What if the most powerful thing you could do for your business today was to stop hiding parts of yourself?

In this episode, I’m joined by Lisa Dunford Dickman, traveler, life coach, art medicine woman, and African safari retreat leader. Lisa spent 15 years as an author of over 40 Lonely Planet travel guidebooks before following a deeper calling into transformational coaching and retreats.

Today, she leads people to connect with the animals' wisdom, awaken deep wonder and return home forever changed, embodying how divinely loved they truly are.

Lisa shares her “Lessons from Lions” the philosophy she built after life-changing encounters with African wildlife. She explains why compartmentalizing keeps us stuck, how to align our business with our true values, and why giving yourself permission to be all of who you are makes you more magnetic both in business and in life.

This conversation isn’t just about strategy, it goes straight to the heart of what it takes to build a business that energizes you, lights you up, and radiates your personal joy out to the people you serve.

Key Takeaways:

• Bring All of You: You’re more powerful when you integrate your passions, values, and creativity into your business.
• Stop Compartmentalizing: Your business, hobbies, and personal values all feed each other, they’re not separate.
• Follow what lights you up: The things that energize you personally can become the most magnetic part of your business.
• Serve Yourself First: When your business fuels and inspires you, you naturally attract and impact others.
• Lead With Values: Identify your values and build your business out from there.
• Pause before action. Taking a breath and centering yourself can shift everything about how you respond.
• Energy is Contagious: The state you embody is felt by customers and shapes their experience.
• Experiment often: Try new things, see what aligns, and let go of what doesn’t.
• Give yourself permission: You don’t need outside approval to be who you are.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Lisa:

Lisa Dunford Dickman is a traveler, a life coach, an art medicine woman, and an African safari retreat leader. On her Open to the Magic (in Africa!) sea-to-safari transformational retreats, Lisa guides clients to connect with the animals’ wisdom, awaken deep wonder, and return home forever changed—embodying how divinely loved they truly are. Before becoming a coach, Lisa spent 15 years helping others explore the world as the author of more than 40 Lonely Planet travel guidebooks. She’s lived in six countries and speaks four languages (five if you count Texan! ;)

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

In Part 3 of our Legendary Business, Legendary Business: From Rats to Riche$ series , we meet Darnell, the invisible rat. Darnell has built the world’s best mousetrap, the Ultimate 1000, but there’s just one problem: no one knows it exists. His story is the perfect metaphor for so many business owners who are incredible at what they do, yet remain the “best kept secret” in their industry.

Drawing from the Pied Piper-inspired framework in my Amazon bestselling book, we’ll break down why visibility is essential, how to spot the ways you’re hiding from your market, and practical strategies to get in front of the people who need you.

We’ll explore advertising, marketing, networking, websites, press releases, social media, and more all through the lens of making your business easy to find, understand, and not too difficult to buy from.

If you’ve ever felt like your amazing work goes unnoticed, this episode will give you the clarity and tools to kick Darnell Rat out of your business for good.

Key Takeaways:

• Being the Best: Having the best product or service doesn’t matter if no one knows it exists.
• Visibility: This is a skill and learned strategy, not just a lucky break.
• Common Visibility Blockers: Includes fear of selling, not wanting to brag, or waiting for people to ask.
• Advertising: This can be a powerful tool, but it’s just one of many ways to get you and your service or product seen.
• Marketing: In today’s world marketing offers low-cost or free visibility opportunities, especially online.
• Networking: Helps to build a community that both refers to and supports your business.
• Website: Your website must make it crystal clear how to work with you.
• Press & Media: Press releases and traditional media still have value when used strategically.
• Social Media: This online space offers multiple formats to showcase your solutions to potential clients.
• Get The Message Out: You don’t have to be the face of your business but someone does.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section...

What if your business could get national visibility for free?

In this week’s episode, we sit down with The Expert Expert™ Rob Lange, a seasoned strategist with over 35 years of experience helping entrepreneurs, entertainers, and everyday business owners harness the power of press and media. The Expert Expert™ Rob Lange breaks down what “media” really means (hint: it’s not just writing a press release), how to position your business for TV, radio, magazines, and podcasts, and why any business yes, even a dry cleaner can make the news.

