At the time of recording, I've reviewed 540 funnels this year — and across all of them, the same handful of mistakes keep showing up. Here are the three biggest patterns I see holding people back from a profitable funnel.

— Why your feelings about your funnel's performance can mislead you, and why you need to track data week-to-week instead of reacting to one bad week or one bad call
— Why cost per lead isn't the determinant of success — quality of lead is — and how Hormozi's "back-end economics beat front-end tactics" idea changes how you should think about ad spend
— Why most funnels are leaking in exactly one place, and the three reasons that leak is so hard to spot (optimising what's comfortable, not measuring stage by stage, and chasing new tactics instead of going deeper)
— What return on ad spend (ROAS) benchmark to aim for, and real examples from clients generating 10x–26x ROAS

Want to fill your mastermind before the end of the year? DM me "revenue" @elliehswift and I'll send you the link to join my free weekly training.

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

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1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
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