🎯 Mindset is everything… but how do you actually define it, train it, and use it to change lives?

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter! In this episode, Scott sits down (for the third time!) with special guest Mark England, co-founder of Enlifted and one of the most respected mindset coaches in the fitness and coaching world.

Mark is joining us not only on the podcast but also LIVE on stage at the Gym Profits Summit in Scottsdale this November 14–15. His work has transformed the way coaches, gym owners, and entrepreneurs think about mindset—and today, he breaks it down in a way you’ve never heard before.

💡 From the stories we tell ourselves to the exact words that shape our identity, Mark shows us why mindset isn’t just “rah-rah motivation”—it’s the mechanics of language and breath that literally change how we see the world.

✅ Why “mindset” is really just the story you tell yourself

✅ The Trifecta of Doom: fear of not being enough, imposter syndrome, and victim mentality

✅ How to spot the language traps keeping you stuck in self-sabotage

✅ The role of breathing in breaking out of victim thinking and stress responses

✅ How journaling and writing slow down chaotic stories in your head

✅ Simple daily practices (like soft talk detox) that rewire your confidence

✅ Why changing just a couple of words can change your entire life story

✅ How coaches can use these tools to help clients go deeper than nutrition & workouts

📌 Mark & Kimberly’s Live Enlifted Workshop is happening Thursday, September 11, 2025, from 12–2pm EST. This is your chance to experience their coaching method LIVE and learn how to get your clients major results.

👉 Register here: https://www.enlifted.me/liveworkshop

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs:

👉 https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to learn how to create a profitable fitness business:

👉 https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com

🔥 It’s time to master the words, rewrite the story, and build both the business and life you want. Let’s go!

The Gym Profits Summit | November 14–15, 2025 | Scottsdale, AZ

This is it! In this episode of The Profit Lifestyle for Fitness Entrepreneurs, Scott Carpenter drops the official announcement for the Gym Profits Summit — happening November 14–15, 2025 at Venue8600 in Scottsdale, Arizona.

This isn’t another conference filled with hype, fluff, and endless sales pitches. The Gym Profits Summit is a hands-on, workshop-style event designed to help you walk away with a ready-to-execute plan to add $10K–$20K in monthly profit—without needing 400–500 members to survive.

🚀 HUGE ANNOUNCEMENT: Special Guest Matt Wilber

Joining Scott is Matt Wilber, one of the top multi-location gym owners in the U.S. and creator of the 7-Figure Marketing Method. Together, Scott and Matt will give you an unfair advantage in today’s fitness industry by combining:

✅ Build a Winnable Model – Learn how to maximize profit with 150–200 members instead of chasing volume.

✅ Master High-Ticket Sales – Scott’s proven framework that adds $10K–$20K/month in weeks, even from current clients.

✅ Matt’s 7-Figure Marketing Method – Proven lead-gen and referral plays that flood your gym with paid trials (no wasted ad spend).

✅ Retention & Pricing Power – Why charging more helps reduce churn and creates stronger client results.

✅ Workshop-Style Implementation – Do the work in the room, create offers, scripts, and systems, and leave with everything ready to implement on Monday.

📌 Event Details

📍 Location: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255

📅 Dates: November 14–15, 2025

🎟️ Seats: Capped at 120 gym owners only (intimate & implementation-focused)

Event Format:

Small group, interactive workshops (not just note-taking)

Q&A access with Scott & Matt throughout the event

Live worksheets, playbooks & scripts to take home

Connections with other high-level gym owners solving the same challenges

Who Should Attend:

Gym owners stuck at break-even or “grind mode”

Multi-location owners looking to scale profitably

Fitness entrepreneurs ready to bolt on high-ticket and modern marketing plays

🔥 Secure Your Spot

This event will sell out quickly. To make sure you don’t miss it:

👉 Join the waitlist now at gymprofitssummit.com

Only those on the waitlist will get first access to tickets when they go live.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode.

2️⃣ Join our free community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to learn how to create a profitable fitness business: ptlegends.com/1on1call

📧 Questions about the summit? Email us at info@theprofitlifestyle.com

👉 Don’t wait—get on the waitlist now at https://gymprofitssummit.com/

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🔥 Build a business that gives you both income and freedom. See you in Scottsdale this November!

💡 The Wealth Protection Playbook for Gym Owners 💡

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This week we’re tackling a question nobody in the fitness industry ever talks about—but everyone should: what happens to your business and your family if you die?

It’s a tough, uncomfortable topic, but ignoring it could devastate everything you’ve worked for. Scott and Andy open up about life insurance, financial protection, and how to make sure your loved ones and business partners are secure no matter what.

