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Due to high demand, we’re bringing this one back!

This throwback episode is a fan favourite and one of the most downloaded from The Property Unleashed Podcast archives.

Persuasion isn't just a business skill—it's the foundation of wealth creation in property entrepreneurship. When you can effectively communicate your vision, build genuine rapport, and influence others ethically, deals materialize that benefit everyone involved.

Today's episode dives deep into the psychology of persuasion that's transformed countless property deals. We explore why listening is more powerful than speaking, how authentic passion transfers energy to potential partners, and why the best communicators know exactly when to stop talking. Remember: two ears, one mouth—use them in that proportion!

Drawing inspiration from masters like Dale Carnegie and Steve Jobs, we break down practical techniques you can implement immediately. Learn how to create natural-sounding scripts, tell compelling stories that sell, and avoid common communication pitfalls that sabotage deals. The most valuable tip? "Don't sell past close." When you recognize someone's ready to move forward, change the subject (I personally start talking about the weather) instead of continuing to pile on information that might create doubt.

These aren't just theoretical concepts—they're battle-tested strategies I've refined through years of property deals and business leadership. Whether you're negotiating with vendors, pitching to investors, or building your team, mastering influential communication will elevate every aspect of your property journey. Practice these techniques daily, even in casual interactions, and watch your confidence and closing rates transform!

VALUABLE RESOURCES:

• Visit www.thepropertyunleashed.com to explore are free Property Ebooks and guides in Rent-to-Rent, Serviced Accommodation, Deal Sourcing and and also our FREE training masterclasses to help you generating a sustainable income through property.
• https://www.facebook.com/groups/816926952556608 to meet like-minded property investors and be a part of the community.

CONNECT WITH ME:

Facebook: https://www.facebook.com/mark.fitzgerald.7921
Instagram: https://www.instagram.com/markfitzgeraldentrepreneur/
Linkedin: https://www.linkedin.com/in/mark-fitzgerald-59200079/
YouTube: https://www.youtube.com/channel/UCgwQNC72nEJQ0tKkKERdQOQ
Threads: https://www.threads.net/@markfitzgeraldentrepreneur

http://www.thepropertyunleashed.com

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Why do some people take action and succeed while others remain stuck despite having the same knowledge? This fascinating conversation with performance coach Dominic Bicheno uncovers the hidden psychological barriers that keep us from achieving our potential.

After 18 years and over 10,000 coaching hours with 3,000+ business leaders, Dominic has identified the subconscious programming that sabotages success. He explains that while our conscious mind wants to achieve, our primitive brain is wired to keep us safe and comfortable, triggering fear responses that hold us back from taking risks.

The most illuminating revelation? These mental blocks were installed during childhood (ages 0-12) when our brains operated in theta and delta wavelength states that absorbed information without filters. One childhood incident can create a limiting belief that influences decisions decades later. Even more surprisingly, we inherit psychological blocks from our ancestors just as we inherit genetic tendencies.

Dominic shares powerful techniques for breaking through these limitations, explaining why meditation, visualization, and specialized hypnotherapy like Rapid Transformational Therapy can create profound shifts by accessing those same theta brainwave states where original programming occurred. He emphasizes that environment shapes outcomes—"you're the average of the five people you spend most time with"—and sometimes major life changes are necessary to break limiting patterns.

Whether you're hesitating to make offers on property deals, struggling to grow your business, or feeling stuck in any area of life, Dominic's insights provide both understanding and practical tools for transformation. His message is ultimately hopeful: by recognizing our programming and consciously creating new neural pathways, we can overcome any psychological barrier and finally achieve the success we desire.

Connect with Dominic at www.unleash-u.com to discover how to break through your own limiting beliefs and unleash your full potential.

VALUABLE RESOURCES:

• Visit www.thepropertyunleashed.com to explore are free Property Ebooks and guides in Rent-to-Rent, Serviced Accommodation, Deal Sourcing and and also our FREE training masterclasses to help you generating a sustainable income through property.
• https://www.facebook.com/groups/816926952556608 to meet like-minded property investors and be a part of the community.

