Today, we dig into how to keep your business seen—even when you’re running on empty—thanks to the brilliant Marketing Minimum framework from Shari Balouchi. We cut through the shiny fluff and get down to bite-sized strategies that actually stick.

In this episode, you’ll learn:

• What a “Marketing Minimum” actually is—and why it means way more than skimping on visibility.
• How to pre-decide and OWN your lowest-effort marketing actions so you don’t freeze up when you’re burned out.
• Real-world examples from guest pitching to email follow-ups—even when life hits.
• The big myths around “consistency” and why showing up perfectly every day is bullshit.
• Tactics to ditch the “all-or-nothing” mindset.
• One simple question to ask yourself to kickstart your own marketing minimum in under 60 seconds.

If you’ve ever felt paralyzed by all the content ideas, schedules, or tech BS—and wondered why the hell can’t I just get visible?—this episode is your vibe. Grab your favorite drink, and let’s do this.

About Shari:

Shari Balouchi is a business coach, marketing strategist, and unapologetic whole ass human®.

She brings over a decade of professional marketing experience—leading strategy for universities, global nonprofits, and impact-driven brands—alongside six years of coaching entrepreneurs 1:1, from solo consultants to seven-figure CEOs. Shari blends deep expertise with lived experience to help people build businesses that actually work for their lives.

As a multiracial woman navigating chronic illness, her whole ass human approach is equal parts data, lived experience, and cultural nuance. She’s helped clients create consistent full-time income, scale without sacrificing their wellbeing, grow teams that feel supportive (not overwhelming), and build systems that align with how their brains operate.

She’s also the host of Success for Whole Ass Humans, a podcast that explores business growth through grounded analysis and real-world client case studies. Today, we’re diving into her signature framework, Find Your Marketing Minimum, so you can keep your business moving, even on your lowest-energy days. When she’s off the clock, you’ll find her sipping strong tea, nerding out on the human condition, or exploring Oregon’s natural beauty with her phone firmly on Do Not Disturb.

Links:

Website: https://www.sharibalouchi.com

Instagram: https://www.instagram.com/sharibalouchi

Subscribe to The Marketing Minimum, a free email series designed to help you simplify your strategy, build momentum in a way that works with your real-life capacity, and stop overextending yourself just to stay visible.

(Shari also offers a limited number of Find Your Marketing Minimum intensives each quarter if you want 1:1 support building a personalized strategy.)

Tune into her podcast Success for Whole Ass Humans where she shares a grounded approach to business growth—for entrepreneurs who want strategy that honors their values, lived experience, and real-life capacity.

Learn more about BizMagic or the BizMagic Podcast.

Today we’re talking about one of my favorite sanity-saving business moves: optimizing the tools you're already using.

This isn’t about adding more to your plate—it’s about doing more with less.

Inside this episode, I walk you through exactly how to clean up your tech stack and streamline the backend of your business without going down another software rabbit hole.

You’ll learn:

• Why quarterly tool audits can save you major time and money
• How to decide which tools to keep, consolidate, or ditch
• When it’s time to switch platforms—and when it’s not worth it
• My favorite ways to actually learn the tools you’re already paying for
• Why SOPs matter for scaling (and staying sane)

You don’t need more tech. You need smarter tech use. This episode is your permission slip to clean up your digital junk drawer and make your systems actually work for you.

Links:

SOP Template

Want help optimizing your tools? We’ve got you!

Learn more about BizMagic or the BizMagic Podcast.

Let’s talk about the three little letters that give a lot of business owners the ick: SEO.

This episode is NOT another jargon-packed, algorithm-fueled stress spiral. Instead, I sat down with Jodie Mitchell from Nowhere to No 1 to break SEO down in a way that actually makes sense and feels doable.

In this episode, we cover:

• What SEO really is (and how to stop making it scarier than it is)
• The three types of SEO—and why “on-page” is your BFF
• Why keywords are less mystical than you think
• Page titles, meta descriptions, and how to make them NOT suck
• Tools you can actually use (yes, they’re free!)
• Jodie’s exact monthly SEO workflow (it’s one hour a week and very doable)
• Why tricking Google with hidden text is very 2001—and please don’t do it
• How blogging and small tweaks help keep your site alive (without burning you out)

If SEO has felt like a confusing cloud of nonsense, this episode will bring the sunshine. You’ve got this. Let’s make Google your new low-key business partner.

About Jodie:

Jodie has spent the last eight years learning SEO and also learning how to explain it to business owners and stakeholders, as a part of her career both at an agency and in-house at one of the UK’s biggest brands.

Now, as a self-employed business owner, she’s putting all of her skills from her old life into action on her own website and helping other business owners demystify the world of SEO and realise that it’s not as scary as it seems. Jodie is a firm believer that anyone can do SEO—because if she can, with no qualifications and a lack of understanding of anything technical, anybody can.

That’s why she’s started teaching SEO to other small business owners and self-employed people. With a bit of time, effort and trial and error, they can get the same results for their business that Jodie has been getting other businesses during her 8-year SEO career.

Links & Resources:

instagram.com/nowheretono1

Super Quick and Easy SEO Tasks Guide: https://nowheretono1.co.uk/lazy-girls-guide-to-seo

Learn more about BizMagic or the BizMagic Podcast.