As a salon owner or stylist, you’re constantly getting advice—what to post, how to price, what trends to follow. But here’s the truth: no one knows your business like you do.

In this episode, we’re bringing it back to your gut, your vision, and your voice. Whether you’re feeling overwhelmed by industry noise or second-guessing your choices, this is your reminder that you don’t need permission to run your business your way.

We'll talk about trusting yourself, filtering out the fluff, and building a salon that's aligned with your values—not someone else's playbook.

✨ Because when you trust yourself, your business becomes unstoppable!

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Thank you for helping us spread this message. This doesn’t happen without you!

Please share this episode with someone you know. If you share this on social media, be sure to tag @therealbeautyindustry, so we can reshare your story. If you have an ideas, questions or great guests you would like me to interview, please email Ashley@fuserepublic.com. You will be acknowledged in our content.

Follow for new episodes.

Leave a Review to let us know how we're doing.

Follow on all social media platforms:

@therealbeautyindustry

@fuserepublic

@ashleytoliverwilliams

Salon: @fringesalonhouston

LINKS:

My Favorite Books

⁠Team Activity Tools

Save on Foil & Gloves⁠ - ($7.99 gloves + 10.50 pop-foil)

Salon Business Education | Salon Owner Education | Salon Business Coach | Salon Industry Podcast

What if the size of your market wasn’t the thing holding you back?

In this episode, we sit down with Crystal Ferry, a powerhouse entrepreneur who’s redefining what success looks like—no matter where you are or how big your audience is. From small towns to creating a culture that keeps people coming back, Crystal shares how she built a thriving business by focusing on connection, consistency, and courage over clout.

Whether you're just starting out or feeling stuck in a “small” space, or just starting out with limited reach, this conversation will remind you: success isn’t about size—it’s about showing up with intention.

🌟 Success isn’t somewhere else. It’s already here—if you're ready to claim it.

_________________________________________________

Thank you for helping us spread this message. This doesn’t happen without you!

Please share this episode with someone you know. If you share this on social media, be sure to tag @therealbeautyindustry, so we can reshare your story. If you have an ideas, questions or great guests you would like me to interview, please email Ashley@fuserepublic.com. You will be acknowledged in our content.

Follow for new episodes.

Leave a Review to let us know how we're doing.

Follow on all social media platforms:

@therealbeautyindustry

@fuserepublic

@ashleytoliverwilliams

Salon: @fringesalonhouston

LINKS:

My Favorite Books

⁠Team Activity Tools

Save on Foil & Gloves⁠ - ($7.99 gloves + 10.50 pop-foil)

Salon Business Education | Salon Owner Education | Salon Business Coach | Salon Industry Podcast

Have you ever said yes to something—not because you truly wanted to—but because you were hoping to earn someone else's approval?

In today’s episode, we’re getting honest about the quiet pressure to seek validation from others—and how often we say yes at the cost of our own peace. We’ll talk about what it really means to live from a place of authenticity, and how to start honoring yourself even when it feels uncomfortable.✨ This one’s for you if you’ve ever asked:
“Am I doing this for me… or for them?”

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Thank you for helping us spread this message. This doesn’t happen without you!

Please share this episode with someone you know. If you share this on social media, be sure to tag @therealbeautyindustry, so we can reshare your story. If you have an ideas, questions or great guests you would like me to interview, please email Ashley@fuserepublic.com. You will be acknowledged in our content.

Follow for new episodes.

Leave a Review to let us know how we're doing.

Follow on all social media platforms:

@therealbeautyindustry

@fuserepublic

@ashleytoliverwilliams

Salon: @fringesalonhouston

LINKS:

My Favorite Books

⁠Team Activity Tools

Save on Foil & Gloves⁠ - ($7.99 gloves + 10.50 pop-foil)

Salon Business Education | Salon Owner Education | Salon Business Coach | Salon Industry Podcast

🎙️ Welcome to The Real Beauty Industry — the podcast for salon owners, stylists, and beauty professionals who want to grow without the grind.

In each episode, we cut through the noise and bring you honest conversations, proven strategies, and untold stories from real salon leaders, educators, and industry changemakers.

💡 If you’re a salon owner looking to increase revenue, improve team performance, and simplify your business — you’re in the right place.

👉 Know someone who’d love this episode? Send it their way — or share on social and tag us so we can feature you!

📩 Got an idea, question, or guest you’d love to hear? Email: ashley@fuserepublic.com

🔁 Follow & Subscribe for new weekly episodes

⭐️ Leave a review to help other salon pros find us

⸻

🎧 Follow Our Channels:

Instagram: @therealbeautyindustry

Business: @fuserepublic

Host: @ashleytoliverwilliams

Salon: @fringesalonhouston

💸 Save on salon essentials: Save on Foil & Gloves

To get an idea of how big your salon could be and have more insight into your business, click below.

👉 FREE TOOL FOR SALON OWNERS

Thank you for helping us spread this message. This doesn’t happen without you!

Please share this episode with someone you know. If you share this on social media, be sure to tag @therealbeautyindustry, so we can reshare your story.

If you have an ideas, questions or great guests you would like me to interview, please email Ashley@fuserepublic.com. You will be acknowledged in our content.

Follow for new episodes.

Leave a Review to let us know how we're doing.

