Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities.

Local advertising can be a game changer for small businesses, and there are lots of opportunities out there! Don’t skip this episode and go be the BEST SOB you can be.

Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
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• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Introduction to SOB Marketing

02:10 Marketing HOT TAKE: Traditional Advertising is GOOD for Getting Local

09:08 Local Chamber of Commerce

13:15 Exploring Print and Local Media

14:36 Harnessing Facebook Groups for Local Engagement

16:49 The Role of Micro Influencers in Local Marketing

20:10 Sponsorships: Engaging with Local Communities

22:37 The Importance of Local SEO

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

SEO Changes in 2026: https://youtu.be/iPVlLja8b58

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

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Episode Transcripts: https://sobmarketing.com/blog

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