🔥 Mike Arce on Building Elite Teams and His New Book for Gym Owners 🔥

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your host Scott Carpenter!

This episode is packed with insights from an epic sit-down at Scott’s house with Mike Arce, CEO of Loud Rumor. Mike’s not only one of the most influential voices in the gym industry, but he’s also launching a powerful new book for fitness business teams: The Standard Is You: The Gym Employee’s Guide to Winning Work, Life, and Leadership.

🎙️ Mike and Scott go deep on culture, leadership, and the real reasons most gyms plateau. This is a must-listen for gym owners who want to scale with excellence—and team members who want to stand out as elite A-players.

🔥 “The standard is YOU. What you tolerate becomes the new normal.”

What You’ll Learn in This Episode:

✅ Why gym culture starts with individuals, not systems

✅ The 13 Rules A-Players Live By (and how to spot who’s really raising the bar)

✅ How to get your team to manage up—not just down

✅ Why thinner books get read (and how this inspired Mike’s new book)

✅ How to train a team that thinks like owners

✅ Why employee standards—not owners—determine if goals get hit

✅ Scott’s and Mike’s “Uncle vs Dad” analogy that’ll change how you coach your team

✅ How The Standard Is You can instantly raise buy-in, alignment & culture

✅ Real examples from Loud Rumor’s high-performing gyms across the U.S.

✅ How to build a mission-driven, self-led team culture that lasts

Mike Arce, CEO of Loud Rumor, came over to my house yesterday as a guest on my podcast “The Profit Lifestyle For Fitness Entrepreneurs” for his upcoming book, The Standard Is You.

💥 Whether you're running one location or scaling a fitness empire, this book and episode are the blueprint for creating a winning team from the inside out.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

📚 Grab Mike Arce’s new book here: www.standardisyoubook.com

🎯 Build a team that doesn’t just follow the standard—they raise it. Let’s go.

Episode 173: How to Get a $30–$100K Line of Credit IMMEDIATELY for Your Business (No Bullshit Scam)

💸 Dig Your Well Before You're Thirsty: The Recession-Proof Cash Access Plan 💸

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re handing you one of the most practical financial lifelines a fitness entrepreneur can have: a legit, fast, and reliable way to get a $30K–$100K business line of credit—even if your cash flow is tight right now.

💡 Think you need perfect credit or a fat bank account? Think again. Scott and Andy break down how gym owners across the country are getting approved live on coaching calls using this exact strategy. Whether you need funds for emergency repairs, a cushion during slow months, or a chance to expand during a downturn—this is your safety net.

What You’ll Learn in This Episode:

✅ How to get approved for $30K–$100K in under 10 minutes

✅ Why AMEX is the go-to for small biz capital (with zero BS fees)

✅ The 61-day trick to triple your credit limit

✅ Why waiting until you’re broke is the worst time to apply

✅ How to move high-interest debt into low-interest lines of credit

✅ The key difference between a business credit card and a line of credit

✅ Why credit utilization crushes your score (and how to fix it fast)

✅ Real stories: Gym owners approved on LIVE coaching calls

🎯 Tools & Links from This Episode:

🎥 Dig Your Well / What To Do in a Recession Call (Recording):

Watch it here » https://vimeo.com/1079577589?share=copy

💳 AMEX Business Credit Card (Referral – Earn Rewards):

Get the card » https://americanexpress.com/en-us/referral/bluebusinessplus-credit-card?ref=SCOTTCpR2E&xl=cp01

💼 AMEX Business Line of Credit (Apply Now):

Start application » https://www.americanexpress.com/en-us/business/blueprint/business-line-of-credit/?inav=us_menu_banking_business_banking_business_line_of_credit

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our free community for gym owners & fitness entrepreneurs:

https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call:

https://ptlegends.com/1on1call

🔥 Don’t wait until the well runs dry. Get access to capital now, before you actually need it. Your future self will thank you.

🎯 Game-Changing Tactics from the Industry’s Smartest Minds 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, Scott gives the full inside scoop on what went down at the Growth & Scale Conference hosted by Matt Wilber — from jaw-dropping strategies to real-world tactics gym owners are using to scale without burning out.

💡 If you didn’t attend, this is your shortcut to the best ideas in the room. Scott and Andy break down what was shared, what worked, and how it all connects back to building a more profitable, sustainable fitness business.

