Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities.

Local advertising can be a game changer for small businesses, and there are lots of opportunities out there! Don’t skip this episode and go be the BEST SOB you can be.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

02:10 Marketing HOT TAKE: Traditional Advertising is GOOD for Getting Local

09:08 Local Chamber of Commerce

13:15 Exploring Print and Local Media

14:36 Harnessing Facebook Groups for Local Engagement

16:49 The Role of Micro Influencers in Local Marketing

20:10 Sponsorships: Engaging with Local Communities

22:37 The Importance of Local SEO

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

SEO Changes in 2026: https://youtu.be/iPVlLja8b58

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT want you to worry about when it comes to generative AI search.

In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are debunking generative AI search marketing advice circulating the internet. The mentioned practices are being debunked directly by Google - so they definitely are not worth your time.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Welcome to the SOB Marketing

01:13 Understanding Google’s Generative AI Search

03:35 Myth Busting Marketing Shortcuts

08:42 Debunking AI Text File Myths

11:41 Content Structure and Readability

15:55 Creating Content for People, Not AI

18:21 The Importance of Authentic Backlinks

29:19 Focusing on Quality Over Structure

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Google Shares Generative AI Search Best Practices: https://youtu.be/C0hRuUuXEBk

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best practices when it comes to SEO and AI search.

This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are dissecting and discussing all of Google’s tips and suggestions for businesses who want to show up in their AI search.

NEXT WEEK we are discussing everything Google said NOT to take seriously when it comes to SEO and AI search, so make sure you are subscribed, following, etc so you don’t miss out on the rest of this conversation!

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

03:45 Google’s Best Practices for Generative AI Search

17:29 Creating Quality Content for SEO

31:24 Technical Requirements for AI SEO

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

SEO Changes in 2026: https://youtu.be/iPVlLja8b58

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

We’re going to court! Marketing court.

There’s an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time.

This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing our 3 step strategy for evaluating marketing advice and deciding if it’s worth your time. We’re talking evidence, credibility, and context.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

03:51 Marketing HOT TAKE: Marketing Advice - A Pig In Lipstick??

09:34 Putting Marketing Advice on Trial

25:08 Marketing Advice Trial Results

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner.

This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing Google’s conversational discovery and highlighted answers ads. We discuss what they are, how they work, and why these new Google ad options are a big deal for small businesses! We also discuss Google’s new “business agent for leads” option.

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

01:05 Google’s New AI Ad Opportunities

08:35 Conversational Discovery Ads

12:44 Highlighted Answers Ads

22:46 Business Agent For Leads

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips on how to get started on one for your small business.

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

01:27 Marketing HOT TAKE - If It Ain’t Broke - Maybe Fix It?

02:59 The Importance of Auditing Your Marketing Data

16:08 Analyzing Campaign Performance: What to Look For

30:24 Creating Action Plans for Improvement

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

How To Build A Marketing Budget: https://youtu.be/yvmE4e4FyRw

How To Create A Marketing Plan: https://youtu.be/4aZtxHBBBxE

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Google recently announced new updates to their review policy and small businesses NEED to hear about this.

Vivian and I are discussing what’s changed in the review policy, how Google is cracking down on rule breakers, AND what businesses can still do to collect reviews without getting any taken down by Google. (Which they have been doing!)

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

01:07 Introduction to Google Reviews Update

06:53 Understanding the New Policies

19:21 Review Gating Explained

29:16 Who Can Leave You a Review

30:43 Recap of Key Google Review Policy Changes

36:27 TLDL; What Small Businesses Need to Know about Google’s Review Policy Changes

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

We are channeling our inner Nosferatu...I mean Nostradamus and making some predictions about marketing trends and changes in the coming years.

Vivian and I discuss the changing AI sentiment, return to traditional marketing, live shopping, and more. Let us know in the comments if you agree/disagree with any of our takes!

Want to support this podcast? You can do so at www.buymeacoffee.com/sobmarketing OR by liking, subscribing, following, and leaving us a review!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Introduction to SOB Marketing

03:30 The Rise of Anti-AI Sentiment

10:50 Back to Basics in Marketing

14:07 Experiential Marketing

20:35 The Future of Live Shopping

25:09 Treatonomics: Small Luxuries in Marketing

30:43 The Changing Nature of Social Media

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

Support This Podcast: https://buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer **Facebook: https://www.facebook.com/theseasonedmarketer **Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com