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  • Google Just Made Your Leads More Expensive (And Nobody Told You) | ft. Ethan Carter | Ep. 514

    Google Just Made Your Leads More Expensive (And Nobody Told You) | ft. Ethan Carter | Ep. 514
    2026/09/01

    🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt

    Google changed how target-based bidding behaves, and an account that looks completely normal could quietly produce fewer leads at a higher cost. Matt Jones sits down with Ethan Carter, Ads Specialist and Account Manager at Tradie Web Guys, to explain the August 17 change, why campaigns marked “Limited by budget” carry the most exposure, and how a gap between your target cost per lead and your actual result can now work against you.

    They break down a real $1,000-a-day plumbing account, the three checks to run inside Google Ads, and five possible responses, from resetting targets to changing bidding strategies or increasing budget. You will also learn why a cheap lead is meaningless without your close rate and job value, what to ask your agency, and why the worst response is leaving the account to drift.

    🎥 Watch the full episode: https://youtu.be/g43-VItf72Q

    KEY CHAPTERS
    00:00 - Introduction
    02:06 - Google Changed the Rules
    03:10 - Meet Ethan Carter
    03:49 - A Real Trade Business Example
    06:00 - The New Target CPA Behaviour
    07:53 - Which Campaigns Are Affected
    11:02 - The Limited by Budget Risk
    15:32 - A $1,000-a-Day Case Study
    17:10 - Monitor Before You React
    21:44 - Three Checks for Exposure
    27:21 - Option One: Reset the Target
    28:52 - Work Backwards From Job Value
    31:54 - Alternative Bidding Strategies
    35:27 - When More Budget Makes Sense
    36:27 - The Cost of Doing Nothing
    40:13 - What to Check This Week
    42:21 - What to Ask Your Agency
    43:31 - Know Your True Acquisition Cost
    46:25 - Closing Remarks and Resources

    About the Guest: Ethan Carter
    Ethan Carter is an Ads Specialist and Account Manager at Tradie Web Guys, where he manages paid advertising campaigns for trade and contractor businesses. He works directly with campaign data, bidding strategies and lead costs to help clients generate profitable opportunities rather than simply buying more traffic.

    Want help understanding what this change means for your campaigns?
    🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt

    #podcast #thesiteshed #tradiewebguys #googleads #leadgeneration #tradiebusiness #paidsearch #digitalmarketing

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    46 分
  • AI Can't Fix Your Fractured Business | ft. Matt Jones | Ep. 513

    AI Can't Fix Your Fractured Business | ft. Matt Jones | Ep. 513
    2026/08/30

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt


    Every tradie and contractor is being sold an AI robot to answer their phones right now, and most of them are about to waste their money. Matt Jones goes solo on this one to explain why the missed call was never the real problem. Leads do not die on the phone, they die in your inbox, and bolting AI onto a fractured system just helps you lose jobs faster.


    Matt covers where AI genuinely wins for trade businesses, speed to lead, after hours call capture and inward facing reminders that push humans to follow up, and where it consistently backfires, deep qualification, quoting and papering over a sales process that was never properly defined. He then maps the full lead management flow the agency runs with clients, capture, respond, pursue, qualify and nurture, including the Sydney solar business that went from 2% to 77% conversion once humans went back on the phones. If someone has told you AI is the answer, listen before you sign up to anything.


    🎥 Watch the full episode: https://youtu.be/EFsiq892xlE


    KEY CHAPTERS
    00:00 - Introduction
    01:40 - The AI Robot Pitch Every Tradie Hears
    02:32 - Leads Die in Your Inbox
    03:29 - Where AI Wins: Speed to Lead
    04:53 - After Hours Call Capture
    05:33 - Follow Ups and the Eighth Touch
    06:41 - Where AI Backfires: Deep Qualification
    08:25 - Quoting Chaos and Price Shock
    09:27 - Why a Broken Process Stays Broken
    11:03 - Solar Case Study: 2% to 77%
    13:07 - Mapping Your Critical Client Flow
    15:29 - Capture: Every Lead Into a CRM
    16:55 - Respond: The Five Minute Rule
    18:26 - Pursue: Twice a Day for Five Days
    22:00 - Qualify: The Discovery Call
    24:28 - Nurture: Useful, Relevant, Frequent
    27:03 - Get Your Impact Roadmap
    28:37 - Closing Remarks and Resources


    About the Host: Matt Jones


    Matt Jones is the founder of Tradie Web Guys and the host of The Site Shed. He works with tradies and contractors every day on the sales and marketing systems that turn leads into booked jobs. This episode is a straight read of what the agency sees working and failing across client accounts right now.

