『The Pulp Writer Show』のカバーアート

The Pulp Writer Show

The Pulp Writer Show

著者： Jonathan Moeller
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 Hosted by Jonathan Moeller (author of the FROSTBORN and SEVENFOLD SWORD fantasy series and the SILENT ORDER scifi series), the Pulp Writer Show discusses how to write, format, publish, and sell your novel. Sometimes there are jokes.Copyright Jonathan Moeller アート マネジメント・リーダーシップ リーダーシップ 文学史・文学批評 経済学
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  • Episode 272: Six Scams Targeting Indie Authors

    Episode 272: Six Scams Targeting Indie Authors
    2025/10/13
    In this week's episode, we warn against six different scams targeting indie authors. I also take a look at my advertising results for September 2025. This coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: WOLVESAUDIO The coupon code is valid through October 20, 2025. So if you need a new audiobook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Update Hello, everyone. Welcome to Episode 272 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 10th, 2025, and today we are looking at six common scams that target indie authors. We'll also look at my advertising results for September 2025 and some changes I will make because of that. But first, let's start with Coupon of the Week and a progress update on my current writing projects. First up, Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. That coupon code is WOLVESAUDIO, and as always, the coupon code and the link to my Payhip store will be available in the show notes for this episode. This coupon code is valid through October 20th, 2025. So if you need a new audiobook for this fall, we have got you covered. Now an update on my current writing and audiobook projects, I'm pleased to report the rough draft of Cloak of Worlds is done at 107,500 words. I think it's going to end up being about 30 chapters or so once I finish editing and I'm going to start editing very shortly. Before I start editing, I am going to write a short story called False Iron set in the world of Nadia and newsletter subscribers will get a free ebook copy of False Iron when Cloak of Worlds comes out, hopefully before the end of the month (if all goes well). I am also 11,000 words into Blade of Shadows, the second book in my Blades of Ruin epic fantasy series that will be my next main project after Cloak of World is published. In audiobook news, Ghosts in the Siege (as excellently narrated by Hollis McCarthy) is done and it's processing through the various platforms. I believe as of right now you can get it at Payhip, Kobo, and Google Play and then hopefully it should be available at the other stores within a few weeks. Brad Wills is starting work on the audiobook of Blade of Flames. In early 2026, I believe we should have the final audiobook from the Stealth and Spells series from C.J. McAllister. So that is where I'm at with my current writing and publishing projects. 00:02:18 Ad Results for September 2025 [Amounts Mentioned Are in USD] Now let's take a look back at some of my ad results for September 2025. First, the big changes. I am going to either give Facebook ads a rest for a while or more likely continue them in a very more limited way with a more focused strategy. As I've mentioned before, Meta has been shoving all this Advantage Plus AI stuff into Facebook ads and it just doesn't work. The key for online advertising, especially with books, is to narrow your target audience as much as possible and the Advantage Plus AI stuff all goes for a broad audience. To test that out, I did a couple of experiments. I didn't advertise Frostborn with Facebook ads in August, but I did advertise them with Facebook ads in September. The end result was I actually made $20 less from Frostborn in September than I did in August, but I also had the advertising expense for the month of September, so I made less overall. I also tried the reverse of that experiment. I advertised Cloak Games and Cloak Mage in August with Facebook, but not in September. The end result was that Cloak Games and Cloak Mage made about $200 less in September, but without the cost of advertising, that meant the profit was substantially higher. So I'm not sure if Facebook ads are effective or as effective as they used to be any longer (thanks generative AI), but in the [interest of] full testing, it'll experiment with it a bit more. I did try one ad campaign entirely with Advantage Plus this month and it was objectively terrible. I do not recommend using Advantage Plus for anything if you are advertising anything on Facebook. I probably will end up doing Facebook ads in a more focused way, similar to the way I do my BookBub ads, where I will set a time limited ad for one of my permafree books for four days or so and then shut it off when it's done because BookBub ads tend to work well the first three days and then lose their punch after. So I might end up doing something similar with Facebook ads, but we will report more on that in November once we finish with October's advertisement results. Meanwhile, Amazon ads did a lot better. Here are some of the campaigns I ran. Remember, for an Amazon ad to be successful, it needs to generate a sale or complete Kindle Unlimited read through for every six through eight clicks...
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    19 分
  • Episode 271: Creating Character Backstories

    Episode 271: Creating Character Backstories
    2025/10/06

    In this week's episode, we take a look at creating good backstories for characters and how that can advance the plot. We also discuss two articles about the problems of generative AI.

