When your launch flops and sales tank, it’s easy to think your business is doomed. But here’s the truth: you’re not fucked — you just need to change the way you’re selling.

In this episode, Nicole and Dan walk through real scenarios from CEOs who’ve gone from $50K launches to $0…and the exact steps to turn it around fast.

You’ll discover:

• Why more leads doesn’t equal more sales anymore

• The three adjustments that can rebuild revenue in 30 days

• How to shift your messaging to attract buyers who actually invest

• The mindset every CEO needs to sell daily with confidence

This is your wake-up call: stop wondering if you’re screwed, and start selling like the CEO you already are.

Apply for Elevate here.

Dm Nicole on Instagram

This episode is a behind-the-scenes reveal of what’s happening at KNOWN LIVE this October — and especially the never-before-shared details of our VIP Content Studio day.

Nicole sits down with Katie to hype up what’s in store:

• 🎯 How the main event (Oct 27–28) is designed to help you make sales in the room with strategies you can implement instantly

• 💡 The sessions with Dan, Nicole, Katie Soy, Lindsay Murray, Jess, and Savannah that will change how you sell, message, and lead your team in Q4

• ✨ The real magic of Day 3: the VIP Content Studio (Oct 29), where you’ll walk away with:

  • Professional brand photography and video assets

  • Live messaging + Instagram sales coaching

  • Style, color, hair, and makeup guidance customized to you

  • Energy upgrades to step fully into your “known” CEO era

Plus, we reveal the exclusive vendor partners, why this event is different from anything else, and the luxe surprises still under wraps.

📌 If you’re ready to uplevel your brand, walk away with assets you can use immediately, and make more sales before Q4 ends, you need to be in this room. DM Nicole the word KNOWN or email hi@nicoleculver.co to reserve your spot.

After a summer reset, we’re walking you through the precise moves we’re making to crush Q4: turning ads back on with elevated creative, moving our best offers to the front, selling to the same lead more often, and using a demand-driven ecosystem to catch every “coin” that falls out of a single funnel. We also break down the $30K/month plateau, why one funnel is no longer enough, how to humanize AI-assisted email, and the mindset shift of raising your standards so results match your identity.

• Why the $30K mark stalls so many CEOs -- and the exact fix

• Ecosystem vs single funnel: how to sell the same lead multiple ways

• The ad quality jump required now (and how we rebuilt our stack)

• How to move your most profitable offer to the front to accelerate sales

• Email that sells in 2025: humanizing AI and writing daily without burnout

• Standards > hustle: scaling by raising your bar, not your hours

• 00:00 Welcome back + why we paused the pod

• 01:45 We turned ads off to zero in August -- here’s why

• 03:30 Re-igniting ads in September and the “creator’s high”

• 06:45 Quality x quantity: why “good enough” is now expensive

• 10:40 Funnels vs ecosystems: catching every coin

• 13:15 The $30K plateau: the danger of “just do more”

• 16:40 Move your best offer to the front and sell sooner

• 19:45 Demand Diagnostics: the 3 patterns we keep seeing

• 21:50 Email in 2025: stop writing like it’s 2012

• 24:30 Humanizing AI: Nicole’s current process

• 27:20 Working less, making more -- identity and standards

• 33:00 Raise your standards, raise your sales

• 36:20 How to apply + get your Demand Diagnostic

• “One funnel isn’t enough anymore. Your ecosystem should catch every coin.”

• “Move your most profitable offer to the front so more people can say yes sooner.”

• “Quality and quantity are equally important now -- ‘good enough’ costs you.”

• “Email isn’t dead. Generic email is.”

• “The standard is the standard. Raise it and revenue follows.”

• Apply here

• Nicole on Instagram: @nicoleculver

Ready to build your demand-driven ecosystem and shift from weekly to daily sales? Apply now for a private Demand Diagnostic and 1:1 support. We’ll identify your biggest sales leak, map the fix, and outline action steps you can execute this week.

👉 Apply here: [nicoleculver.co/lvtd]
Prefer DMs? Message “DEMAND” to @nicoleculver on Instagram.