🎙️ Episode Overview

In this episode, Nicole Culver takes you behind the scenes of The CEO Summit, an exclusive, two-and-a-half-day live event designed only for Elevate clients. This isn't just another event—it's a working event, where sales are made in real-time, leads are generated, and funnels are built right in the room alongside Nicole and her expert team.

From messaging and storytelling to sales mastery and high-converting content, every aspect of this event is designed to create massive transformation on the spot—so attendees walk away with real results instead of just notes.

🚀 What You’ll Learn in This Episode:

• Why The CEO Summit is different from any other event in the industry.
• The power of real-time implementation—get sales while you’re in the room.
• How Nicole’s team of advisors already knows each client’s biggest opportunities before they even walk in.
• Behind-the-scenes insights from Elevate’s expert team, including messaging, sales, leadership, and client success strategies.

🔥 Meet the Elevate Team & Their Expert-Led Sessions:
🔹 Katie Soy & Lindsay Murray – Messaging & Storytelling that Sells

• Learn how to craft and refine your brand’s most powerful stories to increase engagement and conversions.
• VIP day includes live coaching and real-time feedback on client messaging.

🔹 Kandis – Sales Mastery & Confident Selling

• How to sell with service and shift your mindset to attract clients rather than chase them.
• Mock sales call session with Candice & Dan—watch live role-playing to handle objections in real-time.

🔹 Jess – Client Success & Behind-the-Scenes Systems

• How Elevate delivers exceptional client success and retention (and how you can implement the same strategies).
• For the first time ever, Jess will be sharing the systems and frameworks that keep Elevate running at the highest level.

🔹 Katy & Nicole – Leadership & Scaling Breakout

• Step into CEO-level leadership and understand how to build a team that runs the business with you, not just for you.
• Get real-time feedback on structuring your team, scaling efficiently, and optimizing systems.

✨ BONUS: VIP Experience

• Exclusive VIP Dinner at one of Nicole’s favorite restaurants 🍕
• Special VIP Day designed for next-level scaling with hands-on workshopping and strategy deep dives.

🎟 How to Attend the CEO Summit

• This is an Elevate-only event—you must be a part of the program to join.
• Room blocks are maxed out, but a few tickets are still available!
• DM Nicole with the word “Elevate” to learn how to attend or apply here.

📌 Key Takeaways:
✅ Sales happen in the room—no waiting until you get home.
✅ Elevate’s team knows your business before you walk in—no wasted time.
✅ Every session is about implementation, action, and results.
✅ The community, collaboration, and real-time breakthroughs make this event unlike anything else in the industry.

🔥 If you're an Elevate client, tell us in the comments if you’re attending! And if you're ready to be in the room, DM Nicole “Elevate” to grab your spot before tickets close!

In this episode of The Shift Show, Nicole and Dan dive into The Demand Equation—the key to setting yourself apart in your niche and creating overwhelming demand for your offers.

They break down:

✅ Why demand is more important than lead generation alone
✅ The #1 mistake keeping experts stuck in low-level sales cycles
✅ How to position yourself as the ONLY choice for premium, rich niche clients
✅ The real reason most business owners struggle with sales (and how to fix it)
✅ The demand equation that ensures your audience sees you as the clear next step

Nicole and Dan share their own journey of refining their brand, messaging, and positioning—and how these changes helped them scale to seven figures with a smaller audience than most. They also explain why broad messaging leads to weak sales and how to shift to demand-driven messaging that pulls in the right buyers effortlessly.

🔹 Want to learn the Demand Equation and implement it in your business?

