I sat down with my Online Business Manager, Nivek Harrison, for an honest and practical conversation about setting up the most effective relationship with an Online Business Manager (OBM), a role that becomes absolutely essential as your business scales to six, multi-six, or even seven figures. We talked about our own seven-year journey together - sharing the lessons we’ve learned, the mistakes we’ve made, and what we would do differently if we were starting our partnership today.

00:00 The importance of a strong integrator role
04:20 The importance of clear job descriptions
06:55 Hiring and collaboration insights
11:10 Onboarding new clients and communication
14:47 Discussing the importance of relationships
17:59 Personal growth over seven years
20:36 The importance of relationships

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I sat down in Melbourne with my longtime Online Business Manager and co-coach, Nivek Harrison, for an intimate, behind-the-scenes conversation that feels more like a candid dinner chat than a formal interview. Together, we revealed what really goes on inside my mastermind-first coaching business - from hilarious calendar overshares to the power of boundaries, trust, and direct communication.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

The traditional mastermind model is officially dead - and that’s actually great news for coaches, mentors, and consultants.

Outcome-driven masterminds are the ones that will succeed in 2026 and beyond, and they empower even those without big names or flashy networks to build profitable, impactful businesses that truly serve their clients and get results.

What You'll Learn:
00:00 The mastermind model explained
02:32 Is it a mastermind or group program?
04:54 Can a mastermind deliver better results than one-to-one coaching
06:35 How to scale your mastermind offer

The traditional mastermind model is dead, but the modern, curated, strategic mastermind is based on solving a problem for your clients. That's the model that I recommend for coaches and mentors - and the one that creates results in 2026.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I'm going to take you through exactly what I would do right now if I was scaling my mastermind from five to 50 people this year. I’m talking about the strategies and mindset to adopt if you want to bring more clients into your masterminds or group programs this year.

What You'll Learn:
00:00 Being a futurist in business
04:06 The sales system to scale your mastermind
06:27 Why live workshops work in 2026
07:01 Lead magnet & content strategy

Your next step is to create a workshop to sell your mastermind, and set your date in your calendar for next month because speed of implementation is key.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Are you secretly wondering if your mastermind business model is what's draining your energy - or if there's a smarter way to scale without burning out? I’m sharing what really causes exhaustion for coaches and consultants, and exactly how you can build a thriving mastermind business model that supports your biggest ambitions AND aligns with your personal life and goals.

What You'll Learn:
00:00 The real reason why you are exhausted delivering your mastermind
01:53 Too many calls? What to do instead
03:05 My 4-week mastermind cycle
09:30 High ticket does not mean always on
11:09 Boundaries, notifications and how we use Slack
13:18 Can your mastermind grow without you?

Take a look at what's feeling heavy, take a look at some of the reasons that I share in this episode, and consider where you can restructure your mastermind so that it’s way more congruent for you within your life, and also as an ongoing, sustainable, high-profit business model.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Thinking about transitioning your one-to-one coaching clients into a mastermind, but worried about losing them - or the depth of transformation you provide?

I’m sharing the exact process that’s allowed me to successfully move my clients into masterminds, without sacrificing results or relationships.

What You'll Learn:

00:00 Full with one-to-one clients? Start here
01:22 The video I sent to move 20 of my clients from 1:1 coaching to a mastermind model
02:17 The mindset shifts in transitioning to a mastermind model
04:29 The strategy of moving people into your mastermind
06:12 You lose clients if they think you’ve stopped caring

You don’t lose clients from evolving your offers. You lose them if they don’t feel cared for. When you center their desired outcomes, most clients will gladly evolve with you.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I’m diving into the real reasons so many masterminds never make it past their first year - and how you can avoid those pitfalls.

I share exactly why designing for scale doesn’t mean you have to offer less, care less, or lose those incredible client outcomes. What it does mean is being smart about containers, rhythms, and the way clients access support - so you don’t burn out, you don’t feel resentful, and you don’t have to break what you’ve built when it’s time to grow.

What You'll Learn:

00:00 The Reason So Many Masterminds Don’t Survive Year One

01:28 What Are You Scaling Towards?

03:40 Building For Scale

04:55 Starting Your First Mastermind? Start Here

I invite you to take a step back with me and think about the revenue and lifestyle you’re truly craving, then build from there so that hitting those goals isn’t just wishful thinking.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

In 2026 it’s essential that we focus on what AI can’t replicate - your lived experience, unique industry judgment, and personal brand.

The episode also features a special segment with Dr. Nici Sweaney, a global leader in ethical AI. Nici delivers a future-focused wake-up call and actionable recommendations, emphasising how coaches must relentlessly automate the mundane to free up creative energy, and adopt AI tools for faster, high-impact program delivery.

What You'll Learn:

00:00 How to AI-Proof Your Online Coaching Business & Mastermind

01:27 You’re Never Going to Out-Produce AI

03:03 Selling Masterminds & Coaching Offers From Lived Experience

04:09 Ethical AI with Dr Nici Sweaney

06:39 You Need to Be Adaptive and Innovative

07:40 Using AI to Help Deliver Your Products & Programs

08:38 Your Business is a Repeatable System

2026 and beyond belong to those who adapt, innovate, and lead with what only they can offer. And if you’re listening to this, I know that’s you!

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom