Every healthy roofing business is built on a strong foundation. In this episode, Dave shares why the smartest contractors inspect their business just as carefully as they inspect every roof.

Is your roofing business healthy?

Most roofing contractors know exactly what's happening on every roof they're working on—but very few know the true health of the business they're building.

The biggest business problems usually don't happen overnight. Just like high blood pressure, they often develop quietly over time until they become expensive and difficult to fix.

In this solo episode, Dave Sullivan introduces a different way of looking at your business. Instead of chasing the latest marketing tactic or trying to "10X" your company, Dave explains why building a healthy business starts with understanding your financials, your systems, and your foundation.

• Why most contractors treat symptoms instead of the real problem
• The "Three-Legged Stool" framework: Sell Work • Do Work • Keep Score
• Why revenue alone doesn't tell you if your business is healthy
• The silent warning signs every roofing contractor should recognize
• Why diagnosis should always come before advice

Whether you're doing $500,000 or $10 million in annual sales, this episode will help you step back, evaluate your business differently, and focus on what really matters.

The Roofing Business Health Check™

A personalized one-on-one evaluation of your roofing business designed to help you identify strengths, uncover hidden profit leaks, and build a healthier, more profitable company.

Learn more or schedule a consultation:

https://theroofercoach.com

SMA Support

Need help answering phones, following up with leads, scheduling appointments, or handling administrative work?

SMA Support provides trained virtual team members who specialize in the roofing industry, helping contractors free up their time and focus on growing their business.

Learn more at:

https://theroofercoach.com/sma

ProLine

If you're serious about knowing the health of your business, you need accurate information.

ProLine helps roofing contractors manage sales, production, job costing, and financial reporting—all in one place—so you can make better business decisions with confidence.

Learn more at:

https://theroofercoach.com/proline

Use promo code:

DAVE50

🌐 Website

https://TheRooferCoach.com

🎙 Podcast

The Roofer Show

📅 Schedule a Strategy Call

https://davesullivan.as.me/free-strategy-call

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Most roofing contractors don’t have a lead problem—they have a sales-system problem.

In this episode, Dave Sullivan sits down with sales expert Ryan Groth to explain how roofing contractors can build a sales organization that converts leads consistently, even when the owner isn’t personally involved in every sale.

Hiring salespeople doesn’t automatically fix your sales problems. Without a defined process, training, accountability, and consistent follow-up, adding salespeople can create even more chaos.

Dave Sullivan and Ryan Groth break down what roofing contractors need to build a predictable sales organization. They discuss speed-to-lead, booking rates, consultative selling, sales meetings, coaching, and the key performance indicators every contractor should track.

Ryan explains why many salespeople rely on “quote and hope” instead of following a repeatable process. Dave shares how he managed his own sales organization, used reports to stay informed while away from the business, and held his team accountable without becoming involved in every sale.

The message is simple: before you spend more money generating leads, make sure you have a system that converts the leads you already have.

This conversation was originally published in October 2025. We’re bringing it back because contractors are paying more than ever for leads, making sales conversion and follow-up even more important today.

• Why more leads won’t fix a broken sales process
• How speed-to-lead affects your booking rate
• Why salespeople need a defined, repeatable process
• The difference between consultative selling and “quote and hope”
• How to set realistic individual and team sales goals
• Which sales KPIs every roofing contractor should track
• How to structure an effective weekly sales meeting
• Why ongoing coaching and role-playing matter
• When the owner should manage sales—and when to delegate it
• How better follow-up increases sales without lowering your price

Ready to Find Out Where Your Business Is Losing Money?

Schedule a free Roofing Business Review with Dave Sullivan. We’ll look at where your company is today, where you want it to go, and the problems that may be holding it back.

Book your free Roofing Business Review:

https://davesullivan.as.me/free-strategy-call

The Roofer Coach:

https://theroofercoach.com

Sales Transformation Group:

https://salestransformationgroup.com

ProLine CRM

Automate your follow-up, improve speed-to-lead, and close more of the opportunities you already have. Save 50% off your first month with promo code DAVE50.

https://theroofercoach.com/proline

SMA Support

Get roofing-trained support for lead intake, follow-up, scheduling, estimating assistance, customer communication, and the administrative work that keeps your business moving.

https://theroofercoach.com/sma

GUEST

Ryan Groth

Sales Transformation Group

https://salestransformationgroup.com

HOST

Dave Sullivan

The Roofer Coach

Dave helps roofing contractors grow more profitable businesses, build dependable systems, understand their numbers, and reclaim their time.

https://theroofercoach.com

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

How to build the right roofing business instead of chasing someone else's roadmap.

Every roofing owner wants to grow.

But before you spend another dollar on marketing, hire another salesperson, or invest in a new CRM, there's one question you need to answer.

What are you really trying to build?

In this solo episode, Dave Sullivan shares the exact process he uses before working with a new coaching client. Instead of jumping straight to marketing or sales, he starts by understanding the owner's goals, diagnosing the business, and identifying the real constraint that's holding the company back.

You'll learn why the problem you think you have is often just a symptom—and how defining the right destination leads to better decisions, better systems, and more profitable growth.

• Why the problem you call about is rarely the real problem
• Why every roofing business needs a different roadmap
• The first things Dave reviews before meeting a new client
• How your website and Google reviews reveal hidden opportunities
• Why "Sell Work • Do Work • Keep Score" is the foundation of every roofing business
• The numbers every owner should understand
• How to identify the biggest constraint in your business
• Why profit and freedom often matter more than growth

Download Dave's FREE One-Page Business Plan.

Before you worry about more leads, get clear on your destination, your ideal customer, and the business you're trying to build.

👉 https://theroofercoach.com/1-page-plan/

Need help building systems without adding more to your plate?

SMA Support provides trained virtual team members for roofing contractors, including inside sales, customer service, production support, bookkeeping, and administrative assistance.

Learn more.

Once you know where you're going, you need the systems to get there.

ProLine helps roofing contractors manage leads, estimates, follow-up, customer communication, production, and reporting—all in one place.

Check out ProLine.

🌐 https://theroofercoach.com

📅 Schedule a Roofing Business Review

https://davesullivan.as.me/consulting-call

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.