If you’ve been avoiding video because you feel awkward on camera or don’t know where to start, this episode is for you.

I’m joined by Lion Fludd, a retired Marine, digital creator, and expert in helping entrepreneurs level up their virtual presence. Lion believes anyone can look professional online, and it doesn’t take expensive gear, just the right mindset and a few key habits.

We talk about how to improve your lighting (even with a regular lamp), why audio quality matters more than video, and how to create backgrounds that look clean and confident, instead of distracting. Lion also shares his philosophy of “start ugly” and his four-step process to overcome fear, get comfortable recording yourself, and grow your confidence on camera.

Whether you’re leading Zoom meetings, creating social media content, or just want to look and sound more professional online, this conversation will inspire you to show up, take action, and stop waiting for “perfect.”

Key Takeaways:

• Start ugly; but start: Perfection isn’t the goal; progress is. Every professional started as a beginner who pressed record anyway.
• Your background tells a story: A clean, well-lit background eliminates distraction for the viewer and makes you stand out as the presenter.
• Lighting is everything: Natural light or a simple lamp in the right place can instantly elevate your professionalism, no fancy equipment required.
• Audio matters more than video: People forgive grainy video, but bad sound makes them click away.
• Avoid the “gear trap:” Don’t get caught in the gear acquisition syndrome. Use what you have, then level up intentionally as you move along.
• Consistency builds confidence: Every video you make teaches you something new. Keep showing up and the polish comes with practice.
• Success starts with community: You don’t have to go it alone, connection, feedback, and collaboration make all the difference.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Lion:

Lion Fludd is a dynamic content creator and educator, dedicated to showcasing the art of video content through his innovative platform, VCA Academy. With a passion for visual storytelling, Lion has transformed his extensive experience in video production into a comprehensive educational resource for aspiring speakers and content creators.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If...

When the economy shifts, it’s easy to feel powerless. Sales slow down, clients hesitate, and fear starts whispering that success is out of reach. But I’ve learned that your business doesn’t have to shrink just because the world feels uncertain.

In this episode, I’m sharing what I discovered when my husband and I launched our multi-award-winning business during the 2008 recession. A time when banks were collapsing, businesses were closing, and most people told us we were crazy to start something new.

From mastering your mindset and rebuilding structure to rediscovering joy in the work you do, this episode is a roadmap for staying strong when things get tough.

You’ll hear why mindset is the true foundation of business success, how to recognize the habits and beliefs that hold you back, and why taking responsibility, rather than blaming the economy or outside forces, is the key to getting your momentum back. Drawing inspiration from Jeffrey Gitomer’s The Little Red Book of Selling, I also share timeless lessons on consistency, self-trust, and action.

Whether you’re facing slow sales, self-doubt, or the weight of uncertainty, this episode will help you realign with your goals, rebuild your confidence, and reignite your commitment to your vision.

Key Takeaways:

• Commitment builds resilience: The businesses that thrive during uncertainty are led by owners who commit to showing up no matter what’s happening externally.
• Your mindset is your front door: Belief and focus drive outcomes more than market conditions.
• Don’t give your power away: Own your results and take action.
• Get back to basics: Simplicity, consistency, and fundamentals always outperform panic.
• Structure creates stability: Refine your systems, SOPs, and workflows so your business keeps running, even when things get messy.
• Check your environment: You are the average of the five people you spend the most time with. Surround yourself with positive, driven peers.
• Step outside the grind: Rest, creativity, and fun fuel clarity.
• Action is the antidote to fear: Momentum builds confidence. Do one productive thing every day to pull yourself forward.
• Ask for support: Mentors and coaches help you see past the noise and remind you of what’s actually true about your ability and results.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for

What if the reason you’re not getting referrals has nothing to do with your skills, or even your results, but rather everything to do with your approach to networking?

In this episode of the Profit Connections Podcast, I sit down with Frank Agin, president of AmSpirit Business Connections and host of the Networking RX podcast. Frank has worked with thousands of professionals and entrepreneurs, and he’s identified the three key reasons people don’t get referrals.

We break down why relationships, education, and trust are the cornerstones of effective networking. You’ll learn why simply handing out a business card won’t get you results, how to shift from the vague “I do everything” pitches to clear 30-second stories, (think elevator pitch), and how to give your network the exact language they need to recommend you confidently.

Whether you’re just starting out in business or looking to increase referrals from your existing network, this episode gives you a practical framework for networking that actually works and you can start on today.

