Ever wondered how some brands capture massive attention without spending a fortune? In this episode of the Promo Playbook, host Charles welcomes guest Anil, a veteran entrepreneur from the early dot-com days who brings rich experience from multiple successful technology ventures.

The conversation unveils brilliantly simple yet effective marketing tactics that challenge conventional thinking. Anil reveals how one Australian telco achieved years of free television exposure by positioning a costumed mascot strategically in front of broadcast cameras at auctions – gaining priceless visibility without spending a dollar on advertising. Meanwhile, Charles shares IKEA's ingenious campaign that recreated iconic living rooms from beloved TV shows like Friends and The Simpsons, creating an instant emotional connection that spread organically across social media platforms.

Perhaps most fascinating is the story of an SEO company that hired models dressed as nurses to offer "health checks" at an industry expo – a tactic that unexpectedly generated newspaper coverage debating advertising ethics.

The discussion culminates with a counter-intuitive insight about promotional timing: while most companies cluster their client outreach with Corporate Gifts, Staff Gifts and Promotional products during year-end festivities, strategic mid-year promotions often achieve greater impact when recipients aren't overwhelmed with competing messages.

Whether you're running a small business or managing corporate marketing, these real-world examples demonstrate how creativity, timing, and understanding audience psychology can transform your marketing effectiveness without breaking your budget.

Ready to make your brand impossible to ignore? Connect with us on your preferred social platform and subscribe for more insider strategies on the Promo Playbook. What unexpected marketing tactic will you try next?

Find out more and visit our website: https://www.cubicpromote.com.au/

We Talk Merch & Marketing – Featuring Nathan from Realtime Results

In this episode, we chat with Nathan from Realtime Results to uncover how physical/branded merchandise continues to play a powerful role in today’s marketing strategies. From boosting engagement at events to leaving a lasting impression with clients, we explore what’s working right now in the world of promotional marketing across Australia.

As Australia’s go-to supplier for custom promotional items, Cubic Promote supports over 4,000 organisations each year with creative, on-time solutions—from branded pens and apparel to eco-friendly giveaways and high-impact event merch.

Whether you're a marketing manager, event planner, or small business owner, this episode is packed with practical takeaways and fresh ideas.

🔗 Visit us at: https://www.cubicpromote.com.au
📩 Contact: sales@cubicpromote.com.au
📞 Call: 1300 858 288

🔗 Read the full blog recap here:
https://www.cubicpromote.com.au/blog/we-talk-merch-marketing-insights-from-nathan-at-realtime-results

#PromotionalProducts #BrandedMerchandise #MarketingAustralia #CustomMerch #CorporateGifts #EventMarketing #TradeShowMarketing #MarketingPodcast #MerchStrategy #BrandAwareness #MarketingTips #B2BMarketing #BrandMerch #MarketingROI

Find out more and visit our website: https://www.cubicpromote.com.au/

Today we chat on the crazy world of Ultra Luxury Custom Merchandise. Explore the world of luxury custom merchandise and how it can transform your brand. In this episode, we dive deep into the art of creating high-end, bespoke promotional items that go beyond the ordinary. From exclusive corporate gifts to premium branded products, we’ll show you how luxury merchandise can be the ultimate marketing tool to elevate your company’s image, increase brand visibility, and impress your top-tier clients.

We discuss real-life examples of luxury merch campaigns, how top brands use exclusive items to create lasting impressions, and why the luxury market is embracing personalization in ways we’ve never seen before. Learn why customized luxury merchandise is not just a gift—it’s an investment in your brand’s future.

Whether you’re a business looking to stand out or a marketing professional seeking the next big idea, this episode will provide insights into why luxury promotional products are becoming the go-to choice for businesses aiming for exclusive experiences.

Tune in for a masterclass in creating luxury marketing assets that people will remember.

Key Takeaways:

• How luxury merchandise boosts brand prestige
• The power of exclusivity in promotional items
• Real-life case studies of successful luxury brand campaigns
• How to choose the right luxury product for your target audience
• Tips on creating memorable, personalized branded items

#LuxuryMerchandise #CustomMerchandise #BrandedProducts #PromotionalItems #LuxuryMarketing #CorporateGifts #ExclusiveMerchandise #HighEndMerchandise #LuxuryBranding #PersonalizedMerchandise #BrandVisibility #LuxuryPromotions #PremiumProducts #BespokeMerchandise #MarketingStrategy #Chat #Talk

Find out more and visit our website: https://www.cubicpromote.com.au/