    Website: https://www.tradiewebguys.com.au/
    Impact Roadmap session: https://www.tradiewebguys.com.au/
    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/


    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/


    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed


    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed


    #podcast #thesiteshed #tradiewebguys #aiforbusiness #speedtolead #leadmanagement #salesprocess #tradiebusiness

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    30 分
  • You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512

    You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512
    2026/08/18

    You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    You can run a business on four hours sleep, servo food and caffeine for a while. Then your body sends the invoice. Matt Jones sits down with Dr. B. Stephen Sanders, founder of Whole Men's Health, a physician who hit the wall himself in his late 30s with brain fog, fatigue and low libido at the exact point his career and family life were going well. His conclusion after ten years in primary care and years running men's health clinics is blunt. Most blokes normalise exhaustion until their performance, their relationships or their health force the issue.

    Stephen breaks down the foundations that drive about 80 per cent of the result, which are sleep, nutrition and training, then covers what baseline blood work should actually include and how to read testosterone labs alongside symptoms instead of chasing a script. Matt and Stephen get into magnesium, vitamin D, zinc, omega 3s and creatine, why there is no one size fits all nutrition plan, the 3pm crash, peptides, and why trying to fix ten things at once collapses after 30 days. If you have been using your age as the excuse, this conversation takes it off you.

    🎥 Watch the full episode: https://youtu.be/6seUic6paUw

    KEY CHAPTERS
    00:00 - Introduction
    01:49 - Meet Dr. Stephen Sanders
    02:41 - The Wall He Hit in His Late 30s
    04:08 - Why the 40s Hit Different
    07:13 - Ageing Is Not an Excuse
    11:28 - Training at 40 Versus 20
    12:53 - The Foundations Are 80 Percent
    16:20 - Relationships and Mindset
    18:14 - Sleep, Training and Nutrition
    19:33 - There Is No One Size Fits All
    22:58 - Supplements Worth Taking
    27:07 - Get Baseline Blood Work
    30:11 - Testosterone, TRT and Symptoms
    31:43 - The 3pm Crash
    35:02 - You Are the CEO of Your Health
    36:21 - Habits Beat 30 Day Sprints
    43:16 - Health Scares and Second Chances
    46:14 - Phones, Kids and Presence
    49:21 - Closing Remarks and Resources

    About the Guest: Stephen Sanders
    Dr. B. Stephen Sanders is a board certified family medicine physician and the founder of Whole Men's Health, with clinics in Florida and Alabama plus nationwide telehealth. He spent his first ten years in traditional primary care before hitting his own wall in his late 30s, then rebuilt himself from the inside out. He now works with entrepreneurs, business owners and high performing men on energy, hormones, recovery and long term vitality. Husband and father of four.

    Website: https://www.wholemenshealth.com
    Work with Dr. Sanders: https://www.wholemenshealth.com/provider/b-stephen-sanders-md-mph
    LinkedIn: https://www.linkedin.com/in/stephensandersmd

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys #menshealth #burnout #tradiebusiness #testosterone #longevity

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    49 分
  • Your Customers Don't Want a Sales Pitch (Give Them a Diagnosis Instead) | ft. Chris Fresh | Ep. 511