Key Takeaways:

• Referrals begin with real relationships: People don’t refer strangers, they refer people they know, like, and trust.
• Educate your network: People need clear, specific stories to recognize referral opportunities.
• Empower with language: Give contacts the words to confidently recommend you when you’re not there.
• Referrals build trust: Third-party recommendations carry more weight than any sales pitch.
• Referrals reflect your reputation: When someone refers you, they’re lending you their credibility. Protect it by following through and going above and beyond.
• Follow-up creates consistency: Networking isn’t a one-time event; it’s an ongoing habit of checking in, helping, and staying top of mind.
• Track and refine your referral strategy: Just like marketing, you can measure what’s working, where your referrals come from, and how to improve your process.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Frank:

Frank Agin is president of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become successful and gain more referrals through networking.

He also shares information and insights on professional relationships, business networking and best practices for generating referrals on his Networking Rx podcast and through various professional programs.

Finally, Frank is the author of several books, including Foundational Networking: Creating Know, Like & Trust For A Lifetime of Extraordinary Success and The Three Reasons You Don’t Get Referrals. See all his books and programs at frankagin.com.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Today we’re pulling back the curtain on what it’s like to work through a live coaching session with me.

My guest, Jenny Benson, runs This Mom Made, where she creates custom embroidery, T-shirts, memory bears, and quilts. Like so many creative entrepreneurs, Jenny loves the craft but struggles with the business side: numbers, marketing, and knowing how to hit consistent income goals.

Together, we worked through what it will take for Jenny to reach $2,000 in monthly sales. Rather than relying on vague hopes, we turned her big goal into clear, measurable targets with practical steps to make it achievable.

This episode offers a candid, relatable look at entrepreneurship; the messy, exciting, and sometimes overwhelming process of transforming a creative passion into steady, reliable income.

Key Takeaways:

• Clarity matters: Vague goals like “more sales” don’t work, instead use specific numbers to create action.
• Break it down: $2K/month = 5 embroidery jobs + 2 shirts per day.
• Avoidance costs: Skipping marketing or accounting leaves money on the table each month.
• Track trends: Some items may need focused marketing at specific times of the year to really sell.
• Three-tier goals: Use realistic, stretch, and next-level goals to build momentum.
• CEO mindset: Focus on what you love, and manage or delegate the rest.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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Taxes don’t have to be scary or expensive.

In this episode, founder & CEO of Together CFO KC Chohan breaks down how everyday business owners can use the same concepts family offices use to legally reduce taxes and build generational wealth.

We start with the big picture: why 90% of taxpayers overpay and how to stop it with proactive planning. KC explains the two lanes of smart tax reduction and shares practical examples you can apply this year on things like; bonus depreciation on vehicles and equipment, the Augusta Rule, and hiring your kids to name a few.

You’ll also learn how to pick the right CPA vs. tax strategist, the questions to ask before hiring, and why quarterly planning beats year-end panic. If you’ve ever wondered how high-net-worth owners pay single-digit effective rates, this conversation shows the legal, repeatable playbook and how to adapt it to your business today.

Key Takeaways:

• Core Truth: Most business owners overpay because they plan at filing time, not quarterly.
• Hidden Win: The Augusta Rule lets you rent your home to your business for up to 15 days tax-free.
• Family First: Hire your kids for legitimate work and shift income at lower rates.
• Philanthropy Upgraded: A Strategic Giving Partnership can deliver 50% deductions and keep capital compounding.
• Right team: A CPA files; a tax strategist designs the plan and most businesses need both.
• Quality control: Send the 50 loopholes checklist to your CPA and ask which you’re missing.
• Wealth lens: The goal isn't to pay less tax, it’s structuring cash flow to build multi-generation wealth.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About KC:

KC Chohan is the Founder and CEO of Together CFO, a premier financial strategy firm helping business owners build generational wealth through advanced tax strategies. With a background in finance and accounting, KC has worked with Fortune 500 companies and elite entrepreneurs to optimize their wealth structures and protect assets. He's a sought-after speaker and thought leader in the areas of business finance, tax strategy, and wealth management, regularly featured on top podcasts and events. KC is also the host of The CEO Story podcast, where he interviews top-performing entrepreneurs to uncover their paths to success.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that...

In the final episode of our Legendary Business: From Rats to Riche$ series, we meet Charlotte Rat. The tentative rat who tries everything but never commits long enough to see results. Charlotte is enthusiastic and always chasing the “next big thing,” but her constant starting and stopping keeps her business stuck at zero.

This episode unpacks why TRY is the three-letter word killing momentum, and how to replace it with Planning, Follow-Through, and Consistency (the PFC formula). I also share the flywheel concept from Good to Great; a powerful reminder that success comes from repeated effort that builds its own momentum over time.

Charlotte Rat is relatable because we’ve all been there. But when she’s running your business, traction stalls.

The good news? With awareness, commitment, and consistency, you can kick Charlotte to the curb and finally create lasting momentum.

