It’s time for some real talk about email marketing platforms—because I’ve used a ton of them, and I have thoughts. In this episode, I’m spilling the tea on which ESPs (email service providers) I actually like, which ones are solid free options, and which ones I would 100% ghost if they were people.

I’m breaking down why Kit (formerly ConvertKit) is my ride or die, why MailerLite is a strong runner-up, and why MailChimp makes me want to scream. Plus: a few insights on ActiveCampaign, Drip, and what you really need to think about when choosing an ESP for your biz.

In this episode, I’m talking about:

• Why Kit continues to be my go-to, even after trying “bigger” platforms
• The free ESP I recommend to clients again and again
• When ActiveCampaign is worth the investment—and when it’s not
• Why MailChimp and Drip are on my personal “never again” list
• What to look for in an ESP that grows with your business (without making you rage quit)

Links & Mentions:

• Kit (ConvertKit)
• MailerLite
• ActiveCampaign

Need help choosing the right platform or making a switch?

Hit me up at patti@bizmagic.co—I’d love to help you figure out what works best for your biz (and yes, I can help with migrations too).

If this episode saved you from a MailChimp meltdown or helped you rethink your setup, share it with a fellow biz owner! And don’t forget to subscribe and leave a review—it really helps!

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