✅ Why most gym owners are financially vulnerable if tragedy strikes

✅ The difference between term vs. whole life insurance (and why both matter)

✅ How whole life insurance can build wealth and protect your family

✅ The truth about GoFundMe campaigns and why they’re not enough

✅ Scott’s personal story of using life insurance to buy real estate and fund growth

✅ How to use convertible term policies to protect yourself against future health issues

✅ Why the wealthiest people have the most insurance

✅ How to build “money babies” (assets that create more assets 💵👶)

I was recently a guest on the Business of Strength Podcast with Dan Goodman—where I’ll also be a guest speaker at their Scottsdale Event on Sep 18–19.

👉 Get $250 OFF tickets with my speaker code “Carpenter250” at www.bosretreat.com

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to learn how to build a profitable fitness business: ptlegends.com/1on1call

4️⃣ Email us anytime at info@theprofitlifestyle.com for questions, feedback, or support

🔥 This episode isn’t just about making money—it’s about protecting what matters most. Take action now so your family and your business are secure, no matter what tomorrow brings.

📩 The Simplest Marketing Play You’re Not Using 📩

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving into one of the easiest and most effective marketing plays you can run today—the famous 9-word email. No tech, no funnels, no ad spend—just a simple question that sparks conversations and gets clients walking back through your doors.

💡 Most gym owners are overcomplicating their marketing while ignoring the one tool they actually own—their email list. Scott and Andy break down exactly how you can use this dead-simple approach to re-engage leads, reignite conversations, and generate new clients out of thin air.

This strategy has been proven across multiple industries for decades, and now you’ll see how to plug it into your fitness business with 5 minutes of effort.

✅ Why your email list is your most valuable (and underused) asset

✅ The exact 9 words to send your list TODAY

✅ How to avoid overcomplicating follow-up emails that look like spam

✅ Why short, personal outreach beats polished “salesy” emails

✅ How this works even if you’ve been neglecting your list

✅ Real-world results from gym owners who’ve turned this into $30K+ weeks

✅ Why ROI on this play is infinite compared to paid ads

✅ The upcoming live events where you can go deeper into tactical plays

📢 I was recently a guest on the Business of Strength Podcast with Dan Goodman, where I’ll also be speaking at their Scottsdale event coming up September 18–19.

🎟️ Get $250 OFF tickets with my speaker code “Carpenter250” at www.bosretreat.com.

🔥 Also—don’t miss our big live event:

GYM PROFIT SUMMIT

📅 November 14 & 15, 2025

📍 Scottsdale, Arizona

This isn’t your typical conference. We’re cutting out the fluff and diving straight into strategic, tactical work that will change your business on the spot. Seats are limited (capacity 120), so save the date now.

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: Facebook Group

3️⃣ Book a free call with us to create a profitable fitness business: https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com with your questions, wins, or feedback—we’d love to hear from you!

📢 Important: This episode was originally recorded for The Business of Strength Podcast hosted by Dan Goodman. In it, Scott joins Dan as a guest to share proven strategies for adding a high ticket mentorship offer to your gym — a move that can add $100K+ per year without increasing your membership headcount.

We’ve added a short personalized intro so it fits right here in The Profit Lifestyle feed.

You’ll hear how gym owners in all kinds of markets — from high-income Scottsdale to small-town Louisiana — are using this approach to boost revenue, improve client results, and create more freedom for themselves.

💡 Bonus: Scott also dives into pricing strategies, overcoming sales objections, and why high-value clients are often the easiest to work with.

What You’ll Learn in This Episode:

✅ What a true “high ticket” offer looks like (and why it’s not just a fancy 6-week challenge)

✅ How to structure 3-tier pricing for high, mid, and low offers

✅ How to sell high ticket in any market

✅ The “G-Wagen offer” and why the most expensive program can be the easiest to sell

✅ How to fulfill high ticket without overloading yourself or your team

✅ Why fewer members + higher value = more profit & freedom

✅ The financial habit that set Scott up for long-term wealth

✅ Scott’s story of bouncing back from major business setbacks

📌 Special Note:

I’ll also be a guest speaker at their Scottsdale event on September 18–19.

🎟 Get $250 off tickets with my speaker code: Carpenter250 at www.bosretreat.com.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

📧 EMAIL US at info@theprofitlifestyle.com

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

🔥 How Thinking Like a CEO Can Save (and Scale) Your Business 🔥

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, Scott and Andy reveal the hard truth: being a great coach isn’t enough. If you want a thriving fitness business, you must level up your CEO skills—or face some brutal consequences.

They break down real stories of gym owners who made critical mistakes due to gaps in leadership, financial strategy, and business planning. But it’s not all doom and gloom—Scott and Andy also share the exact mindset shifts and strategic moves that can turn your gym into a freedom-generating machine.

