If you’ve been avoiding video because you feel awkward on camera or don’t know where to start, this episode is for you.

I’m joined by Lion Fludd, a retired Marine, digital creator, and expert in helping entrepreneurs level up their virtual presence. Lion believes anyone can look professional online, and it doesn’t take expensive gear, just the right mindset and a few key habits.

We talk about how to improve your lighting (even with a regular lamp), why audio quality matters more than video, and how to create backgrounds that look clean and confident, instead of distracting. Lion also shares his philosophy of “start ugly” and his four-step process to overcome fear, get comfortable recording yourself, and grow your confidence on camera.

Whether you’re leading Zoom meetings, creating social media content, or just want to look and sound more professional online, this conversation will inspire you to show up, take action, and stop waiting for “perfect.”

Key Takeaways:

• Start ugly; but start: Perfection isn’t the goal; progress is. Every professional started as a beginner who pressed record anyway.
• Your background tells a story: A clean, well-lit background eliminates distraction for the viewer and makes you stand out as the presenter.
• Lighting is everything: Natural light or a simple lamp in the right place can instantly elevate your professionalism, no fancy equipment required.
• Audio matters more than video: People forgive grainy video, but bad sound makes them click away.
• Avoid the “gear trap:” Don’t get caught in the gear acquisition syndrome. Use what you have, then level up intentionally as you move along.
• Consistency builds confidence: Every video you make teaches you something new. Keep showing up and the polish comes with practice.
• Success starts with community: You don’t have to go it alone, connection, feedback, and collaboration make all the difference.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Lion:

Lion Fludd is a dynamic content creator and educator, dedicated to showcasing the art of video content through his innovative platform, VCA Academy. With a passion for visual storytelling, Lion has transformed his extensive experience in video production into a comprehensive educational resource for aspiring speakers and content creators.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If...

When the economy shifts, it’s easy to feel powerless. Sales slow down, clients hesitate, and fear starts whispering that success is out of reach. But I’ve learned that your business doesn’t have to shrink just because the world feels uncertain.

In this episode, I’m sharing what I discovered when my husband and I launched our multi-award-winning business during the 2008 recession. A time when banks were collapsing, businesses were closing, and most people told us we were crazy to start something new.

From mastering your mindset and rebuilding structure to rediscovering joy in the work you do, this episode is a roadmap for staying strong when things get tough.

You’ll hear why mindset is the true foundation of business success, how to recognize the habits and beliefs that hold you back, and why taking responsibility, rather than blaming the economy or outside forces, is the key to getting your momentum back. Drawing inspiration from Jeffrey Gitomer’s The Little Red Book of Selling, I also share timeless lessons on consistency, self-trust, and action.

Whether you’re facing slow sales, self-doubt, or the weight of uncertainty, this episode will help you realign with your goals, rebuild your confidence, and reignite your commitment to your vision.

Key Takeaways:

• Commitment builds resilience: The businesses that thrive during uncertainty are led by owners who commit to showing up no matter what’s happening externally.
• Your mindset is your front door: Belief and focus drive outcomes more than market conditions.
• Don’t give your power away: Own your results and take action.
• Get back to basics: Simplicity, consistency, and fundamentals always outperform panic.
• Structure creates stability: Refine your systems, SOPs, and workflows so your business keeps running, even when things get messy.
• Check your environment: You are the average of the five people you spend the most time with. Surround yourself with positive, driven peers.
• Step outside the grind: Rest, creativity, and fun fuel clarity.
• Action is the antidote to fear: Momentum builds confidence. Do one productive thing every day to pull yourself forward.
• Ask for support: Mentors and coaches help you see past the noise and remind you of what’s actually true about your ability and results.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for

What if the reason you’re not getting referrals has nothing to do with your skills, or even your results, but rather everything to do with your approach to networking?

In this episode of the Profit Connections Podcast, I sit down with Frank Agin, president of AmSpirit Business Connections and host of the Networking RX podcast. Frank has worked with thousands of professionals and entrepreneurs, and he’s identified the three key reasons people don’t get referrals.

We break down why relationships, education, and trust are the cornerstones of effective networking. You’ll learn why simply handing out a business card won’t get you results, how to shift from the vague “I do everything” pitches to clear 30-second stories, (think elevator pitch), and how to give your network the exact language they need to recommend you confidently.

Whether you’re just starting out in business or looking to increase referrals from your existing network, this episode gives you a practical framework for networking that actually works and you can start on today.

Key Takeaways:

• Referrals begin with real relationships: People don’t refer strangers, they refer people they know, like, and trust.
• Educate your network: People need clear, specific stories to recognize referral opportunities.
• Empower with language: Give contacts the words to confidently recommend you when you’re not there.
• Referrals build trust: Third-party recommendations carry more weight than any sales pitch.
• Referrals reflect your reputation: When someone refers you, they’re lending you their credibility. Protect it by following through and going above and beyond.
• Follow-up creates consistency: Networking isn’t a one-time event; it’s an ongoing habit of checking in, helping, and staying top of mind.
• Track and refine your referral strategy: Just like marketing, you can measure what’s working, where your referrals come from, and how to improve your process.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About Frank:

Frank Agin is president of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become successful and gain more referrals through networking.

He also shares information and insights on professional relationships, business networking and best practices for generating referrals on his Networking Rx podcast and through various professional programs.

Finally, Frank is the author of several books, including Foundational Networking: Creating Know, Like & Trust For A Lifetime of Extraordinary Success and The Three Reasons You Don’t Get Referrals. See all his books and programs at frankagin.com.

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/

https://www.linkedin.com/in/sharongalluzzo/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the...