What You’ll Learn in This Episode:

✅ Why Scott and Matt Wilber’s models are two sides of the same coin

✅ How Matt built retention + revenue through mid-ticket 12-week programs

✅ The behind-the-scenes of Matt’s break from Fit Body Boot Camp & franchise limitations

✅ Scott’s revamped High-Ticket Launch 2.0 strategy that’s producing $12K+ before the official launch

✅ How to turn gym profits into indestructible wealth

✅ Aaron Nash’s smart approach to supplement sales (yes, it can be worth it)

✅ Trevor Witwer’s habit-based coaching model with Coach Catalyst

✅ Why this event focused on implementation, not just inspiration

This isn’t a highlight reel—it’s a tell-all recap of the most impactful lessons, wins, and opportunities that came out of the event. If you want to grow your gym without relying on broken funnels or overcomplicated tactics, this episode is pure gold.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe so you never miss an episode

2️⃣ Join our private Facebook group for fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to fix your gym business model: https://ptlegends.com/1on1call

🔥 Your next level of growth isn’t about doing more—it’s about doing what actually works. Let’s go.

🎯 The Psychology of Inaction & Its Cost to Your Business 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this raw and revealing episode, Scott and Andy unpack one of the biggest killers of gym growth: inaction. Whether it’s fear, perfectionism, or just plain burnout, not making a move can be more dangerous than making the wrong one.

💡 Ever find yourself stuck on the fence—even when you know what you should be doing? You’re not alone. Today, we break down what holds gym owners back from finally fixing their broken business models, and why “waiting” is actually costing you thousands.

What You’ll Learn in This Episode:

✅ Why “waiting for the right time” is a myth

✅ The hidden cost of indecision—mentally, emotionally, and financially

✅ How old beliefs and ego keep gym owners from leveling up

✅ Why change often feels like an identity crisis (and how to move through it)

✅ Real stories of gym owners who stayed stuck vs. those who finally took action

✅ How to identify the real fear behind your hesitation

✅ The truth about pricing and why “charging what you’re worth” is just the start

✅ A no-fluff framework for taking control of your business trajectory

Whether you’re hitting a plateau, stuck in fear-based thinking, or just need a push, this episode is your wake-up call. It’s time to stop thinking about growth and start executing.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe so you never miss an episode

2️⃣ Join our private Facebook group for fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to fix your gym business model: https://ptlegends.com/1on1call

🔥 Remember: action beats perfection. Let’s build a business that gives you both freedom and fulfillment.

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts, Scott Carpenter and Andy Boimila!

In this episode, Scott and Andy dive into their personal libraries and reveal the 10 most impactful books that shaped their business success, leadership skills, personal growth—and even how they view money, marketing, and life itself.

💡 If you've ever wondered which books are actually worth your time (and not just hype), this episode is your shortcut to the real game-changers.

What You’ll Learn in This Episode:

✅ Why re-reading the right books beats reading a hundred new ones

✅ Scott’s go-to book for surviving his darkest entrepreneurial moments

✅ Andy’s early wake-up call that "owning a business" is not the same as "having a job"

✅ The philosophy that makes obstacles your greatest advantage

✅ How Extreme Ownership and Radical Candor reshaped their leadership styles

✅ Why you need to "build your business to sell"—even if you never plan to sell

✅ The marketing frameworks that actually moved the needle

✅ Financial philosophies that make your money work for your lifestyle, not just retirement

✅ How to get 10X growth without burning out

Scott’s Top 5 Books:

• The Obstacle is the Way by Ryan Holiday
• The One Thing by Gary Keller
• Expert Secrets by Russell Brunson
• 10x is Easier Than 2x by Dan Sullivan
• Killing Sacred Cows by Garrett Gunderson
• 
  

Andy’s Top 5 Books:

• Built to Sell by John Warrillow
• Extreme Ownership by Jocko Willink
• Radical Candor by Kim Scott
• Traction by Gino Wickman
• Building a StoryBrand by Donald Miller
• 
  

Whether you're just starting your journey or already scaling your business, these books—and the lessons inside them—can save you years of trial and error.

🎯 Pro Tip: Don't just read these books—implement them. True success comes from action, not just knowledge.