• Join the Demand Shift training for just $27 (limited-time price!)
• Apply for Elevate to get 1:1 support in building a demand machine
• Work with us for 30 days inside Undeniable Demand to create sales momentum

If you’re tired of inconsistent sales and want a repeatable system that brings in premium buyers, this episode is a must-listen! 🎧

📩 Have questions about Elevate? DM Nicole “Elevate” on Instagram or email hi@nicoleculver.co

What if success didn’t have to come at the cost of your peace? Nicole sits down with Andrea Crowder to explore the Pleasure Model—a framework for redefining business and life so you make money from a place of joy rather than stress. Andrea shares how she went from working tirelessly in network marketing to launching an aligned business that scaled effortlessly. They discuss the fear of letting go of pressure, how to rewire subconscious patterns around money, and why the key to sustainable success is prioritizing pleasure over hustle.

Enroll in The Pleasure Model Now

Chapters

Welcome to The Shift Show! In our first episode of 2025, we’re diving into the biggest challenge experts and service providers face right now: building a predictable, scalable lead system that brings in qualified leads daily—without overwhelming your schedule.

Nicole and Dan break down:
✔ The #1 mistake keeping you stuck in inconsistent sales cycles
✔ Why more leads don’t always mean more sales—and what actually moves the needle
✔ The difference between leads that convert and those that waste your time
✔ How to automate and scale your lead generation without adding extra hours to your day
✔ The trust-building offer strategy that generated six figures in three months

If you’ve ever felt like you’re constantly scrambling for your next client, testing new strategies without results, or attracting the wrong buyers, this episode is for you.

🔥 Ready to fix your lead system? Join Million Dollar Moves, our 14-day sprint designed to help you generate high-quality leads and close more sales—without the daily hustle.

💬 DM MDM to @NicoleCulver on Instagram or click the link in the show notes to learn more.

In this first episode of 2025, Nicole and Dan dive into one of the most sought-after goals for entrepreneurs: making sales in your sleep. They break down their proven system for creating consistent, predictable revenue using four essential funnels. Whether you're just starting to explore evergreen sales or looking to optimize your current approach, this episode is packed with actionable insights and inspiration to help you wake up to daily Stripe notifications.

What You’ll Learn in This Episode:

• Why speaking to your Rich Niche is the foundation of any successful funnel.
• How to create offers that consistently sell without requiring constant effort.
• The role of trust-building offers and how they drive qualified leads into your higher-ticket programs.
• A breakdown of the 4 Funnels that power Nicole and Dan’s Predictable Sales Model:
  1. Cash Conversations Funnel: Engage your audience, qualify leads, and sell with ease.
  2. Trust-Building Funnel: Use low-ticket offers to nurture buyers and guide them to your bigger programs.
  3. One-Hour Launch Funnel: Simplify launches into quick, impactful sessions to nurture and sell.
  4. Automated Evergreen Funnel: Scale your offers for consistent daily sales on autopilot.
• A surprising analogy about coffee beans that illustrates why solving the real problem leads to long-term sales success.

Why You’ll Love This Episode:
Nicole and Dan share personal stories, relatable analogies, and practical tips to help you transform your sales strategy in 2025. Whether you're tired of exhausting launches or struggling to attract buyers, this episode shows you how to build a system that works for you—even while you sleep.

Links & Resources Mentioned:

• Sales in Your Sleep Training: Get instant access to our in-depth training on creating your own predictable sales system. DM "Sleep" on Instagram or click here.
• Rich Niche Training: Learn how to identify and speak directly to your ideal buyers. DM "Rich Niche" or click here.
• Cash Conversations Program: Start engaging your audience and closing sales with this $27 program. Add the Rich Niche training for just $22 more. Learn more here.
• Elevate Program: Ready to grow your audience, increase sales, and scale with ease? Apply for Elevate here.

In this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole’s CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong.

They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a strong brand—spoiler alert: it’s not about colors and fonts, it’s about your messaging.

If you’re tired of inconsistent sales, want better quality leads, and are ready to attract clients who are already winning but want more, this episode is packed with actionable strategies and insights you can apply right now.

Nicole and Dan also share how their Elevate program is helping businesses scale with a predictable sales model, so you can sell more without burning yourself out.

Grab your notebook, get cozy, and let’s dig in!

