『The Pulp Writer Show』のカバーアート

The Pulp Writer Show

The Pulp Writer Show

著者： Jonathan Moeller
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概要

 Hosted by Jonathan Moeller (author of the FROSTBORN and SEVENFOLD SWORD fantasy series and the SILENT ORDER scifi series), the Pulp Writer Show discusses how to write, format, publish, and sell your novel. Sometimes there are jokes.Copyright Jonathan Moeller アート マネジメント・リーダーシップ リーダーシップ 文学史・文学批評 経済学
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  • Episode 290: Five Instagram Marketing Tips For Writers

    Episode 290: Five Instagram Marketing Tips For Writers
    2026/02/16
    In this week's episode, we take a look at five Instagram tips for writers, and we also discuss recent Facebook ad changes. This coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store: CAINA25 The coupon code is valid through February 23, 2026. So if you need a new ebook this winter, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 290 of The Pulp Writer Show. My name is Jonathan Moeller. Today is February 13th, 2026, and today we're looking at five tips for Instagram marketing for writers. We will also have Coupon of the Week and an update on my current writing and publishing projects. So let's first start with Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store, and that code is CAINA25. The coupon code is valid through February the 23rd, 2026 so if you need a new ebook for this winter, we've got you covered. And now on my current writing and publishing projects. I'm currently 91,000 words into Cloak of Summoning, which will be the 14th book in my Cloak Mage urban fantasy series. I am hoping to finish the rough draft in the coming week, and then it's going to need a fair bit of editing because I've decided to change things and move things around to improve it. So if all goes well, I hope that book will be out in the first week of March, assuming nothing comes up before then. I am also 8,000 words into Blade of Wraiths, which will be the fourth book in my Blades of Ruin epic fantasy series, and I am hoping that will be out in April, if all goes well. In audiobook news, Blade of Storms is completely finished and I believe as of right now you can buy it at my Payhip store, Kobo, and Google Play, and it is currently working its way through processing at all the other audiobook stores. Hollis McCarthy has finished recording Cloak of Titans, which is the 11th book in the Cloak Mage urban fantasy series, and if all goes well, my proofer should be able to listen to it this week and then hopefully the audiobook will be available to you sometime in March. So that's where I'm at with my current writing and publishing and audiobook projects. 00:01:51 Thoughts on Facebook Ads Before we get to our main topic, I want to have a brief digression into another part of the Meta empire, specifically Facebook ads and my recent experiences therein. I've mentioned before that I stopped using Facebook ads in October since the Advantage Plus system, which is their AI targeting system, was giving me headaches. For a brief summary of my experience with Facebook ads. I started using them in 2019, did really well with them in 2020, then Facebook randomly started banning accounts during this craziness of summer 2020. I got my account reinstated, used them less frequently more and more until October of 2025 when I stopped using them altogether because Advantage Plus made targeting so hard. Since then, I've relied mostly on Amazon ads and BookBub ads to good results. However, I've also read various blog posts from people who have been struggling with the Advantage Plus system as well, and they've been investigating it thoroughly as internet marketers tend to do, and they've uncovered something interesting that isn't mentioned at all in Facebook's documentation about the new changes, specifically that Advantage Plus uses the text content of your ad to target it. Under the old system, it didn't work that way at all. You would select interests that match your ad, usually popular authors in the fantasy genre (like J.R.R Tolkien, Robert E. Howard, George R.R. Martin, Brandon Sanderson, and so forth) and then you wrote the text of the ad and supplied an image, which was usually called a creative. The creative was like 80% of a successful Facebook ad. You just needed a good picture, more or less. The Advantage Plus system by contrast targets according to the text in the ad. So while you still need a good creative, you need to be precise in the ad text. So for example, you need to write something like this: "Fans of The Lord of the Rings, Conan the Barbarian, Mistborn, and Game of Thrones will love this free epic fantasy available for Kindle readers." Now, I found the arguments in these blog posts persuasive, so I decided to give it a try. The results are on the better side of okay-ish, I will admit. I didn't lose any money and did make a bit of money. The results were definitely better than I expected, though the ad using Advantage Plus typically only has a shelf life of six to 10 days before it stops working. That said, the old system was still better because the interests were more granular and I could assign them more precisely. I used to be able to advertise Frostborn, Cloak Mage, The Ghosts, and Demonsouled all at the same time because I could target the ads so precisely and granularly. There's absolutely no way I could do that now because the ...
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    11 分
  • Episode 289: Using The Universal Monsters To Write Compelling Villains

    Episode 289: Using The Universal Monsters To Write Compelling Villains
    2026/02/09

    In this episode, we look at how the classic black & white Universal movie monsters tap into universal fears, and how you can use that to create compelling villains in your book.

    This coupon code will get you 50% off the audiobook of Dragonskull: Shield of the Knight, Book #2 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store:

    GARETH50

    The coupon code is valid through February 16, 2026. So if you need a new audiobook this winter, we've got you covered!
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    13 分
  • Episode 288: Five Additional Business Lessons For Indie Authors From Brandon Sanderson's Apple TV Deal

    Episode 288: Five Additional Business Lessons For Indie Authors From Brandon Sanderson's Apple TV Deal
    2026/02/02

    In this week's episode, we look at five business lessons for indie authors from Brandon Sanderson's recent Apple TV deal.

    Once again it is time for Coupon of the Week!

    This coupon code will get you 25% off the ebooks in the Silent Order series at my Payhip store:

    CALASKAR25

    The coupon code is valid through February 9, 2026. So if you need a new ebook this winter, we've got you covered!
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    12 分
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