    Your Customers Don't Want a Sales Pitch (Give Them a Diagnosis Instead) | ft. Chris Fresh | Ep. 511
    2026/08/11
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytMost plumbing businesses are losing jobs before the technician even picks up a wrench — because they're selling when they should be diagnosing. Matt Jones sits down with Chris Fresh from The Plumbing Sales Coach to break down why the traditional hard sell is costing trade businesses revenue, reputation, and repeat customers. Chris spent seven years inside a plumbing operation — first as a customer who hated the experience, then as the person who rebuilt it from the inside. Now he coaches hundreds of plumbing companies across the US, Canada, Australia, and the UK on a service-first approach that's turned $238 average tickets into $1,400-plus.This episode unpacks Chris's four-step diagnosing framework (symptom, cause, connections, and what else works just like it) and the three-option system that's pushing some of his clients past 96% close rates without a single pressure tactic. You'll hear why every call should trace from the fixture to the main, how to present repair-replace-upgrade options that let the customer decide, and why call-out fees become irrelevant when your conversion rate is high enough. If you've ever wondered how to increase your average ticket without feeling like a used car salesman, this one's worth your time.🎬 Watch the full episode on YouTube: https://youtu.be/-Yky8V4j4iwKEY CHAPTERS00:00 - Introduction01:54 - Meet Chris Fresh02:37 - Looking for Problems Is Your Obligation07:31 - Maximising Customer Lifetime Value09:23 - Unreasonable Hospitality in Plumbing12:22 - The Four-Step Diagnosing Framework14:25 - Natural Progression vs Checklists16:40 - Photo-Based Diagnosing Process19:16 - Increasing Average Ticket Size21:26 - Spend More to Win the Customer23:49 - The Seventy Thousand Dollar Lifetime Value25:24 - When Customer Retention Falls Away29:04 - Lessons from Car Dealerships34:18 - The Call-Out Fee Debate35:34 - Fixing Conversions With the Three-Option System41:31 - Memberships That Actually Work45:04 - Closing Remarks and ResourcesAbout the Guest: Chris FreshChris Fresh is the founder and CEO of The Plumbing Sales Coach, based in Indianapolis, Indiana. A former carpenter turned home service operator, he spent seven years running and rebuilding a plumbing business before launching a coaching programme that now works with hundreds of plumbing companies across the US, Canada, Australia, and the UK. His approach centres on diagnosing over selling and giving customers the information they need to make their own decisions.Website: https://www.theplumbingsalescoach.com/LinkedIn: https://www.linkedin.com/in/christopher-fresh-2a375076/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt's LinkedIn: https://www.linkedin.com/in/iamthemattj/If you enjoyed this podcast, please take a moment to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys #plumbingsales #salesprocess #customerexperience #tradesbusiness #serviceoversales #closingdeals Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    48 分
  • Your Business Will Never Outperform You | ft. Matt Jones | Ep. 510

    Your Business Will Never Outperform You | ft. Matt Jones | Ep. 510
    2026/08/04
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytMost trade business owners are running flat out, grinding through 12-hour days, and wondering why nothing ever seems to get easier. Matt Jones sits down with Matthew Jones from Cube Performance to unpack why no business will ever outperform the person running it. Drawing on 35 years in the business space — including running his own plumbing business and coaching thousands of trade business owners — Matthew lays out the real reason so many owners hit a ceiling: they've accidentally become the engine of their business instead of its architect.This episode breaks down the Personal Operating System — a structured approach to protecting the three things that matter most: energy, focus, and priorities. You'll hear practical takeaways like auditing your sleep for seven and a half hours a night, scheduling 30 minutes of movement daily, blocking deep work into your calendar three times a week, and identifying the one question your team keeps asking you (because that's where your biggest dependency sits). If you've ever told yourself you're "too busy" to work on the business, this conversation will challenge that — and give you a framework to change it.KEY CHAPTERS00:00 - Introduction03:15 - Meet Matt Jones: Cube Performance05:35 - Why Owners Neglect Themselves06:40 - Running A Business Is Brutal08:57 - The Personal Operating System09:54 - Why You Need To Step Away11:23 - More Hours Is Not The Answer19:10 - Energy, Focus And Priorities22:58 - Sleep As The Foundation29:28 - Food, Supplements And Balance34:44 - Movement As Non-Negotiable36:09 - Clear Start And Finish Times39:16 - Focus As Competitive Advantage41:38 - The Pomodoro Deep Work Hack48:08 - Finding Your Vital Few Priorities60:42 - Three Audits To Start Tomorrow65:33 - Cube Performance's Annual Conference67:06 - Closing Remarks and ResourcesAbout the Guest: Matthew JonesMatthew Jones is the founder of Cube Performance and the Institute of Trade Professionals, based in Australia. A former plumber turned business coach, he's spent over 20 years helping trade business owners shift from being enslaved by their business to building operations that run without them. His background includes working with Olympic athletes in sprint kayaking, and he brings that same performance-driven discipline to business coaching.Website: http://www.cubeperformance.com.au/ LinkedIn: https://www.linkedin.com/in/matthewjonesthecubeCatch Matt's previous appearances on The Site Shed: From A to B, Mastering Business Mindset, Pricing for Profit, Brand Planning, Managing Guilt and Planning a Profitable Business Exit.CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys #businesscoaching #personaloperatingsystem #tradiebusiness #highperformance #mindset #energymanagement Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    1 時間 5 分
  • How to Turn a Trade Business Into a Sellable Asset | ft. Shayne Connolly | Ep. 509