00:00 – CEO Day Insights and 2025 Predictions

• Nicole shares her “CEO Day” mindset and what led to this conversation.
• The evolving landscape of lead generation and business strategies.

02:55 – The Shift From Free to Low Ticket Offers

• Why free lead magnets are losing effectiveness.
• The rise of low-ticket trust-building offers for better lead quality.
• Nicole shares a success story from Cash Conversations ($27 offer).

06:09 – Building Trust Through Specificity

• 2025 will be the “year of specificity” in solving micro problems.
• The importance of offering quick wins to build trust and credibility.
• How “Tiny Promise Timelines” drive fast results and trust.

09:00 – The Importance of Brand in 2025

• Why a strong brand is about effective messaging, not fancy websites.
• Balancing branding and selling: when to prioritize cash vs. brand-building.
• Creating a recognizable brand through repetition of core messaging.

12:04 – Understanding the Rich Niche

• What is the “rich niche”? Attracting those who are already succeeding but want more.
• Why focusing on the right audience matters for better results.
• Avoiding casual consumers who drain energy and undervalue your services.

17:59 – Navigating Low Ticket Offers and Quality Leads

• The line between being ready for a low-ticket offer or needing immediate cash flow.
• Why low-ticket offers attract high-quality leads who are ready to take action.

20:54 – The Elevate Program: Support for Growth in 2025

• Who Elevate is for: CEOs doing well with clients but struggling with marketing and scaling.
• The Elevate framework for building predictable sales and scaling sustainably.

• Predictable sales are essential for long-term business success.
• The shift from free to low-ticket offers builds trust and attracts higher-quality leads.
• Specificity in solving micro problems will set you apart in 2025.
• Branding is about effective messaging that engages your rich niche and builds trust.
• Rich niche clients (those succeeding but wanting more) are your best audience.
• Low-ticket offers serve as feeders into your high-value programs, improving lead quality.

• “2025 is going to be the year of specificity.”
• “If you’re not showing up for months, your people are going to wonder where you are.”
• “Trust-building offers give your audience a micro win and build real credibility.”
• “The best leads come from low-ticket offers, not free PDFs.”

If you’re ready to scale with predictable sales and build a business that grows sustainably, DM Nicole "Elevate" on Instagram (@nicoleculver) or email hi@nicoleculver.co to see if Elevate is the right fit for you.

In this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love.

They also take a moment to talk about their program, Elevate, which is designed to help entrepreneurs install a predictable sales model for sustainable and scalable growth.

What You’ll Learn in This Episode:

• The lessons and wins from 2024, including hitting consistent six-figure months for over two years.
• How Nicole and Dan balance business growth with personal freedom.
• The mindset shifts that transformed their approach to success and money.
• The importance of setting high standards and evolving as CEOs.
• Why balancing short-term revenue and long-term brand building is crucial for sustained growth.
• How they manage hard conversations as partners in life and business.
• The power of consistent action and finding your "minimum dose" for business success.

Work With Us:
Are you ready to elevate your business to new heights? Elevate is our signature 6-month program where we work with you to install a predictable sales model into your business. This isn’t just a mastermind—it’s a service where we help you build and optimize a system tailored to your business.

If you’re a business owner who’s doing well but knows there’s more potential to unlock, this program is for you. Stop relying on live launches or burning out chasing inconsistent revenue. Elevate will help you:

• Increase revenue predictably.
• Balance your time so you can scale without overworking.
• Create a sustainable, scalable business model that fits your dream life.

Apply for Elevate today: Click here to apply or DM Nicole on Instagram with the word "Elevate."

Connect With Nicole:

• Follow Nicole on Instagram: @nicoleculver
• Send your questions or feedback via DM!

P.S. Nicole’s favorite win this year? A client who said, “I’m genuinely happy.” Ready to create results like this in your business? Apply for Elevate today!

This is a new style of podcasting Dan + I are trying out to bring you some behind the scenes conversations. We're talking low ticket and how we added that in this year to bring in more revenue and more high ticket buyers.