Are your quotes accidentally pushing good clients away?

In this 477th episode of The Site Shed, Matt sits down with sales and leadership expert Drew Norton to break down the real reasons tradies lose work and how a few simple mindset and process shifts can help you win better clients without relying on low prices.

Drew gives useful tips for making the discovery process better, leading with confidence, making sure people understand their options, and building a sales system that really works.

If you want to charge what you're worth and stop clients from ghosting after the quote… this one’s for you.

🕒 Key Chapters
00:29 Drew Norton's background and expertise
01:22 Changing the perception of sales & leadership
02:31 The shift away from old-school, pushy selling
03:45 Why mindset drives sales success
06:43 The two real barriers to business growth
13:11 Why documenting processes is critical
14:36 How to communicate benefits, not features
24:50 “Sales Inception” (Drew’s 3-step framework)
28:54 The discovery phase: qualify before you quote
40:59 Defining customer avatars & speaking to pain points

🔧 What You’ll Learn

• Why tradies struggle with sales (and how to fix it)
• The mindset shift that makes quoting easier
• How to create a sales process you can train staff to follow
• Discovery questions that uncover what clients actually want
• How to avoid giving away free expertise
• Why you MUST stop talking in features and start talking in benefits
• How to confidently present options without sounding salesy

📲 Listen On The Go! https://tradie.wiki/listen

🎙 About Our Guest: Drew Norton
Founder of The Everyday Sales Leader, Drew helps business owners improve their sales confidence, leadership skills, and communication. His frameworks have helped tradies grow their revenue, raise prices, and build stronger teams in the tradie industry.

CONNECT WITH DREW NORTON

The Everyday Sales Leader

Website: https://theeverydaysalesleader.com/
Instagram: https://www.instagram.com/theeverydaysalesleader/
LinkedIn: https://www.linkedin.com/in/theeverydaysalesleader/
Quiz: The Everyday Sales Leader Quiz

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

👉 FREE tools, templates & resources for tradies: https://tradie.wiki/pod

In this 476th episode of The Site Shed, Matt Jones sits down with cybersecurity expert Ronnie Manning, Chief Brand Advocate at Yubico, to dive deep into best practices for protecting trade-based businesses and contractors like you in the digital age.

Discover the real risks of password reuse, why two-factor (2FA) and multi-factor authentication (MFA) are a MUST for your team, and how passkeys and physical security keys are shaping the future of online security.

Key Chapters:
00:00 – Teaser
01:20 – What Yubico does & why authentication keys matter
02:35 – How hackers get into business accounts through admin access
04:18 – MFA, 2FA and the evolution of authentication
05:36 – Passkeys explained: the strongest form of login security
06:03 – How physical YubiKeys work in real life
12:04 – The most common cyber breach scenarios for SMBs
17:43 – Why password managers are essential for every business
25:12 – MFA as the “seat belt” of cybersecurity
31:27 – New global data: Gen Z most likely to fall for phishing

You'll learn:
✔ Why using the same password for everything is dangerous, and what to do instead;
✔ How password managers can simplify your digital life while boosting security
✔ The evolution of authentication: From SMS codes to passkeys and physical security keys like Yubikey
✔ What “phishing-resistant authentication” actually means, and why it matters
✔ How to protect your business accounts from hackers, even in collaborative teams
✔ Browser and VPN tips to keep your data safe (especially when traveling or working remotely)
✔ Real-world stories, practical policies, and step-by-step strategies for small businesses

📲 Listen On The Go! https://tradie.wiki/listen

CONNECT WITH YUBICO

Website: https://www.yubico.com
YouTube: https://www.youtube.com/@UCqkvjt06Q4hejDEo5PZt6zg
Instagram: https://www.instagram.com/yubico/
LinkedIn: https://www.linkedin.com/company/yubico/
Facebook: https://www.facebook.com/Yubikey

CONNECT WITH RONNIE MANNING:
LinkedIn: https://www.linkedin.com/in/ronniemanning/
Instagram: https://www.instagram.com/ronniemanning/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod

CONNECT WITH LIZ CHISM
Website: https://www.lizchism.com
Instagram: https://www.instagram.com/liz_chism/
Linkedin: https://www.linkedin.com/in/liz-chism-coaching
E-book: https://lizchism.com/ebook

Want to streamline your operations, improve your marketing, or close more jobs?
Join Tradie Academy, our free community packed with templates, guides, and insights that actually help your business!
👉 Check it out: https://tradie.wiki/pod

In this 475th episode of The Site Shed, Liz Chism, a contractor-turned-award-winning brewer, rebuilt her business and life by systemising everything. After working 100-hour weeks, Liz transformed her brewery into a business that ran smoothly without her, even while she travelled overseas with her phone off.

Today, she assists other tradies in achieving the same goals: eliminating chaos, increasing profit, and creating a business that provides them with a sense of relief.

This episode offers a wealth of practical strategies for contractors who may be feeling overburdened, underpaid, or lacking a clear path to growth, so make sure to watch until the end!

Key Chapters:
00:00 Liz’s turning point and escaping 100-hour weeks
02:26 Growing up in construction and early lessons
05:29 How systems saved her business (and sanity)
10:05 The 80/20 rule tradies ignore
12:16 Why SEO is changing with LLMs
15:58 Content, trust, and lead conversion
19:07 The follow-up gap costing contractors thousands
21:26 The “Chaos Tax” and hidden profit leaks
23:55 Estimating mistakes and the real cost of inaccuracy
27:25 Why more leads aren’t always the answer
30:30 Wearing too many hats and valuing your time properly
32:39 Cadence, routines, and becoming a true CEO
41:44 Scheduling mistakes that blow out jobs
46:24 Incentivising your team for performance
50:16 Final advice for overwhelmed contractors

CONNECT WITH US!
https://www.thesiteshed.com
https://www.facebook.com/thesiteshed
https://www.instagram.com/thesiteshed/
https://www.linkedin.com/company/the-site-shed/

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed

#podcast #thesiteshed #tradiewebguys

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

Follow The Site Shed:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

If you enjoyed this podcast and this series, please take 5 to leave us a review:
⭐ https://lovethepodcast.com/TheSiteShed

Love the audio version of this podcast? Subscribe to the link below:
⭐ https://followthepodcast.com/TheSiteShed