So much of success as an entrepreneur comes down to what you feed your mind. In this episode, I’m sharing 6 books that completely shifted how I think about business, money, and mindset, from when I was just starting out as a solo esthetician to now running a 7-figure brand.

Whether you’re in the beauty industry, an esthetician ready to go solo, or just starting your entrepreneurial journey, these reads will help you reprogram your mindset, master your habits, and start thinking like a true CEO.

Books Mentioned:

02:32 The Compound Effect – Darren Hardy

04:28 Rich Dad Poor Dad – Robert Kiyosaki

06:07 The Let Them Theory – Mel Robbins

07:41 Secrets of the Millionaire Mind – T. Harv Eker

11:00 $100M Offers – Alex Hormozi

11:48 $100M Leads – Alex Hormozi

📚 These books helped me build Rebel Wax into what it is today and I know they’ll help you too.

✨ If you loved this episode:

• Comment which book you’re starting with!

• Subscribe for weekly episodes on mindset, business, and scaling your beauty brand.

FREE WAXING 101 COURSEMaster Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!https://training.lashandwaxoc.com/101JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADEhttps://www.skool.com/rebel-wax-breegade/SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBELhttps://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags Wax Pads | SMAs | Rebel Wax | Hard Wax SuppliesGROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANShttps://lashandwaxoc.com/products/1-on-1-coaching-with-breeENTER TO WIN FREE WAXING PRODUCTSWe have new giveaways every month. Enter this Month’s by clicking the link below:https://lashandwaxoc.com/pages/giveawaysSTARTING YOUR WAX BUSINESS?Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.https://lashandwaxoc.com/pages/resourcesGLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAShttps://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15https://www.trulean.com/?a_aid=67253d04dfd4b CONNECT WITH ME:Instagram | https://www.instagram.com/breemesquit/LEARN MORE ABOUT OUR PRODUCTS:Instagram | https://www.instagram.com/lashandwaxoc/Tiktok | https://www.tiktok.com/@lashandwaxoc

In this episode, I’m breaking down the 6 basic KPIs (Key Performance Indicators) every esthetician should track, even if you’re brand new.

These are the exact numbers I teach my coaching clients to help them keep a pulse on their business and grow with confidence. When you track these consistently, you’ll know exactly what’s working, what’s not, and how to fix it fast.

What You’ll Learn:

✅ What KPIs are (and why they matter)

✅ The 6 beginner metrics every esthetician should track

✅ How to know if your business is healthy or headed for burnout

✅ Simple ways to measure progress without fancy software

✅ How to start taking control of your numbers this week

KPIs covered:

1️⃣ Service revenue

2️⃣ Retail revenue

3️⃣ Total clients

4️⃣ Client retention

5️⃣ Google reviews & ranking

6️⃣ Social media followers (Instagram + TikTok)

Start tracking these today and you’ll build the habits of a true CEO, even if you’re just starting out.

FREE WAXING 101 COURSEMaster Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!https://training.lashandwaxoc.com/101JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADEhttps://www.skool.com/rebel-wax-breegade/SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBELhttps://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags Wax Pads | SMAs | Rebel Wax | Hard Wax SuppliesGROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANShttps://lashandwaxoc.com/products/1-on-1-coaching-with-breeENTER TO WIN FREE WAXING PRODUCTSWe have new giveaways every month. Enter this Month’s by clicking the link below:https://lashandwaxoc.com/pages/giveawaysSTARTING YOUR WAX BUSINESS?Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.https://lashandwaxoc.com/pages/resourcesGLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAShttps://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15https://www.trulean.com/?a_aid=67253d04dfd4b CONNECT WITH ME:Instagram | https://www.instagram.com/breemesquit/LEARN MORE ABOUT OUR PRODUCTS:Instagram | https://www.instagram.com/lashandwaxoc/Tiktok | https://www.tiktok.com/@lashandwaxoc

Today I’m teaching you the exact ad formula I use to fill my wax studio, the same one I paid a $12,000 local coach to learn!

By the end of this video, you’ll know exactly how to film an ad that connects with your audience, builds trust, and converts nervous first-timers into loyal clients. Whether you’re a solo esthetician, salon owner, or beauty entrepreneur this strategy will help you grow fast without complicated funnels or ads that flop.

What You’ll Learn:

✅ The 6-step ad formula that converts

✅ How to use location-based hooks (like “Hey Bend, Oregon ladies!”)

✅ The biggest fears holding clients back from booking

✅ How to write your script using Hook → Pain → Solution → Authority → Proof → CTA

✅ Real examples you can film this week

🎥 Make sure to subscribe and I'll see ya next week!

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

SHOP REBEL WAX

https://lashandwaxoc.com/Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

GROW YOUR WAXING BUSINESS: 1-ON-1 MENTORSHIP FOR ESTHETICIANS

https://lashandwaxoc.com/products/1-on-1-coaching-with-bree