Ever wondered how some brands capture massive attention without spending a fortune? In this episode of the Promo Playbook, host Charles welcomes guest Anil, a veteran entrepreneur from the early dot-com days who brings rich experience from multiple successful technology ventures.

The conversation unveils brilliantly simple yet effective marketing tactics that challenge conventional thinking. Anil reveals how one Australian telco achieved years of free television exposure by positioning a costumed mascot strategically in front of broadcast cameras at auctions – gaining priceless visibility without spending a dollar on advertising. Meanwhile, Charles shares IKEA's ingenious campaign that recreated iconic living rooms from beloved TV shows like Friends and The Simpsons, creating an instant emotional connection that spread organically across social media platforms.

Perhaps most fascinating is the story of an SEO company that hired models dressed as nurses to offer "health checks" at an industry expo – a tactic that unexpectedly generated newspaper coverage debating advertising ethics.

The discussion culminates with a counter-intuitive insight about promotional timing: while most companies cluster their client outreach with Corporate Gifts, Staff Gifts and Promotional products during year-end festivities, strategic mid-year promotions often achieve greater impact when recipients aren't overwhelmed with competing messages.

Whether you're running a small business or managing corporate marketing, these real-world examples demonstrate how creativity, timing, and understanding audience psychology can transform your marketing effectiveness without breaking your budget.

Ready to make your brand impossible to ignore? Connect with us on your preferred social platform and subscribe for more insider strategies on the Promo Playbook. What unexpected marketing tactic will you try next?

Find out more and visit our website: https://www.cubicpromote.com.au/

We Talk Merch & Marketing – Featuring Nathan from Realtime Results

In this episode, we chat with Nathan from Realtime Results to uncover how physical/branded merchandise continues to play a powerful role in today’s marketing strategies. From boosting engagement at events to leaving a lasting impression with clients, we explore what’s working right now in the world of promotional marketing across Australia.

As Australia’s go-to supplier for custom promotional items, Cubic Promote supports over 4,000 organisations each year with creative, on-time solutions—from branded pens and apparel to eco-friendly giveaways and high-impact event merch.

Whether you're a marketing manager, event planner, or small business owner, this episode is packed with practical takeaways and fresh ideas.

🔗 Visit us at: https://www.cubicpromote.com.au
📩 Contact: sales@cubicpromote.com.au
📞 Call: 1300 858 288

🔗 Read the full blog recap here:
https://www.cubicpromote.com.au/blog/we-talk-merch-marketing-insights-from-nathan-at-realtime-results

#PromotionalProducts #BrandedMerchandise #MarketingAustralia #CustomMerch #CorporateGifts #EventMarketing #TradeShowMarketing #MarketingPodcast #MerchStrategy #BrandAwareness #MarketingTips #B2BMarketing #BrandMerch #MarketingROI

Find out more and visit our website: https://www.cubicpromote.com.au/

Today we chat on the crazy world of Ultra Luxury Custom Merchandise. Explore the world of luxury custom merchandise and how it can transform your brand. In this episode, we dive deep into the art of creating high-end, bespoke promotional items that go beyond the ordinary. From exclusive corporate gifts to premium branded products, we’ll show you how luxury merchandise can be the ultimate marketing tool to elevate your company’s image, increase brand visibility, and impress your top-tier clients.

We discuss real-life examples of luxury merch campaigns, how top brands use exclusive items to create lasting impressions, and why the luxury market is embracing personalization in ways we’ve never seen before. Learn why customized luxury merchandise is not just a gift—it’s an investment in your brand’s future.

Whether you’re a business looking to stand out or a marketing professional seeking the next big idea, this episode will provide insights into why luxury promotional products are becoming the go-to choice for businesses aiming for exclusive experiences.

Tune in for a masterclass in creating luxury marketing assets that people will remember.

Key Takeaways:

• How luxury merchandise boosts brand prestige
• The power of exclusivity in promotional items
• Real-life case studies of successful luxury brand campaigns
• How to choose the right luxury product for your target audience
• Tips on creating memorable, personalized branded items

#LuxuryMerchandise #CustomMerchandise #BrandedProducts #PromotionalItems #LuxuryMarketing #CorporateGifts #ExclusiveMerchandise #HighEndMerchandise #LuxuryBranding #PersonalizedMerchandise #BrandVisibility #LuxuryPromotions #PremiumProducts #BespokeMerchandise #MarketingStrategy #Chat #Talk

Find out more and visit our website: https://www.cubicpromote.com.au/

In this episode of the Cubic Promote podcast, we dive deep into the world of concert merchandise and uncover how it’s revolutionising the way businesses and artists connect with their audiences. Hosted by Cubic Promote’s Creative Director, Kathryn, this episode explores the power of branded products and how they are used to not only create lasting memories for concertgoers but also drive significant revenue for artists, event organisers, and businesses.