    How to Turn a Trade Business Into a Sellable Asset | ft. Shayne Connolly | Ep. 509
    2026/07/28

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    80% of businesses that go up for sale never actually sell. Shayne Connolly is one of the ones who did, and even he wasn't ready for what came after. He thought he'd be popping champagne. Instead, on the day the money hit the bank, he says he's never felt so deflated in his life.

    In this episode, Matt Jones sits down with Shayne Connolly, a returning guest who spent the last few years turning his trade business into something he could actually sell, then went through the process of doing exactly that. Shane walks through the mindset shift from "business owner" to "asset owner," why the emotional side of exiting gets ignored in favour of the mechanics, what he wishes he'd asked himself before signing anything, and why he's now building a platform to help other owners see the asset sitting in front of them before it's too late to plan for it.

    🎥 Watch the full episode: https://youtu.be/WGlussL7LIg

    KEY CHAPTERS

    00:00 - Introduction

    01:56 - Meet Shayne Connolly

    03:38 - Two Life-Changing Events at Once

    04:38 - The Emotional Side of Selling a Business

    06:43 - Knowing Your Exit Number

    07:55 - From Business Owner to Asset Owner

    09:48 - The Golden Handcuffs Problem

    12:00 - Why He'd Rather Build Than Run

    23:12 - The Conversation With His Wife

    25:16 - Selling to Someone He Already Trusted

    34:52 - Did He Even Need to Sell?

    37:47 - Why Brokers Were a Waste of Time

    45:11 - The First Chapter Is: Do You Really Want This?

    46:26 - Closing Remarks and Resources

    About the Guest: Shayne Connolly built his trade business into a genuine asset, one that could run without him, then sold it to a trusted team member rather than going through a broker. He's the author of Exit Plan and is now building OwnerHQ, a platform designed to help business owners understand the real value of what they've built and plan their exit long before they need one.

    Website: https://exitplan.au

    Software (in beta): https://ownerhq.biz

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/

    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial

    Instagram: https://www.instagram.com/tradiewebguys/

    LinkedIn: https://au.linkedin.com/company/tradie-web-guys

    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys #sellingbusiness #exitstrategy #businessvaluation #tradiebusiness #mindset

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    46 分
  • The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508