The Expert Expert™ Rob Lange shares juicy behind-the-scenes stories, including working with Orville Redenbacher and Suze Orman, and gives real examples of how local businesses have used media to dominate their markets. Plus, he explains why authenticity is your secret weapon and how to build a long-term strategy using his 11-pillar framework for expert entrepreneurs.

Whether you’re looking to grow your local presence or build a nationally recognized brand, this episode will give you the tools and the mindset shift to start thinking like “the media does.”

Key Takeaways:

• Press and Media: The most underused free marketing tool available to business owners.
• You Don’t Have To Be A Celebrity: Get featured no matter who you are, even local dry cleaners can leverage the media.
• Mainstream media: Still holds significant credibility and influence over public perception.
• Speak The Language Of The Media: Formatting and headlines matter in your content.
• Be Authentic: It is your most powerful asset when working with media.
• Exposure Through Press: Can boost your visibility, credibility, and ultimately, your revenue.
• Be A Recurring, Trustworthy Guest: You can become a go-to expert with the right training.
• Missing Out On Media: Many business owners miss out on media because they misunderstand what it is and how to use it.
• You Don’t Need To Do It Alone: The Expert Expert™ Rob Lange offers coaching and a self-guided course to get you started.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About The Expert Expert:

For Over 35 years as The Expert Expert™ Rob Lange has specialized in working with entrepreneurs, and business owners to create the business behind their skills, talents, and areas of specialty while positioning themselves as authorities and experts in their field, creating a business that can be monetized for sustained success. He is considered an expert in many facets of entertainment and business, has appeared on The Oprah Winfrey Show, Good Morning America, All My Children, VH-1, ABC, CBS, & FOX T.V. News and many local and regional radio and television shows nationwide.

Throughout his career, The Expert Expert™ Rob Lange has had the opportunity to work with, coach, represent, and promote hundreds of businessmen and women and worked with many top-name professionals in the worlds of entertainment and business including George Burns, Steve Allen, Phyllis Diller, Tony Bennett, Tom Jones, Kenny Rogers, Willie Nelson, The Beach Boys, The Monkees, Loretta Lynn, Michael Jordan, Don Rickles, Orville Redenbacher, Wally “Famous” Amos, Mrs. (Debbi) Fields, Robert Kiyosaki, Suze Orman, and many other national, regional, and local entrepreneurs and business owners.

Today, The Expert Expert™ Rob Lange spends much of his time educating, training, and consulting entrepreneurs and business owners on all levels on the use of press and media in their...

Welcome back to Part Two of our Legendary Business: From Rats to Riche$ series, based on my Amazon bestselling book about the five most common mistakes business owners make and how to fix them. (If you missed Part One, go back and meet Maya, the Nearsighted Rat in episode 26 “When Passion Gets in the Way of Profit“)

Today, we’re diving into a new chapter with one of my personal favorites: Holden, the Disoriented Rat.

Holden is easy to love. He’s hardworking, brilliant, and totally dedicated to his business. He shows up early, stays late, takes care of his customers, and gives it his all every single day. The problem? He has no idea where he’s going.

In this episode, I walk you through Holden’s story including the real-life inspiration behind him and explain why being amazing at your craft isn’t enough to build a successful business. We talk about the difference between staying busy and being intentional, and why defining what success actually means to you is the key to moving forward with purpose.

Whether you’re launching your first business or you’ve been at it for years, if you’ve ever felt like you’re working hard but still not making real progress, just like Holden, this episode is exactly what you need.