Key Takeaways:

Shiny object trap: Constantly starting new tactics resets your momentum to zero.

PFC formula: Plan it, follow through, and stay consistent every week.

Ban the word “try”: Commit fully or don’t start; “TRY” keeps you tentative.

Evaluate before you pivot: Cut what truly underperforms; add new tactics intentionally.

Systems save sanity: Document steps so consistency becomes easy (and recoverable if you are unavailable).

Do one thing deeply: As Ivan Misner says; one thing 6,000 times beats 6,000 things once.

Awareness wins: Notice when “Charlotte” shows up and course-correct quickly.

Measure momentum: Track leading indicators (outputs) and lagging results (outcomes).

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes...

What if your marketing didn’t feel heavy, overwhelming, or like a never-ending grind?

What if it actually brought you joy while still growing your business and fueling profits?

In this episode, I sit down with M. Shannon Hernandez, messaging and email marketing strategist and founder of the Joyful Business Revolution. Shannon is passionate about helping established business owners with big missions and big hearts create businesses filled with joy, fulfillment, and alignment.

She shares why visibility alone won’t drive sales, how to shift from “churn and burn” content to resonant messaging, and the six-part Profit-Driven Messaging Ecosystem that creates lasting client connections.

We also dive into mission-driven content, the power of repetition, and why joy is not optional, it’s a business advantage you don’t want to miss.

At the end of the day, this isn’t about doing more, it’s about doing what matters, on purpose, and most importantly with joy. When your message resonates, your mission is clear, and your content covers all six parts of the Profit-Driven Messaging Ecosystem, marketing stops feeling like a grind and starts working like a flywheel.

Key Takeaways:

• Your brand is reputation: It’s not your logo or colors, it’s what people say about you when you’re not in the room.
• More content isn’t the answer: Without resonance, posting more only burns time and energy.
• What’s in it for me?: Every piece of messaging should answer this client question.
• Possibility sells too: Buyers are motivated not just by pain points, but also by desires and possibilities.
• Joy is strategic: Marketing that comes from joy and alignment attracts the right clients and fuels sustainable growth.
• Mission drives community: People will always buy your why before your what so ensure you repeat it.
• Repetition is necessary: It can take 20–30 touchpoints before your message starts to stick.
• Be bold: Share your stance, challenge outdated beliefs, and let clients self-select in or out.
• Don’t skip direct offers: Clients can’t buy if you don’t ask, clear invitations are part of a healthy ecosystem.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Shannon:

M. Shannon Hernandez is a Messaging & Email Marketing Strategist and the Founder of Joyful Business Revolution™. She has a passion for helping established business owners who have BIG missions and BIG hearts create sustainable, joyful growth. Shannon and her team specialize in organic marketing strategies that help clients grow aligned audiences, strengthen community connections, and use their profits for purpose–while prioritizing fulfillment, intention, and joy. Shannon is a strong ally for marginalized communities, actively advocating for diversity and inclusion in every aspect of her work. Beyond consulting and speaking, Shannon spreads joy and actively funds projects that create positive global impact.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

In Part 4 of the Legendary Business: From Rats to Riche$ series, we meet Charles Rat, the busy, overworked solopreneur who can always justify his bad customer service with a “good reason.” Charles is overwhelmed and doesn’t see things from his customers’ point of view. In the classic,” can’t see the forest for the trees” scenario, Charles is overwhelmed with the duties of running his business that he believes his exhaustion, interruptions, and stress excuse his gruffness.

The truth?

His behavior is driving customers away without him even realizing it.

With customer service increasingly rare in today’s self-serve world, standing out as a business that truly cares can be your greatest competitive advantage.

In this episode we dive deep into why customer service matters more than ever, why clients often leave without saying a word, and how you can avoid letting Charles Rat sabotage your business. You’ll learn how to reset when interruptions happen, how to truly listen to your customers (even when the questions feel repetitive), and what to do if you’ve already delivered poor service.

Key Takeaways:

• Customer service is everything: Even the best product or skill can’t save you if clients feel mistreated.
• Clients rarely complain: Most just leave quietly and then tell others about their bad experience.
• Small things add up: Rudeness, impatience, or cutting customers off damages trust.
• Interruptions aren’t the enemy: How you handle them defines your customer’s experience.
• Shift triggers work: A simple pause, breath, and smile can reset your energy before engaging.
• Let them ask: Even if you’ve heard the question 10,000 times, customers need to feel heard.
• Repair is possible: Reach out after mistakes, apologize, and make things right.
• Bad news spreads fast: Negative experiences travel quickly, while positive ones spread slowly..
• Great service stands out: In a world of DIY and self-service, exceptional customer care is rare and magnetic.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in...