What if the most powerful thing you could do for your business today was to stop hiding parts of yourself?

In this episode, I’m joined by Lisa Dunford Dickman, traveler, life coach, art medicine woman, and African safari retreat leader. Lisa spent 15 years as an author of over 40 Lonely Planet travel guidebooks before following a deeper calling into transformational coaching and retreats.

Today, she leads people to connect with the animals' wisdom, awaken deep wonder and return home forever changed, embodying how divinely loved they truly are.

Lisa shares her “Lessons from Lions” the philosophy she built after life-changing encounters with African wildlife. She explains why compartmentalizing keeps us stuck, how to align our business with our true values, and why giving yourself permission to be all of who you are makes you more magnetic both in business and in life.

This conversation isn’t just about strategy, it goes straight to the heart of what it takes to build a business that energizes you, lights you up, and radiates your personal joy out to the people you serve.

Key Takeaways:

• Bring All of You: You’re more powerful when you integrate your passions, values, and creativity into your business.
• Stop Compartmentalizing: Your business, hobbies, and personal values all feed each other, they’re not separate.
• Follow what lights you up: The things that energize you personally can become the most magnetic part of your business.
• Serve Yourself First: When your business fuels and inspires you, you naturally attract and impact others.
• Lead With Values: Identify your values and build your business out from there.
• Pause before action. Taking a breath and centering yourself can shift everything about how you respond.
• Energy is Contagious: The state you embody is felt by customers and shapes their experience.
• Experiment often: Try new things, see what aligns, and let go of what doesn’t.
• Give yourself permission: You don’t need outside approval to be who you are.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Lisa:

Lisa Dunford Dickman is a traveler, a life coach, an art medicine woman, and an African safari retreat leader. On her Open to the Magic (in Africa!) sea-to-safari transformational retreats, Lisa guides clients to connect with the animals’ wisdom, awaken deep wonder, and return home forever changed—embodying how divinely loved they truly are. Before becoming a coach, Lisa spent 15 years helping others explore the world as the author of more than 40 Lonely Planet travel guidebooks. She’s lived in six countries and speaks four languages (five if you count Texan! ;)

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

In Part 3 of our Legendary Business, Legendary Business: From Rats to Riche$ series , we meet Darnell, the invisible rat. Darnell has built the world’s best mousetrap, the Ultimate 1000, but there’s just one problem: no one knows it exists. His story is the perfect metaphor for so many business owners who are incredible at what they do, yet remain the “best kept secret” in their industry.

Drawing from the Pied Piper-inspired framework in my Amazon bestselling book, we’ll break down why visibility is essential, how to spot the ways you’re hiding from your market, and practical strategies to get in front of the people who need you.

We’ll explore advertising, marketing, networking, websites, press releases, social media, and more all through the lens of making your business easy to find, understand, and not too difficult to buy from.

If you’ve ever felt like your amazing work goes unnoticed, this episode will give you the clarity and tools to kick Darnell Rat out of your business for good.

Key Takeaways:

• Being the Best: Having the best product or service doesn’t matter if no one knows it exists.
• Visibility: This is a skill and learned strategy, not just a lucky break.
• Common Visibility Blockers: Includes fear of selling, not wanting to brag, or waiting for people to ask.
• Advertising: This can be a powerful tool, but it’s just one of many ways to get you and your service or product seen.
• Marketing: In today’s world marketing offers low-cost or free visibility opportunities, especially online.
• Networking: Helps to build a community that both refers to and supports your business.
• Website: Your website must make it crystal clear how to work with you.
• Press & Media: Press releases and traditional media still have value when used strategically.
• Social Media: This online space offers multiple formats to showcase your solutions to potential clients.
• Get The Message Out: You don’t have to be the face of your business but someone does.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

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What if your business could get national visibility for free?

In this week’s episode, we sit down with The Expert Expert™ Rob Lange, a seasoned strategist with over 35 years of experience helping entrepreneurs, entertainers, and everyday business owners harness the power of press and media. The Expert Expert™ Rob Lange breaks down what “media” really means (hint: it’s not just writing a press release), how to position your business for TV, radio, magazines, and podcasts, and why any business yes, even a dry cleaner can make the news.

The Expert Expert™ Rob Lange shares juicy behind-the-scenes stories, including working with Orville Redenbacher and Suze Orman, and gives real examples of how local businesses have used media to dominate their markets. Plus, he explains why authenticity is your secret weapon and how to build a long-term strategy using his 11-pillar framework for expert entrepreneurs.

Whether you’re looking to grow your local presence or build a nationally recognized brand, this episode will give you the tools and the mindset shift to start thinking like “the media does.”

Key Takeaways:

• Press and Media: The most underused free marketing tool available to business owners.
• You Don’t Have To Be A Celebrity: Get featured no matter who you are, even local dry cleaners can leverage the media.
• Mainstream media: Still holds significant credibility and influence over public perception.
• Speak The Language Of The Media: Formatting and headlines matter in your content.
• Be Authentic: It is your most powerful asset when working with media.
• Exposure Through Press: Can boost your visibility, credibility, and ultimately, your revenue.
• Be A Recurring, Trustworthy Guest: You can become a go-to expert with the right training.
• Missing Out On Media: Many business owners miss out on media because they misunderstand what it is and how to use it.
• You Don’t Need To Do It Alone: The Expert Expert™ Rob Lange offers coaching and a self-guided course to get you started.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About The Expert Expert:

For Over 35 years as The Expert Expert™ Rob Lange has specialized in working with entrepreneurs, and business owners to create the business behind their skills, talents, and areas of specialty while positioning themselves as authorities and experts in their field, creating a business that can be monetized for sustained success. He is considered an expert in many facets of entertainment and business, has appeared on The Oprah Winfrey Show, Good Morning America, All My Children, VH-1, ABC, CBS, & FOX T.V. News and many local and regional radio and television shows nationwide.

Throughout his career, The Expert Expert™ Rob Lange has had the opportunity to work with, coach, represent, and promote hundreds of businessmen and women and worked with many top-name professionals in the worlds of entertainment and business including George Burns, Steve Allen, Phyllis Diller, Tony Bennett, Tom Jones, Kenny Rogers, Willie Nelson, The Beach Boys, The Monkees, Loretta Lynn, Michael Jordan, Don Rickles, Orville Redenbacher, Wally “Famous” Amos, Mrs. (Debbi) Fields, Robert Kiyosaki, Suze Orman, and many other national, regional, and local entrepreneurs and business owners.

Today, The Expert Expert™ Rob Lange spends much of his time educating, training, and consulting entrepreneurs and business owners on all levels on the use of press and media in their...