In this episode, I’m breaking down the 6 basic KPIs (Key Performance Indicators) every esthetician should track, even if you’re brand new.

These are the exact numbers I teach my coaching clients to help them keep a pulse on their business and grow with confidence. When you track these consistently, you’ll know exactly what’s working, what’s not, and how to fix it fast.

What You’ll Learn:

✅ What KPIs are (and why they matter)

✅ The 6 beginner metrics every esthetician should track

✅ How to know if your business is healthy or headed for burnout

✅ Simple ways to measure progress without fancy software

✅ How to start taking control of your numbers this week

KPIs covered:

1️⃣ Service revenue

2️⃣ Retail revenue

3️⃣ Total clients

4️⃣ Client retention

5️⃣ Google reviews & ranking

6️⃣ Social media followers (Instagram + TikTok)

Start tracking these today and you’ll build the habits of a true CEO, even if you’re just starting out.

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