CONNECT WITH ME:

Facebook: https://www.facebook.com/mark.fitzgerald.7921
Instagram: https://www.instagram.com/markfitzgeraldentrepreneur/
Linkedin: https://www.linkedin.com/in/mark-fitzgerald-59200079/
YouTube: https://www.youtube.com/channel/UCgwQNC72nEJQ0tKkKERdQOQ
Threads: https://www.threads.net/@markfitzgeraldentrepreneur

http://www.thepropertyunleashed.com

Send us a text

Throwback Thursday: How To Build A Six-Figure Serviced Accommodation Business with Graham Lindley

This popular throwback episode of The Property Unleashed Podcast features Graham Lindley, who has built one of the most successful serviced accommodation businesses in his area—scaling to over 145 units and dominating his local market.

Graham joins Mark Fitzgerald to share the full story of how he did it, what it really takes to build a high-performing SA business, and how you can do the same. Whether you’re just starting out or looking to scale your current operation, this episode offers practical guidance you can apply straight away.

Key takeaways include:

• How Graham scaled his SA business to over 145 units

• Strategies for dominating your local area and spotting key opportunities

• The mindset, systems, and team structure behind long-term success

• Mistakes to avoid when setting up or growing your SA portfolio

• Why coaching and guidance can fast-track your results

This is a must-listen episode for anyone serious about growing a sustainable and profitable serviced accommodation business.

FREE RESOURCES MENTIONED:

Download Marks & Graham’s Ultimate Serviced Accommodation Guide:

Click here to get your copy

Explore Marks & Graham’s full SA Training & Coaching Program:

Learn more here

Download the Deal Stacker Spreadsheet to analyse any property deal:

Access it here

Discover more free guides and property tools:

Visit www.thepropertyunleashed.com

VALUABLE RESOURCES:

• Visit www.thepropertyunleashed.com to explore are free Property Ebooks and guides in Rent-to-Rent, Serviced Accommodation, Deal Sourcing and and also our FREE training masterclasses to help you generating a sustainable income through property.
• https://www.facebook.com/groups/816926952556608 to meet like-minded property investors and be a part of the community.

CONNECT WITH ME:

Facebook: https://www.facebook.com/mark.fitzgerald.7921
Instagram: https://www.instagram.com/markfitzgeraldentrepreneur/
Linkedin: https://www.linkedin.com/in/mark-fitzgerald-59200079/
YouTube: https://www.youtube.com/channel/UCgwQNC72nEJQ0tKkKERdQOQ
Threads: https://www.threads.net/@markfitzgeraldentrepreneur

http://www.thepropertyunleashed.com

Send us a text

The current property market in 2025 offers exceptional opportunities for investors who approach it professionally rather than casually. With many landlords exiting due to new legislation and rising interest rates, those who establish systemized businesses and focus on quality can thrive in this landscape.

• Labour government's Renter's Right Bill is causing many landlords to exit the market
• Property professionals with systems succeed where casual investors struggle
• Low-capital strategies include deal sourcing, rent-to-rent, HMOs, and serviced accommodation
• Quality deals matter more than quantity - avoid rushing into bad investments
• Higher interest rates have eliminated profitability for traditional buy-to-let landlords
• Modern tenants demand better living experiences than five years ago
• Diversify your portfolio across multiple strategies rather than concentrating in one area
• Use limited companies where appropriate for tax benefits
• Work with tax advisors and accountants who understand property investing
• Invest in proper training before starting your property journey

Visit thepropertyunleashed.com for free tools and resources including guides, deal analyzers, trainings, and masterclasses to help you build your property business the right way.

VALUABLE RESOURCES:

• Visit www.thepropertyunleashed.com to explore are free Property Ebooks and guides in Rent-to-Rent, Serviced Accommodation, Deal Sourcing and and also our FREE training masterclasses to help you generating a sustainable income through property.
• https://www.facebook.com/groups/816926952556608 to meet like-minded property investors and be a part of the community.

CONNECT WITH ME:

Facebook: https://www.facebook.com/mark.fitzgerald.7921
Instagram: https://www.instagram.com/markfitzgeraldentrepreneur/
Linkedin: https://www.linkedin.com/in/mark-fitzgerald-59200079/
YouTube: https://www.youtube.com/channel/UCgwQNC72nEJQ0tKkKERdQOQ
Threads: https://www.threads.net/@markfitzgeraldentrepreneur

http://www.thepropertyunleashed.com

Send us a text

Back by popular demand, this throwback episode is one of the most-loved and highly downloaded from The Property Unleashed archives. In this episode, Mark Fitzgerald dives deep into one of the most essential skills every successful property investor must master: deal sourcing.

