Ever wondered how a mastermind hot seat call actually runs behind the scenes? I'm taking you inside the exact process I use to keep 90%+ attendance on our group hot seat calls, from how I prepare to how I use the room.

— Why our hot seat calls are consistently people's favorite part of the mastermind
— The structure: two 90+ minute calls per month, with hot seat groups of 7–9 people (8 is my sweet spot)
— How I prepare before every call by reviewing client notes, so I'm not holding everyone in my head
— Why I don't try to be in "peak energy," and the 10-minute process I use to meet myself where I'm at
— How I open the call: grounding breaths and a question that sets the tone
— How I run each hot seat: asking "What is your ask?", coaching as a coach, mentor or consultant, then throwing to the room
— Why using your room is key in a mastermind, and how to do it

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://www.instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/ceomoves

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?
Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
Be Coached By Ellie to $500k+: The Scalable Freedom Mastermind - https://ellieswift.com/mastermind

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

I just tested an upgraded content framework with my mastermind clients for the last 30 days — the results have been incredible, including multiple mastermind signups attributed directly to organic content. Here's the exact four-part framework behind it.

— The real reason content isn't converting (hint: it's not your lighting, hook, or graphics — it's your thinking)
— Mirror content: how to make your ideal client feel instantly seen using specific language, not summarised vibes
— Map content: how a single polarising perspective-shift post generated 28,000 views and a mastermind sign-up for one client
— Mantle content: why authority isn't bragging, and how to weave your credibility into everything you post
— Move content: how to actually make the ask once you've built trust
— A real story from last week — how 1 email and total transparency turned into 5 sales calls and 4 new clients

LINKS
Free Guide: https://bit.ly/46jaUcd
The Mastermind Model: http://ellieswift.com/tmm2026
The Scalable Freedom Mastermind: https://ellieswift.com/sfm
Instagram: @elliehswift

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Heading into Q4? Here's the exact mindset hack I gave a client on a two-minute hot-seat call this week — the one that had her message me hours later saying she felt completely shifted and clear on her next level.

— Why it's so easy to get pulled off course by everyone else's marketing right when you need clarity most
— How to acclimatise to your Q4 revenue goal by getting specific and normalising the number (the neuroscience behind it)
— How to identify the person who's already achieved the goal you want, and what needs to shift to close the gap
— Why "be, do, have" — not the other way around — is the order that actually works
— A personal example from my own journey to conceive my daughter Sunny, using this same normalisation principle

LINKS:

FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom