I know we’re all here to make money. (Yes, profit matters!) But today, I’m inviting you to think deeper about how your values show up—or don’t—in your business.

In this episode, I share how aligning with your values can transform not just what you offer, but how you show up, lead, and serve. These aren’t just lofty ideals; they’re the practical foundation for decisions, systems, client relationships, and your sanity.

Here’s what I dig into:

• Why values matter just as much as your revenue goals (if not more)
• How your values can shape your offers, pricing, and boundaries
• What it looks like when your backend systems reflect your ethics
• Real examples from my own business—yes, including letting go of clients who weren’t aligned
• Simple reflection questions to help clarify your own core values
• Why your values are a decision-making compass, especially in the messy moments

Your business can be values-aligned and profitable. Actually, I think it should be.

Learn more about BizMagic or the BizMagic Podcast.

Have you ever sent a client email at midnight and thought, “There has to be a better way”? (Spoiler alert: there is.)

In this episode, I’m joined by the fabulous Crystal Eva, a fractional COO and online business manager who’s all about streamlining systems and reclaiming time. We talk real talk about automation—what it is, what it isn’t, and how to get started without making your brain melt.

You’ll hear:

• Why automation is not about losing the personal touch (and how to keep your human vibes front and center)
• The signs that it's time to start automating
• Easy automations to start with—even if you're tech-shy
• How to use tools like Dubsado, Asana, Zapier, and Gmail to work smarter
• Why auditing your systems regularly actually saves you time (instead of adding to your to-do list)
• Crystal’s favorite trick for adding a personal, feel-good touch to automated workflows

Whether you’re drowning in client admin or just looking to clean up your biz backend, this episode will give you some quick wins and new ideas to test out in your biz.

About Crystal Eva:

Crystal Eva is a Fractional Chief Operating Officer and Online Business Manager who helps service-based business owners streamline operations, optimize systems, and scale their businesses with ease. With a passion for helping entrepreneurs reduce overwhelm, Crystal uses her expertise in project management and client relationship management to simplify processes and boost efficiency. She’s built a career centered around creating systems that allow businesses to grow sustainably while maintaining a healthy work-life balance. Crystal is also the creator of The Ops Room™, a community for business owners focused on optimizing systems and operations, and she’s passionate about helping women entrepreneurs reclaim their time and energy to focus on what truly matters. She believes in creating businesses that align with personal values, and she’s dedicated to helping others do the same.

Crystal’s Links:

Website Instagram

The Ops Room is a space dedicated to helping entrepreneurs streamline their operations, automate their workflows, and optimize their systems so they can scale with ease.

Inside The Ops Room™, we have a resource vault, monthly Q&A calls, a Slack community for support, and AI tools to help with business operations. It’s designed to give you the practical strategies and systems you need to run your business without the overwhelm!

Learn more about BizMagic or the BizMagic Podcast.

In this episode, we’re diving into one of my favorite topics: automation. But before you panic or picture some overly complicated tech setup, let’s get real—this is all about the simple stuff that makes a huge difference.

You don’t need a team, a 50-step workflow, or a tech degree. You just need to notice the places where you’re repeating yourself... and maybe stop doing that. 😉

In this episode, I share:

• What business automation actually means (no buzzwords, just clarity)
• Real-world examples of small automations that can save you hours
• Signs you’re ready to automate (hint: you’ve copy-pasted the same email 14 times)
• How to start small—even if you’re tech-averse
• The mindset blocks that keep us from automating (and how to move past them)

Even basic automations can free up mental space, help you show up more professionally, and give your clients a smoother experience.

Ready to stop doing the same task 800 times? Hit play. Try one small automation this week and tell me how it feels.

Learn more about BizMagic or the BizMagic Podcast.