Whether you’re sourcing deals for your own portfolio or packaging them for other investors, knowing how to find, negotiate, and secure the right opportunities is the key to building a sustainable and profitable property business. In this classic session, Mark breaks down the core strategies and insider tips that can set you apart in a competitive market.

Mark shares 8 expert tips to help you master deal sourcing and avoid the common mistakes that hold investors back:

• Why networking is the foundation of successful deal sourcing

• How to use data to uncover hidden property opportunities

• Building strong relationships with agents, landlords, and investors

• Recognising and avoiding time-wasting deals early on

• Negotiating confidently and ethically to secure win-win outcomes

• The power of follow-up and staying front of mind with key contacts

• Common pitfalls new deal sourcers face—and how to sidestep them

• Developing the right mindset to consistently source profitable deals

VALUABLE RESOURCES:

Download your free Deal Stacker Spreadsheet to analyse deals quickly and accurately:

Get it here

Grab the free Ultimate SA Business Builder eBook – your 10-step guide to building a thriving SA business:

Download now

Explore more free tools, eBooks, and masterclasses:

www.thepropertyunleashed.com

JOIN OUR COMMUNITY:

Connect with like-minded property investors and join the conversation:

Join the Property Unleashed Facebook Group

CONNECT WITH ME:

Facebook: Mark Fitzgerald

Instagram: @markfitzgeraldentrepreneur

LinkedIn: Mark Fitzgerald

YouTube: Subscribe h

VALUABLE RESOURCES:

• Visit www.thepropertyunleashed.com to explore are free Property Ebooks and guides in Rent-to-Rent, Serviced Accommodation, Deal Sourcing and and also our FREE training masterclasses to help you generating a sustainable income through property.
• https://www.facebook.com/groups/816926952556608 to meet like-minded property investors and be a part of the community.

CONNECT WITH ME:

Facebook: https://www.facebook.com/mark.fitzgerald.7921
Instagram: https://www.instagram.com/markfitzgeraldentrepreneur/
Linkedin: https://www.linkedin.com/in/mark-fitzgerald-59200079/
YouTube: https://www.youtube.com/channel/UCgwQNC72nEJQ0tKkKERdQOQ
Threads: https://www.threads.net/@markfitzgeraldentrepreneur

http://www.thepropertyunleashed.com

Send us a text

John Brogdon shares how he transformed from physiotherapist to property entrepreneur by building a successful service accommodation management business that delivers higher returns for landlords while preserving their valuable assets.

• Started with a simple house-hack in 2014, letting rooms to professionals that covered mortgage and bills
• Leveraged capital growth after 8 years to expand into service accommodation
• Chose the management model over rent-to-rent for better risk profile and faster ROI
• Currently managing 10 service accommodation units across Leeds, Bradford and Harrogate
• Delivers approximately 20% more net profit for landlords compared to traditional letting
• Takes security deposits and performs ID checks to minimize risks and protect properties
• Targets longer bookings from business travelers to improve profitability and reduce wear
• Plans to expand into supported living to offer landlords multiple investment options
• Recommends "graded exposure" approach – small, consistent improvements compound over time
• Suggests attending property networking events regularly to build momentum and connections
• Offers creative solutions for beginners to secure their first clients despite competition

If you have buy-to-let properties in West Yorkshire or Harrogate and want to explore potentially higher returns through serviced accommodation without the hassle of managing it yourself, reach out to John at Peer 24 Homes through the link in the show notes.

Johns Newsletter link; https://substack.com/home/post/p-157959087

Email for any inquires : info@pier24homes.com

Johns Facebook : https://en-gb.facebook.com/people/John-Brogden/pfbid031TJF1bqKPhehXWcVLg5P2nZRfxANrx3K9txw5Z7JxLEtJqT7yBY1HQw4gq1SNqTbl/

VALUABLE RESOURCES:

• Visit www.thepropertyunleashed.com to explore are free Property Ebooks and guides in Rent-to-Rent, Serviced Accommodation, Deal Sourcing and and also our FREE training masterclasses to help you generating a sustainable income through property.
• https://www.facebook.com/groups/816926952556608 to meet like-minded property investors and be a part of the community.
• Attend your first property investors network (pin) Meeting for free by using the voucher code “Mark31”