💥 This episode is your wake-up call to stop thinking like an employee and start running your business like a true CEO.

What You’ll Learn in This Episode:

✅ Why being “just a coach” limits your growth

✅ The mindset shift from operator to CEO (and what it unlocks)

✅ Real horror stories: tax audits, staffing mistakes, predatory loans

✅ How one bad financial move can crush your cash flow

✅ Why systems, staffing, and retention matter more than you think

✅ The 6 core areas every fitness CEO must master

✅ How to avoid burnout and reclaim your time and freedom

✅ Why you need a 3- to 5-year vision (and how to start one today)

Whether you want more profit, more time off, or just peace of mind, this episode gives you the playbook to start making smarter CEO moves right now.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our Facebook group for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call to build your profitable fitness business: https://ptlegends.com/1on1call

📩 EMAIL US at info@theprofitlifestyle.com if you want a free copy of our upcoming CEO Skills Audit to evaluate where your business stands—and what to fix first.

👉 It’s time to stop playing small. Start thinking like a CEO and build the business (and life) you truly want.

🏢 The Real Estate Blueprint for Gym Owners & Entrepreneurs 🏢

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

This week’s episode is pure gold if you’ve ever dreamed of owning the building your gym operates in—or simply want to start building serious wealth outside your business. Scott breaks down exactly how he bought his gym’s commercial space, turned a $61K down payment into a multi-million dollar real estate asset, and the real math, red flags, and creative hacks you need to know before you even think about signing a lease again.

This isn’t theory. This is what Scott actually did—and how you can too, whether you’re years away or ready to pull the trigger now.

💬 PLUS: You’ll hear the incredible story of a gym owner in their community who went from crammed townhome living to buying his dream family home—just 8 weeks after launching his high-ticket offer.

What You’ll Learn in This Episode:

✅ Why owning your building can add 6 to 7 figures to your net worth

✅ The truth about SBA 504 loans—and how Scott got a 1.67% interest rate

✅ A breakdown of real monthly costs vs. rent (spoiler: it’s cheaper to own)

✅ How to find off-market deals and negotiate directly with sellers

✅ The zoning trap that nearly cost him $160K—and how he avoided it

✅ What to watch out for when dealing with landlords, city permits, and remodels

✅ Real examples of seller financing, bridge loans, and appraisal strategy

✅ The exact math showing how he’ll earn over $100K/year in passive cashflow

✅ Tips for building long-term wealth with either residential or commercial real estate

✅ Why this isn’t just for big players—and how you can get started right now

Whether your goal is to buy your first home, escape a bad lease, or build long-term passive income… this episode will stretch your mindset, give you tools, and show you how to play a wealth game most gym owners ignore.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free Facebook group for gym owners & fitness entrepreneurs:

👉 https://www.facebook.com/groups/474001787163211

3️⃣ Book a free 1:1 strategy call and let’s talk about your business, your goals, and what’s possible:

👉 https://ptlegends.com/1on1call

🔥 It’s time to stop renting your future. Learn to own it instead.

🏢 Real Estate Tactics That Could Save (or Sink) Your Fitness Business

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving deep into one of the most overlooked—but absolutely critical—topics for gym owners: lease negotiation. Whether you're opening a new location or staring down a renewal, the fine print in your lease can make or break your entire business.

💥 These are multi-six-figure deals with massive liability—and Scott and Andy are giving you the playbook to negotiate like a pro, avoid hidden landmines, and even flip the leverage in your favor.

What You’ll Learn in This Episode:

✅ The #1 biggest risk to your business (hint: it’s your lease)

✅ Why personal guarantees can wreck your financial life

✅ Scott’s favorite strategy for negotiating tenant improvements

✅ How to avoid getting stuck with a $20K HVAC bill

✅ The “exclusive use” clause that can protect you from direct competition

✅ How to approach mom-and-pop landlords vs. big corporate REITs

✅ The power of Letters of Intent—and how to write one that anchors YOUR terms

✅ Creative tactics to get free rent, escape 3% annual increases, and win favorable renewal options

✅ What to do if your lease is already signed (and how to renegotiate smart)

From finding your dream space to navigating shady clauses and sneaky fees, this episode is your real estate armor. Don’t sign another lease—or get trapped in a bad one—until you’ve heard this.

🧠 Bonus: Learn how Scott turned a terrible leasing situation into an opportunity to buy his own building—and flipped the script with two middle fingers up.

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us to grow your fitness business profitably: https://ptlegends.com/1on1call

💼 Don’t let your lease own you—own your business, own your future. Let’s go!