardManagement #AsbestosSafety #ConstructionSiteSafety


    Watch the video version of this podcast at https://youtu.be/v0rcPFTA1GM

    Discussion Points:

    00:00 Awareness of hazards in building construction important.
    06:17 Residential asbestos assessment now required in British Columbia.
    08:54 Importance of asbestos awareness in everyday trade.
    11:49 Employers and contractors need exposure control plan.
    16:27 Disturbance of asbestos and silica requires control. Hazards have long latency period.
    18:43 PPE is essential for worker safety.
    20:52 "Don't be jealous of the unbearable heat."

    Resources:

    Visit The Aura Health & Safety’s website at https://www.aurahealthsafety.com/
    Get social with Taryn at https://www.linkedin.com/company/aura-health-and-safety-corporation
    Stay in touch with Taryn through taryn.toic@aurahealthsafety.com

    Have a conversation with us! Go to tradie.wiki/pod and book a call.


    Check this out:

    • Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod
    • Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

    Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.

    Thank you for tuning in!

    If you enjoyed this podcast and this series, please take 5 to leave us a review:

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    24 分
  • How to win local council contracts | ft. Jason Cooney | Ep.403
    2024/03/26

    Unlock the secrets to winning local council contracts with Jason Cooney of The Tender Team in this insightful podcast episode. Learn from experts how to navigate the tender process, from writing winning bids to understanding council requirements and streamlining your business processes for success. Whether you're new to government contracts or looking to improve your strategy, this episode offers valuable insights and practical tips to help your contracting business thrive. Don't miss out on the opportunity to transform your approach and secure more council contracts.

    Watch the video version of this podcast at https://youtu.be/UrpKyeRQLyw

    Discussion Points:

    00:00 Tender terms require accepting, check insurance before committing.
    06:14 Maintenance personnel require 60-minute response time.
    06:44 Government contracts require insider knowledge for success.
    12:43 Request for safety, quality, and local support documents.
    14:08 Discussing technology trends and tender submission processes.
    17:22 Showcase past work to align with contract.
    20:09 Sign up with local councils for tenders.
    23:18 Traders dislike paperwork, but offer valuable information.
    28:22 Filter tenders, reach out to local authority.
    31:43 Debrief call reveals helpful bid information.
    32:24 Finding good tender writers is hit or miss.

    Resources:

    Visit The Tender Team’s website at https://www.thetenderteam.com.au
    Get social with Jason at https://au.linkedin.com/company/tsaksconsulting
    Stay in touch with Jason through info@thetenderteam.com.au
    Read our blog on this podcast here: https://www.thesiteshed.com/winning-strategies-council-contracts-tradies-jason-cooney/

    Have a conversation with us! Go to tradie.wiki/pod and book a call.


    Check this out:

    • Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod
    • Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net
    • Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

    Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.

    Thank you for tuning in!

    If you enjoyed this podcast and this series, please take 5 to leave us a review:

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    38 分