Follow:

@therealbeautyindustry

@fuserepublic

@ashleytoliverwilliams

Salon: @fringesalonhouston

⁠Save on Foil & Gloves⁠

Salon Business Education | Salon Owner Education | Salon Business Coach | Salon Industry Podcast

If you’ve ever found yourself frustrated by recurring challenges in leading teams or training creatives, this conversation is for you. Join me as I sit down with Paula Henson; a seasoned hairstylist, former salon owner, and founder of The Salon Library-to explore how embracing reality, not resistance, can transform your leadership and business.

Paula brings over two decades of industry wisdom to the table, sharing candid insights on:

• ​Redefining expectations around employee retention and building adaptable systems.
• ​Streamlining training with practical, scalable strategies (hint: start with one page).
• ​Recognizing how self-awareness shapes team culture—and why humility is your secret weapon.
• ​Navigating industry shifts without losing sight of what truly matters: people.

Whether you’re a salon owner, stylist, or leader in any creative field, Paula’s stories will leave you nodding, laughing, and rethinking how you approach growth.

This isn’t just about solving problems; it’s about building resilience, trust, and a business that thrives with change, not against it.

Tune in for a refreshing blend of honesty, humor, and actionable steps to lead with clarity and confidence. You’ll walk away inspired to quit being surprised—and start being prepared.

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📩 Want More?

Email ⁠⁠⁠⁠⁠ashley@fuserepublic.com⁠⁠⁠⁠⁠ with:

• ​ Guest recommendations
• ​ Your leadership questions
• ​ Episode ideas(You might get featured!)

Keep the Conversation Going:​ Share this episode & tag @therealbeautyindustry2. Follow for new episodes every Monday. Leave a review - your feedback fuels our content

🔗 Resources & Connections:

@fuserepublic | @ashleytoliverwilliams

salon: @fringesalonhouston

LINKS:

⁠⁠⁠⁠⁠⁠My Favorite Books⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Team Activity Tools⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Save on Foil & Gloves⁠⁠⁠⁠⁠⁠⁠ - ($7.99 gloves + 10.50 pop-foil)

Salon Business Education | Salon Owner Education | Salon Business Coach | Salon Industry Podcast

When a dress code debate in my salon turned into a communication disaster, I learned hard lessons I wish I’d known sooner. In this episode, I’m breaking down exactly how missed Slack messages, excluded voices, and rushed decisions nearly tanked our team’s trust—and how we fixed it.

You’ll get my no-BS take on why “over-communicating” saves relationships, how to balance collaboration with leadership, and the tiny oversight that left a new hire feeling blindsided (ouch). Spoiler: It’s not about rules—it’s about building a culture where clarity and respect trump chaos.

If you’re tired of mixed messages or want your team to actually align with your vision, hit play. Dress code drama optional.

------------------------------------------------------------------

📩 Want More?

Email ⁠⁠⁠⁠ashley@fuserepublic.com⁠⁠⁠⁠ with:

• Guest recommendations

• Your leadership questions

• Episode ideas(You might get featured!)

Keep the Conversation Going:1. Share this episode & tag @therealbeautyindustry2. Follow for new episodes every Monday. Leave a review - your feedback fuels our content

🔗 Resources & Connections:

@fuserepublic | @ashleytoliverwilliams

salon: @fringesalonhouston

LINKS:

⁠⁠⁠⁠⁠My Favorite Books⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Team Activity Tools⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Save on Foil & Gloves⁠⁠⁠⁠⁠⁠ - ($7.99 gloves + 10.50 pop-foil)

Salon Business Education | Salon Owner Education | Salon Business Coach | Salon Industry Podcast

Ever feel like your market’s too small, your prices are too low, or you’re just…stuck?

I just returned from an eye-opening event in Ohio where hairstylists and salon owners—some charging just $60 per haircut are thriving in ways you wouldn’t believe.

In this episode, I’m breaking down numbers, mindset shifts, and community secrets that prove success isn’t about where you are, it’s about how you work.

I’ll share five game-changing takeaways from real pros who’ve cracked the code, including why the people in your corner might be your biggest asset (or your silent saboteur).

Spoiler: This isn’t another “hustle harder” lecture. It’s about working smarter, pricing fearlessly, and surrounding yourself with the right tribe. If you’re ready to ditch excuses and fall back in love with your business, hit play.

👉 Follow, review, and share this episode with a fellow business owner who needs to hear it.

------------------------------------------------------------------

📩 Want More?

Email ⁠⁠⁠ashley@fuserepublic.com⁠⁠⁠ with:

• Guest recommendations

• Your leadership questions

• Episode ideas(You might get featured!)

Keep the Conversation Going:1. Share this episode & tag @therealbeautyindustry2. Follow for new episodes every Monday. Leave a review - your feedback fuels our content

🔗 Resources & Connections:

@fuserepublic | @ashleytoliverwilliams

salon: @fringesalonhouston

LINKS:

⁠⁠⁠⁠My Favorite Books⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Team Activity Tools⁠⁠⁠⁠

⁠⁠⁠⁠Save on Foil & Gloves⁠⁠⁠⁠⁠ - ($7.99 gloves + 10.50 pop-foil)

Salon Business Education | Salon Owner Education | Salon Business Coach | Salon Industry Podcast