Key Takeaways:

• Success is a vague word until you give it shape: Whether it's a specific income, more freedom, or serving a certain audience—clarity on your version of success is the first step to achieving it.
• Being busy doesn’t mean you’re being effective: Without goals or a clear direction, your effort might not be moving you forward, it might just be keeping you in motion.
• Goals create structure, momentum, and clarity: When you set goals the right way, they become the foundation of your business.
• Writing goals down is where the magic begins: There’s something powerful about putting your goals on paper. It shifts them from wishful thinking to a tangible plan.
• Break down big goals into bite-sized steps: When you chunk goals down into manageable pieces, action becomes far less overwhelming.
• Set three levels of goals: realistic, stretch, and next-level: Together, they create a full picture of your growth path.
• Planning is what makes pivoting possible: Without a plan, pivots become panic. With a plan, they become a strategy
• Don’t underestimate the power of deciding: Choosing a goal, even an imperfect one, gives your energy somewhere to go and movement follows clarity.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

If you’ve been hesitant to grow your team because of the overwhelm, confusion, or fear of “doing it wrong,” this episode is your new go-to guide.

In today’s episode, I’m joined by Jessper Maquindang, a leadership and HR consultant who breaks down complex HR jargon into simple, actionable steps any small business owner can use to build self-led, high-performing teams that don’t just do the work, but help your business grow from the inside out.

From tax forms to team culture, Jessper delivers a mini masterclass in building a business rooted in clarity, trust, and shared values, while also tackling the tough stuff like misclassifying employees, missing documentation, and the costly mistakes that can sink your business even when your product or service is something that really sells.

Plus, Jesper shares his powerful Behavioral Elements Assessment, a simple but game-changing tool to help you understand not just who your employees are, but what motivates them. (And yes, he’s giving it to you for free)

If you’ve ever said “I’m not a people person,” or “I just want to do the work, not manage people,” this episode will change the way you think about leadership forever.

Key Takeaways:

• HR isn’t optional: Avoiding compliance or skipping foundational steps can cost your business.
• Start with culture: Define your mission, vision, and values before bringing someone onto your team.
• Hire for fit, not just skill: Someone can be talented but not align with your company culture or goals.
• You can't manage what you don't define: Clearly outline roles, expectations, and performance indicators.
• Documentation is your secret weapon: Employee handbooks, SOPs, and onboarding processes set everyone up for success.
• Leadership is a revenue strategy: Investing in your team's growth directly impacts your bottom line.
• Performance needs structure: Regular check-ins and measurable KPIs help employees thrive.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About the Jessper:

Jessper Maquindang, SPHR, is a leadership and HR consultant who equips entrepreneurs and executives with the strategies and mindsets to build high-performing, self-led teams. With an Executive Master’s in Leadership from the University of Southern California, Jessper blends academic rigor with real-world insight to elevate leadership, strengthen company culture, and enhance team performance. His mission is simple yet powerful: To help leaders drive growth by investing in and developing their people. Outside of work, Jessper has completed 16 marathons and visited all 50 U.S. states—proving that leadership, resilience, and perseverance aren’t just professional values, but a personal way of life.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

Welcome to part one of my five-part series based on my Amazon bestselling book Legendary Business: From Rats to Riche$. In this episode, I introduce you to Maya, the first rat you'll meet in the book, and possibly the most relatable one for many entrepreneurs.

Maya is the short-sighted rat. She’s all passion, no profit. She bakes majestic, intricate cakes because that’s what lights her up, but her customers? They keep coming back for her pies. The ones she finds boring, simple, and easy. The ones she doesn’t want to spend time making.

Sound familiar?

We unpack how Maya’s mistake, focusing only on her passion, mirrors a trap so many business owners fall into. And I’ll be honest, I’ve been Maya too. I share the story of a past business my husband and I ran, and how a similar oversight almost cost us our growth. I also share why understanding your profit margins and doing the “unsexy” parts of business is what ultimately frees you up to pursue your passion in a sustainable way.

If you've ever felt frustrated that your most inspired work isn’t selling, or if you've ever ignored the “boring” offers that quietly bring in consistent revenue, this episode is for you.

