Ever wondered why it takes so many brand moments before a shopper finally buys? We pull back the curtain on the modern B2C maze, where seven touchpoints used to be enough and now 20 to 40 is the norm. With Wendy and Catherine, we compare old assumptions to current behavior, tracing how a product moves from a flash on Instagram to a cart at Woolies, and how discounts, reviews, and retail trust work together to shrink buyer hesitation.

We get practical fast: where new brands get noticed (social feeds, review-driven news articles, buses, shelves), why algorithms surface quick-bite claims that hook specific demographics, and how micro-influencers can shortcut the search phase when their lifestyle matches the audience. We also examine the 81% trust threshold, the 19% who still buy on impulse, and the underrated role of retailer credibility in early trials. Expect real stories about bone broth, daily vitamin shots, and the social proof that nudges a curious scroll into a first order.

Design choices matter more than most teams admit. Color can boost recognition by up to 80%, but only if your palette and packaging stay consistent across SKUs and channels. We unpack the line between clever and confusing—like stylized logos that spark “What brand is that?” searches—and why legibility wins on small screens and crowded shelves. Finally, we lay out a multi-channel strategy that respects generational habits: Google for boomers, Instagram for Gen Z, plus promotional products and outdoor placements that add daily, durable impressions. The goal is orchestration, not noise: a sequence of clear, visual, trustworthy moments that compound into memory and conversion.

If this breakdown gave you new ideas for your next campaign, follow the show, share it with your team, and leave a quick review so others can find it.

Follow our host:
Charles Liu: https://www.linkedin.com/in/charles-liu-042b9124/


Connect with our guests:
• Katherine Durham: https://www.linkedin.com/in/katherine-durham-772876193/
• Wendy Li: https://www.linkedin.com/in/wendy-li-424821161/

Follow Cubic Promote:
🌐 Website: https://www.cubicpromote.com.au
🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote
📸 Instagram: https://www.instagram.com/cubicpromote/
👍 Facebook: https://www.facebook.com/CubicPromote
🎵 TikTok: https://www.tiktok.com/@cubic_promote
📌 Pinterest: https://au.pinterest.com/cubicpromote/
⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ
✖️ X: https://x.com/cubicpromote

#CubicPromote

Find out more and visit our website: https://www.cubicpromote.com.au/

Ever wondered what it actually takes to turn a scrappy merch idea into something people love to wear, keep, and show off? We open the studio doors and walk through the messy, creative, deeply satisfying process behind memorable promotional products and uniforms—complete with tight deadlines, picky color matches, and the joy of getting it right.

We start with the spark: unexpected product requests that keep our creative muscles fresh. From a large international order of custom wombat plush where ear color mattered as much as delivery timing, to a complex conference collection for the housing sector in Canberra with strict specs and zero room for error, the team explains how ideas meet feasibility. You’ll hear how clear briefs, vector artwork, and early approvals protect quality, and why organized clients help us trade guesswork for speed. Then we shift to activations and premium keepsakes—Netflix-branded pieces that ride pop culture waves, and Luna Park’s Squid Game tokens designed to feel worth winning. Each example shows how storytelling, materials, and finishing choices turn branded items into lasting mementos.

Behind the scenes, operations turns ambition into repeatable success. We dig into apparel print methods like screen printing and sublimation, how fabric choice affects color and durability, and the small checks—stitch density, legible micro text, pantone alignment—that prevent big headaches later. When timelines compress, we prefer tight option sets over sprawling catalogs, so we can hit budgets and ship dates without sacrificing brand impact. The throughline is simple: clear goals, honest communication, and a willingness to decide. That’s how great merch lands on time and gets used again and again.

If you’re planning your next kit, activation, or uniform rollout, this one’s for you.

Follow our host:

Charles Liu: https://www.linkedin.com/in/charles-liu-042b9124/

Connect with our guests:

• Katherine Durham: https://www.linkedin.com/in/katherine-durham-772876193/
• Mark Tyssen: https://www.linkedin.com/in/mark-tyssen-b141aa257/
• Swami Rossat: https://www.linkedin.com/in/swami-rossat/
• Anil Gupta: https://www.linkedin.com/in/anilgupta72/
• Wendy Li: https://www.linkedin.com/in/wendy-li-424821161/

Follow Cubic Promote:
🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote
📸 Instagram: https://www.instagram.com/cubicpromote/
👍 Facebook: https://www.facebook.com/CubicPromote
🎵 TikTok: https://www.tiktok.com/@cubic_promote
📌 Pinterest: https://au.pinterest.com/cubicpromote/
⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ
✖️ X: https://x.com/cubicpromote

#CubicPromote #CustomMerchandise #PromotionalItems #Australia #B2B #Podcast #promoplaybookau

Find out more and visit our website: https://www.cubicpromote.com.au/

We survey our team to learn which corporate gifts they’d actually choose, what they’d regift, and which trends are surging as offices head into the holidays. The result is a practical guide to shareable treats, quality tech, and summer-ready picks that people will use.

• hampers ranking first for delight and variety
• premium mugs and notebooks as safe, high-utility choices
• power banks and tech performing when retail-grade and trusted
• summer picks like barbecue sets and picnic gear
• apparel trends including umbrellas, caps and socks
• team play items like pickleball drawing family use
• food and experiences as reliable morale boosters
• pitfalls of niche items and basic, generic tech

Please share your gift ideas or the weird and wonderful gifts you’ve received via our social links below

Connect and Follow Charles (host) via Linkedin: (47) Charles Liu | LinkedIn

Cubic Promote Website & Social media

Website: Top promotional products supplier in Australia | Cubic Promote

Cubic Promote Linkedin: (47) Cubic Promote: Company Page Admin | LinkedIn
Youtube: Cubic Promote - YouTube
Pinterest: (5) Pinterest
Facebook: (20+) Facebook
Instagram: (1) Instagram

Find out more and visit our website: https://www.cubicpromote.com.au/

Find out more and visit our website: https://www.cubicpromote.com.au/