Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you with marketing decisions and strategies. That’s why this week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing questions you should be asking about your target audience to better understand them.

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Chapters:

0:00 Welcome to the SOB Marketing Podcast

02:21 You are not your target audience

04:01 Basic Demographics

10:29 Pain points & Lifestyle

23:37 What kind of spender are they?

30:07 What platforms are they on?

37:08 Where they go for advice and help

42:37 Who the gatekeeper is in a family

45:44 How informed are they about your industry?

53:04 Should you grow with your audience or stay focused on one stage?

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