    The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508
    2026/07/21
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Being good at your trade is the price of entry now, not the point of difference. Every customer already assumes you can do the job, so it's the stuff underneath that decides whether they hire you, refer you, or quietly go looking elsewhere. Matt Jones sits down with Justin Herald, entrepreneur, speaker and the man behind Service Rebellion, to unpack the eight things every customer is silently weighing up every time they deal with a trade business, most of which have nothing to do with how good the work actually is. Justin built his first business on a $50 loan and $1.25 in the bank, grew it into a licensed brand sold in more than 180 companies worldwide, and has spent the years since studying why customers stay loyal to some businesses and quietly vanish from others. In this one you'll get the eight invisible evaluations customers make (importance, emotion, expectation, effort, certainty, understanding, personalisation and consistency), the phone call that cost four different trade businesses a job before they even picked up, and the emotional bank account concept that decides whether your business survives its next stuff-up. If a technically brilliant job still isn't winning you repeat customers, this is the missing piece. 🎥 Watch the full episode: https://youtu.be/nfpOojSuPf4 KEY CHAPTERS 00:00 - Introduction 02:02 - Meet Justin Herald 02:23 - The Eight Invisible Things 04:21 - Expectation, Effort And Certainty 07:52 - Personalisation And The Phone Test 10:05 - Consistency Across Your Team 11:58 - From $1.25 To A Global Brand 16:18 - Why Service Rebellion Exists 19:13 - Say Something, Even Nothing 23:37 - The Reason Behind The Form 29:16 - Hiring For Personality 31:34 - Paying For Referrals 34:02 - The Market You're Not Tapping 37:21 - Letterbox Drops And QR Codes 45:22 - Websites Are For Storytelling 48:46 - The Emotional Bank Account 54:18 - Service Rebellion, The Book 55:52 - Closing Remarks and Resources About the Guest: Justin Herald Justin Herald is an entrepreneur, speaker and the author of nine books, including his latest, Service Rebellion. He built his first business, the Attitude clothing brand, from a $50 loan into a licensed brand sold in every country through more than 180 companies, before selling it and moving into speaking and writing full time. He now speaks at more than 100 conferences a year and works with businesses, plenty of them trades, on the customer experience standards that keep clients loyal and referring. Website: www.ServiceRebellion.com Referral system mentioned in the episode: www.ReferUsNetwork.com LinkedIn: https://www.linkedin.com/in/justinherald/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #customerexperience #referralmarketing #customerservice #wordofmouth Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    54 分
  • The Hidden Cost of Getting Paid | ft. Jimmy Moore | Ep. 507

    The Hidden Cost of Getting Paid | ft. Jimmy Moore | Ep. 507
    2026/07/14
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Free payment processing scorecard & consult: https://flobizsolutions.com/Most tradies can tell you their hourly rate and their material margins off the top of their head. Ask what it actually costs them to take a card payment, and you get a shrug. That shrug is where the money leaks. Matt Jones sits down with Jimmy Moore from FLO Business Solutions to pull apart the machinery behind every transaction: where your fees really go, why the "3.4%" on your statement is often the least of your worries, and how proprietary software quietly inflates what you pay year after year. Jimmy has worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume, so he knows exactly where trade business owners bleed cash. You'll learn how to work out your true effective rate in under two minutes, the three compliant ways to pass fees on to customers without copping a fine, and why chargebacks and "friendly fraud" might be costing you 2 to 4% of revenue a year. If you take card payments, and you do, this one pays for itself. 🎥 Watch the full episode: https://youtu.be/m3SqkAHOzuk KEY CHAPTERS 00:00 - Introduction 02:04 - Meet Jimmy Moore 02:29 - The Payment Topic Nobody Covers 05:26 - Still Keying Cards By Hand 08:10 - Pay Links Speed Up Cash Flow 09:08 - Surcharge, Discount or Dual Price 11:54 - The Compliance Crackdown 14:21 - Three Hands In The Cookie Jar 16:05 - The Million Dollar Fee Bill 16:56 - Know Your Effective Rate 23:53 - Staying PCI Compliant 26:55 - Card Not Present Risk 33:47 - Breaking Free From Software Lock-In 37:13 - Start With Your Statements 40:54 - The Rewards Card Maths 43:46 - Chargebacks And Friendly Fraud 49:42 - Jimmy's Free Scorecard 51:24 - Closing Remarks and Resources About the Guest: Jimmy Moore Jimmy Moore is the driving force behind FLO Business Solutions in Columbia, South Carolina, where he helps field-service businesses get paid compliantly, at a fair cost, without the fee creep. Across his career he's worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume. He knows the payments world from the inside, which is exactly why he's good at spotting where trade business owners overpay. Website: https://flobizsolutions.com/ LinkedIn: https://www.linkedin.com/in/moorejimmy/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #paymentprocessing #cashflow #merchantfees #chargebacks #tradiebusiness Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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