Kathryn shares her firsthand experiences with concert merchandise, from classic t-shirts and hoodies to interactive and premium items that fans can take home. We also discuss the impact of items like lightsticks, which sync with the music, and how they add an unforgettable layer to the fan experience.

You'll hear how artists like Taylor Swift and family-friendly acts like The Wiggles have made merchandise a cornerstone of their brand, building a stronger connection with fans long after the concert ends. Plus, get tips and insights on how businesses can use concert merchandise as a marketing tool to boost sales and brand loyalty.

Whether you're an event organiser, an artist, or a business looking to create memorable and profitable merchandise, this episode is packed with valuable insights and practical advice. Tune in to discover how concert merch can elevate your next event and become an essential part of your brand strategy.

Listen now and learn how Cubic Promote can help you create custom branded products that leave a lasting impact on your audience.

Key Takeaways:

• The business side of concert merchandise
• How unique branded items can drive revenue and enhance fan engagement
• Real-world examples from major artists and family-friendly acts
• How interactive merchandise creates lasting memories for fans
• Tips for event organisers on creating successful merchandise strategies

Join the conversation and stay tuned for more episodes on how promotional products can boost your business and brand presence!

Want to take your concert merchandise to the next level?
Get in touch with Cubic Promote today to explore our range of custom branded products.

#ConcertMerchandise #EventMerchandise #FanEngagement #CustomBrandedProducts #MerchandiseMarketing #RevenueBoost #BrandLoyalty #ConcertMarketing #InteractiveMerchandise #CubicPromote #EventOrganisers #BrandedMerchandise #ArtistMerchandise #MarketingTips #CustomMerchandise

Find out more and visit our website: https://www.cubicpromote.com.au/

Ever wondered why a Steph Curry Golden State Warriors jersey costs $180 in Australia? In this video, we break down the hidden costs behind fan merchandise, from manufacturing to licensing and retail markups. Get the inside scoop on what makes these jerseys so expensive and why fans are willing to pay the price! We have the answers because we are Australia's leading wholesale supplier of custom merchandise, and custom jerseys to 1st Tier Sports clubs around the country. Read the blog here: https://www.cubicpromote.com.au/blog/why-steph-currys-golden-state-custom-printed-jersey-costs-180-in-australia

Find out more and visit our website: https://www.cubicpromote.com.au/

What happens when there are no rules? In this episode of the Promo Playbook, the Cubic Promote team goes wild and imagines the most unforgettable, outlandish promotional products ever — from Jets to Hoverboards. If you’ve ever wondered how far you could push creative branding, this episode is for you. Tune in as we brainstorm the craziest ideas, break down what could actually work, and challenge YOU to dream up your own merch ideas! Get ready to think outside the box and spark your imagination for your next big brand activation.

Don’t forget to subscribe, share, and let us know your wildest promo ideas!

Find out more and visit our website: https://www.cubicpromote.com.au/

In this episode of The Promo Playbook by Cubic Promote, we unpack how Australian brands are winning by combining digital campaigns, promotional merchandise, print, and outdoor media into one unified strategy. With digital fatigue on the rise and attention spans shrinking, it’s no longer enough to rely on clicks alone.

Join us as we dive into fresh APPA stats, insights on ad spend across Australia, and real-world tactics for creating marketing that actually sticks. Whether you're managing a national campaign or planning your next trade show push, this 13-minute listen will show you how to make every brand touchpoint count.

💡 Presented by Cubic Promote — Australia’s go-to team for branded merchandise and uniforms.

Find out more and visit our website: https://www.cubicpromote.com.au/

Is your small, medium or large business spending money on making itself memorable? Well considering that 60% of customers remember companies that ar sustainable, marketing and appealing to this 60% has never been easier. This week, we look into what makes a product eco-friendly.

Difference between: Biodegradable and compostability

As well as various strategies you can use to promote your organisation using promotional merchandise that is sustainable.

Find out more and visit our website: https://www.cubicpromote.com.au/