    This coupon code will get you 25% off the ebook versions of books in the Sevenfold Sword series at my Payhip store:

    SEVENBOOKS

    The coupon code is valid through October 13, 2025. So if you need a new ebook this fall, we’ve got you covered!

    Here are links to the articles mentioned in the episode.

    Writer Beware:

    https://writerbeware.blog/2025/08/01/return-of-the-nigerian-prince-a-new-twist-on-book-marketing-scams/

    Ed Zitron:

    https://www.wheresyoured.at/the-haters-gui/
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    21 分
  • Episode 270: 6 TikTok Marketing Lessons For Writers

    Episode 270: 6 TikTok Marketing Lessons For Writers
    2025/09/29
    In this week's episode, we take a look at six marketing lessons writers can learn from TikTok. I also answer questions about my new book BLADE OF FLAMES. This coupon code will get you 50% off the audiobook of Shield of Storms, Book #1 in the Shield War series, (as excellently narrated by Brad Wills) at my Payhip store: FALLSHIELD50 The coupon code is valid through October 6, 2025. So if you need a new audiobook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 270 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 26th, 2025, and today we are looking at six trends from TikTok that help with marketing books (even if you're not on TikTok). We'll also answer some questions about my new book, Blade of Flames. Before we get to our main topics, we will do Coupon of the Week and a progress update on my current writing projects. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Shield of Storms, Book One in the Shield War series (as excellently narrated by Brad Wills), at my Payhip store and that is FALLSHIELD50. And as always, the coupon code and the links to my store will be available in the show notes. This coupon code is valid through October 6, 2025. So if you need a new audiobook to listen to this fall, we have got you covered. Now here is where I'm at with my current writing projects. As I mentioned last week, Blade of Flames is now out and you get it at Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords, and My Payhip store. Now that it is out and published, my new main project is I'm finally returning to the Nadia series. I am 50,000 words into Cloak of Worlds, which I believe puts me on chapter 10 of 28, though I'll probably split up some of the longer chapters in editing to make them punchier. So hopefully that will be out in October, probably towards the end of October (if all goes well). My secondary project is now Blade of Shadows, which will be the sequel to Blade of Flames and the second book in my Blades of Ruin epic fantasy series. And as of this recording, I'm about 4,000 words into it and I'm hoping that'll be out towards the end of November, maybe right before or right after Thanksgiving, depending on how the next couple of weeks go. In audiobook news, Shield of Power is now finally out at all audiobook stores: Audible, Amazon, Apple, Google Play, Kobo, Chirp, Spotify, and all the others. You can listen to that on a platform of your choosing. Recording is almost done on Ghost in the Siege and I should have some audiobook files to proof for that soon. So that is where I'm at with my current writing, audiobook, and publishing projects. Now, Blade of Flames is the first book in a new epic fantasy series with the first new protagonist I've had since I wrote Rivah in Half-Elven Thief back in 2023. So as you might expect, it has generated more than the usual amount of reader questions. So for convenience, I will answer them all right here on the show. Question #1: Is Blade of Flame set in the world of Andomhaim/Owyllain (from Frostborn Sevenfold Sword, Dragontiarna, Dragonskull, and The Shield War)? Yes, it is set in Owyllain, specifically in the Year of Our Lord 1588, so 88 years after the end of The Shield War. Question #2: Is Ridmark the main character? No, the main character is named Talembur. I've written 43 books with Ridmark as either the protagonist or one of the protagonists, and across those books, Ridmark has gone from an angry young man to a grandfather, so it was time to do something different. The poor man deserves a break after 43 books. Question #3: Is Talembur secretly Ridmark in disguise? No. Question #4: Is Talembur secretly…(various character theories)? No, Talembur's a new character. Question #5: Do you need to read any other books before starting Blade of Flames? No. That was one of my intentions in writing it. You can read Blade of Flames without having bred any of the other Andomhaim books, since all the major characters in Blade of Flames are new and we're in a part of Owyllain we've never visited before. Question #6: Are there any recurring characters in Blade of Flames? Exactly one and that character only has, like three lines. Well, two (technically, depending on how you look at it). Question #7: Will other recurring characters return in future Blades of Ruin books? Yes, but we shall have to read and find out after I write them. Question #8: The opening is very similar to Frostborn: The Gray Knight, isn't it? Yes, for reasons that will become clear. Without any spoilers, let's say that this similarity is a significant plot point. Question #9: Is there a dog in this book? Yes. People like dogs, so there is a dog in the book. Question #10: Does the dog die? He does not. Question #11: Seriously, truly, does the dog die? I promise the dog does not die. Question #12: How many Blades of Ruin books will ...
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    16 分
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