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community of growth-minded fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to talk about growing your gym and investing smarter: https://ptlegends.com/1on1call

🔥 Let’s turn your fitness business into the launchpad for real freedom. Let’s go!

🏢 The Wealth-Building Strategy No One’s Talking About 🏢

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In today’s episode, we dive deep into commercial real estate—and why owning the building your gym is in could be the smartest (and most lucrative) business decision you’ll ever make.

💸 Still paying rent? You might be missing out on a wealth-building machine hiding in plain sight. Scott and Andy break down how gym owners can build long-term financial freedom by making smart real estate moves—even if they’re starting with bad credit or no money down.

Whether you’re just starting out or you're a few years into gym ownership, this is the kind of wealth play that can change your life.

✅ Why real estate is the most forgiving asset class

✅ How gym owners can leverage SBA loans (with 1.67% interest rates 😱)

✅ The story of going from bad credit and broke to millions in real estate

✅ How a $450K project turned into a $1M+ property

✅ Why renting could cost more than owning (even with a mortgage)

✅ Creative financing strategies including seller financing & low down payments

✅ How one gym owner sold her building and walked away with 7 figures

✅ Andy’s story: How a 3-family home turned into a $500K windfall

✅ Real estate as an inflation hedge + passive income stream

This episode is real, actionable, and exactly what gym owners need to hear if they want to stop trading time for money and start building generational wealth.

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community of growth-minded fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free strategy call to talk about growing your gym and investing smarter: https://ptlegends.com/1on1call

🔥 Let’s turn your fitness business into the launchpad for real freedom. Let’s go!

🎯 The Real Organic Marketing Playbook for Gym Owners 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with your hosts Scott Carpenter and Andy Boimila!

In this episode, we’re diving into the real talk on lead generation—no fluff, no fancy funnels—just raw, organic strategies that bring in high-quality leads for free.

💡 Ever feel like paid ads are draining your wallet but not filling your schedule? You’re not alone. Scott and Andy are revealing how gym owners can “borrow” (or steal 😎) their dream clients from other businesses without spending a dime on Meta.

This is the stuff that actually works in 2025.

✅ Why Facebook ads are soul-sucking right now

✅ The “borrow and steal” method for finding perfect-fit clients

✅ How to turn local chiropractors, juice bars & realtors into lead sources

✅ Scott’s $25 gift basket strategy that crushes paid advertising

✅ The power of showing up (literally) and building real relationships

✅ The “beer collab” idea that doubled Andy’s lead list overnight

✅ Why high-paying clients complain less and stay longer

✅ How to partner with businesses in a win-win-win way

Whether you’re brick-and-mortar or online, these strategies are low-cost, simple to execute, and can be the difference-maker in your growth this year.

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!

🎯 Finally Learn to Leverage AI the RIGHT Way 🎯

Welcome back to The Profit Lifestyle for Fitness Entrepreneurs with Scott Carpenter and Andy Boimila!

In this episode, we’re diving into one of the hottest (and most misunderstood) topics out there—AI. Not the hype, not the BS. We’re talking about how gym owners and fitness entrepreneurs can actually use AI to save a ridiculous amount of time and boost their bottom line.

Both Scott and Andy share how they went from eye-rolling at ChatGPT to using it as a powerhouse tool in their gyms, content creation, marketing, and more. If you’ve been on the fence about using AI, or you tried it once and hated it, this episode will change the game for you.

What You’ll Learn in This Episode:

✅ Why most AI content sucks—and how to fix it

✅ The “lazy employee” principle of AI (and how to train it)

✅ How Scott uses AI to write pro-level email sequences in minutes

✅ How Andy builds a week of custom social posts using AI in 30 minutes

✅ What to feed ChatGPT so it actually sounds like you

✅ Why most gym owners are stuck in marketing hell—and how AI gives you freedom

No fluff, just real strategies we’re using right now in our gyms and with our clients. You’ll walk away knowing exactly how to start using AI effectively today.

When You’re Ready… Here Are 3 Ways We Can Help You:

1️⃣ Subscribe to the podcast so you never miss an episode

2️⃣ Join our community for gym owners & fitness entrepreneurs: https://www.facebook.com/groups/474001787163211

3️⃣ Book a free call with us on how to create a profitable fitness business: https://ptlegends.com/1on1call

🔥 It’s time to build a business that gives you both income AND freedom. Let’s go!