CONNECT WITH ME:

Facebook: https://www.facebook.com/mark.fitzgerald.7921
Instagram: https://www.instagram.com/markfitzgeraldentrepreneur/
Linkedin: https://www.linkedin.com/in/mark-fitzgerald-59200079/
YouTube: https://www.youtube.com/channel/UCgwQNC72nEJQ0tKkKERdQOQ
Threads: https://www.threads.net/@markfitzgeraldentrepreneur

http://www.thepropertyunleashed.com

Send us a text

Mark Fitzgerald discusses the critical mindset shift needed for successful property investing: removing personal emotions from business decisions. Maintaining emotional detachment allows investors to make objective choices, negotiate effectively, and know when to walk away from deals that no longer serve their business interests.

• Emotional attachment to property deals often leads to poor decision-making
• Inexperienced investors commonly become "motivated buyers" who accept unfavorable terms
• Not all investments will be winners - learning from mistakes is essential
• For rent-to-rent businesses, being willing to invoke break clauses when deals become unprofitable
• All successful property deals should be win-win scenarios that benefit all parties involved
• Ethical considerations must remain at the forefront of all property transactions
• Setting up properly from the beginning helps avoid costly mistakes
• Many new investors get into trouble by acting without proper training or guidance

If you need help setting up your property business correctly, visit propertyunleashed.com for free tools and resources to ensure you're on the right track for success.

VALUABLE RESOURCES:

• Visit www.thepropertyunleashed.com to explore are free Property Ebooks and guides in Rent-to-Rent, Serviced Accommodation, Deal Sourcing and and also our FREE training masterclasses to help you generating a sustainable income through property.
• https://www.facebook.com/groups/816926952556608 to meet like-minded property investors and be a part of the community.
• Attend your first property investors network (pin) Meeting for free by using the voucher code “Mark31”

CONNECT WITH ME:

Facebook: https://www.facebook.com/mark.fitzgerald.7921
Instagram: https://www.instagram.com/markfitzgeraldentrepreneur/
Linkedin: https://www.linkedin.com/in/mark-fitzgerald-59200079/
YouTube: https://www.youtube.com/channel/UCgwQNC72nEJQ0tKkKERdQOQ
Threads: https://www.threads.net/@markfitzgeraldentrepreneur

http://www.thepropertyunleashed.com

Send us a text

The new Renter's Right Bill is causing unnecessary panic in the property investment community about the future of rent-to-rent strategies. Mark Fitzgerald explains why this concern is misplaced and how properly structured rent-to-rent businesses will continue to thrive despite legislative changes.

• Renter's Right Bill is changing ASTs from fixed-term to month-by-month rolling contracts
• Many incorrectly claim this will kill rent-to-rent strategies
• Professional rent-to-rent operators never use ASTs with landlords
• Management agreements or commercial lease agreements are the correct contracts to use
• ASTs are only used between the operator and tenants, not with property owners
• Focus on finding landlords who value property maintenance and preservation
• Quality properties require less frequent repairs and redecoration
• A handful of well-managed properties can provide substantial cash flow
• Delivering a VIP service to landlords is key to sustainable success
• Proper training and systems are essential before attempting this strategy

For free tools, resources, and training on proper rent-to-rent implementation, visit thepropertyunleashed.com where you'll find e-books on HMO rent-to-rent, serviced accommodation, deal sourcing, deal analyzers, and free masterclass training.

VALUABLE RESOURCES:

• Visit www.thepropertyunleashed.com to explore are free Property Ebooks and guides in Rent-to-Rent, Serviced Accommodation, Deal Sourcing and and also our FREE training masterclasses to help you generating a sustainable income through property.
• https://www.facebook.com/groups/816926952556608 to meet like-minded property investors and be a part of the community.
• Attend your first property investors network (pin) Meeting for free by using the voucher code “Mark31”

CONNECT WITH ME:

Facebook: https://www.facebook.com/mark.fitzgerald.7921
Instagram: https://www.instagram.com/markfitzgeraldentrepreneur/
Linkedin: https://www.linkedin.com/in/mark-fitzgerald-59200079/
YouTube: https://www.youtube.com/channel/UCgwQNC72nEJQ0tKkKERdQOQ
Threads: https://www.threads.net/@markfitzgeraldentrepreneur

http://www.thepropertyunleashed.com