Key Takeaways:

• Maya the Rat: Represents the common business mistake of prioritizing passion over profitability.
• But You Love It: Doesn’t mean it’s what your audience wants or will pay for.
• Highest Revenue: Often comes from what’s simple, scalable, and in demand.
• Don’t Shun Them: Small jobs (like pies!) lead to big opportunities (like custom cakes).
• Profit Margins: matter more than price tags so don’t trade all your time for very little return.
• Business Structure: Avoiding admin tasks can block growth, even if They aren’t fun.
• Motivation matters: Use rewards or accountability to get through the tough stuff.
• Automating or delegating: Replicates yourself, multiplies your capacity, and expands your growth.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

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Are you being ghosted by your email list?

Today I welcome email strategist and business coach Karen Grill to walk us through the critical 2025 updates to email deliverability. From SPF and DKIM to domain-based email protocols, Karen breaks it all down in plain language, and gives you the roadmap to keep your emails landing in inboxes (not spam folders).

Whether you’re a seasoned entrepreneur or just starting to build your list, this conversation is your signal to pause, reset, and get your email game back on track, before your list stops listening for good.

Key Takeaways:

• You must authenticate your domain: Use SPF, DKIM, and DMARC or risk your emails going to spam.
• Gmail, Yahoo, and Microsoft: All are actively penalizing senders who don't follow new protocols.
• Mass marketing emails from a Gmail.com address: Is a no-go domain-based email is essential.
• Email service providers (like MailChimp or Kajabi) won’t protect you: Unless your domain is properly authenticated.
• Segmenting your audience is a critical step: Sending irrelevant emails can tank your sender reputation.
• Open rates can be misleading: Track click-throughs and replies too.
• If you notice a drop in performance: Stop sending emails immediately and investigate your metrics.
• Avoid broadcast-only strategies: Treat your list like individuals, not numbers.
• Use AI to support, not replace, your writing: Your voice, your individuality and connection matter.
• Schedule a monthly deliverability check-in: Prevent long-term damage to your sender reputation.

About Karen:

Karen Grill is a Business Coach and Email Strategist specializing in email authentication and deliverability. With over 15 years of experience helping small business owners build profitable, sustainable systems, she now focuses on making sure their emails reach the inbox - not the spam folder. In 2025, new sender requirements from Gmail, Yahoo, and Microsoft mean the old way of sending emails no longer works. Karen helps business owners adapt with smart, strategic systems - combining SPF, DKIM, and DMARC technical fixes with an up-to-date strategy, segmentation, warm-up sequences, and content that builds trust. Beyond email, she also helps clients strengthen their funnels, refine their offers, and streamline their operations. Her approach isn’t just technical - it’s transformational. Because in today’s landscape, deliverability is visibility.

https://karengrill.com

https://www.linkedin.com/in/karengrill1/

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

What does success actually mean for you? Is it about revenue? Recognition? Freedom? Fulfillment? Impact?

The truth is, success is deeply personal. And the moment you stop measuring it against someone else’s yardstick is the moment you start truly growing your business and living a life that feels aligned to you and your values.

In this episode, I share the 6 core rules of success we live by in our community. These aren't just feel-good phrases, they’re powerful mindset shifts and actions that can reshape how you show up in both your business and your life.

You'll walk away with permission (and encouragement) to lead boldly, build intentionally, and define success on your own terms.

Key Takeaways:

• Success is personal: There’s no one-size-fits-all version. Define what success means to YOU.
• See adventure: Reframe challenges as adventures and choose your perspective intentionally.
• Take up space: Visibility is non-negotiable for growth.
• Choose joy: Even in tough moments, how you feel is a choice.
• Invest in yourself: Time, money, and energy spent on learning or support will pay you back in dividends.
• Keep the next level in mind: Set realistic, stretch, and “next-level” goals to drive momentum.
• Decide: Indecision drains energy whereas making a decision moves you forward.
• There are no wrong turns: Every step brings clarity, even if the direction pivots.
• Let go of comparison: You are not behind. You’re building yourself and your business.
• You don’t need permission: But if you’ve been waiting for it, this is it. Take up space and lead.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

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