If you’ve ever had that “what if someone takes my business name?” feeling, this episode is for you. I sat down with trademark attorney Sarah Waldbuesser of Destination Legal to cut through the legal jargon and get real about protecting your brand. We talk about what a trademark is (and isn’t), how to know when it’s time to get one, and how to avoid common mistakes that could cost you big down the road.

You’ll hear:

• The difference between trademarks, copyrights, and patents (without the law school headache)
• The “gut punch” test for knowing when it’s time to trademark
• How to avoid building your brand on land you don’t own
• What the trademark process really looks like (cost, timeline, and what to expect)
• Why DIY-ing your trademark could be a risky move
• How trademarks become valuable business assets you can sell

This episode is all about giving you the knowledge to protect what you’ve worked so hard to build. And if you’ve ever Franken-Contracted your way through the legal stuff… you’re in good company, and it’s time we seek professional help!

About Sarah:

Sarah Waldbuesser, Esq., is a trademark attorney and owner of Destination Legal and TWIST Law. After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way. She is also an adventurer, traveler, and food and wine lover. When not at her computer, she loves hanging with her 2 little kiddos, having wine with friends, flying around the globe and connecting with other online business owners.

Sarah’s Links:

instagram.com/sarahwaldbuesser

destinationlegal.com

twistlaw.co

Learn more about BizMagic or the BizMagic Podcast.

If your CRM makes you want to throw your laptop out the window… it might be time to talk. In this episode, I’m breaking down the signs your tools have stopped working for you, why we drag our feet on switching, and how to make the leap without losing your sanity.

We’ll cover:

• Why outgrowing your tools is actually a sign of business success
• Common red flags it’s time to move on
• The sneaky ways we “make do” and why that’s not sustainable
• How to choose your next platform without drowning in options
• My step-by-step approach to a smooth, less-chaotic migration

Your tech stack should make your life easier, not harder. If yours is creating friction, this is your permission slip to upgrade.

Links:

Don’t want to do this alone? With BizMagic Tech Magic, we help you decide what platforms are still working for you, what platforms to switch to, and we can even handle the whole migration! Learn more here!

Learn more about BizMagic or the BizMagic Podcast.

We’ve all heard the rumors: “Facebook groups are dead.”

Spoiler—they’re not. They’ve just evolved.

In this episode, I’m talking with Michelle Vroom—business coach, community builder, and someone who’s been using her Facebook group to grow a multi-six-figure business for years (and isn’t planning to stop anytime soon).

We get into:

• Why small, specific groups are outperforming the big, noisy ones
• How buyer behavior is shifting in 2025—and what that means for your content
• What makes a group actually valuable (hint: it’s not engagement posts or promo threads)
• How to revive a quiet group without burning yourself out
• What most people get wrong when they try to start or grow a community

Michelle also shares the behind-the-scenes of her high-touch business model and how she uses Facebook groups to build trust without relying on flashy funnels.

Whether you’re just thinking about starting a group, or you’ve got one that feels like a ghost town, this conversation will help you figure out your next right move—without jumping on trends that don’t serve you.

About Michelle:

Michelle Vroom is a business coach with nearly 20 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps women service providers & coaches grow to 6-figures & beyond so they can become the provider for their families. With 3 boys at home, Michelle understands the challenges of limited resources & time, and shares her proven methods for visibility and relationship building that put you in control of getting clients.

Links:

Website

Facebook Group

Facebook

Instagram

Michelle’s team has put together a calendar with daily tips you can take in an hour or less to sign a new client in 30 days. Each action step only takes 60 min or less, so super easy to do.⁣⁣ ⁣⁣When you download the calendar, you’ll also get daily emails to guide you through the process and keep you on track:

https://michellevroom.com/30-days-to-new-clients

Learn more about BizMagic or the BizMagic Podcast.