Send us a text

Dawn Kennedy talks with Brian Gregory, Creator of The YES! TEST, Copywriter, Speaker, Author, Podcaster. They delve into consumer perception and the emotional factors that drive purchasing decisions. Brian introduces the 'Yes Test,' a tool developed over seven years to help small businesses identify their most effective emotional marketing strategies. They discuss the 15 archetypes used in emotional branding, real-life examples of successful campaigns, and how these insights can revolutionize a business’s marketing efforts. Dawn and Brian also touch on how even seemingly rational business decisions are deeply influenced by emotions and the importance of aligning your brand’s message with those emotional triggers.

Who is Brian Gregory, and whom does he serve? (01:10)

The Yes Test: Emotional Algorithm for Marketing (01:17)

Emotional Branding Types (02:51 )

Real-world examples of successful emotional branding in action. (6:10)

The Power of Subconscious Decisions (09:16)

Branding Beyond Logos and Taglines (12:32)

How to adapt your messaging to match shifting consumer emotions. (17:19)

The Role of the Subconscious in Decision Making (22:03)

Advertising and persuasion techniques that tap into emotional triggers. (22:40)

Case studies: Miller Lite and other emotionally successful brands. (22:56)

The Power of Emotional Advertising (24:45 )

Temptation Brands and Emotional Marketing (30:11 )

The Yes! Test and Its Importance (34:18 )

Final thoughts and how to learn more about Brian’s work. (37:33)

Brian Gregory's Information:

Website: https://admanity.com

The YES! TEST Free Test Site: https://admanity.com/yes-test/

Calendly: https://calendly.com/admanity/admanity-zoom-call

LinkedIn: https://www.linkedin.com/in/briangregoryadmanity/

Alignable Profile: https://www.alignable.com/phoenix-az/the-yes-test

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text

Dawn Kennedy talks with Adam Ortman, CEO + Founder of Kinetic319, Author, Consumer Psychologist. They delve into the art and science of customer retention, and discuss essential strategies businesses should implement to keep their clients happy and loyal. They also explore innovative loyalty programs and the significance of maintaining genuine communication with clients. Dawn and Adam shares practical tips on rolling out new services and managing expectations to enhance customer loyalty

Who is Adam Ortman, and whom does he serve? (00:57)

Understanding Customer Journey and Lifetime Value (01:21)

Key metrics and effective strategies for customer retention. (3:15)

Why customer surveys are essential for growth and loyalty. (4:22)

Segmenting and Targeting Your Customers (05:37)

Using referrals and loyalty programs to drive retention and trust. (8:29)

Turning feedback into action: implementing what customers tell you. (12:12)

Tools and steps for managing customer data and enhancing relationships. (22:10)

Final Thoughts and Upcoming Offers (32:02)

Adam Ortman's Information:

Website: http://kinetic319.com/

LinkedIn:https://www.linkedin.com/in/adam-ortman/

Facebook: https://www.facebook.com/people/Kinetic319/100095513262322/

YouTube: https://www.youtube.com/channel/UC46k0ZR9oISM79tIObs4HWw

X: https://twitter.com/kinetic319

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text

Dawn Kennedy talks with Anne Bauer, a family business consultant, and coach. Anne shares her personal journey of joining and eventually running her sixth-generation family business. She discusses common challenges in family businesses, such as balancing legacy and innovation, clear communication, and generational transitions. Dawn and Anne explore the importance of maintaining both business and personal relationships within the family structure.

Who is Anne Bauer, and whom does she serve? (01:07 )

How Anne transitioned into the family business — and the lessons she learned along the way. (1:07)

Challenges and Evolution in Family Businesses (05:02)

Finding Your Place and Passion in the Family Business (11:13 )

Navigating complex family dynamics during business transitions. (15:11)

Communication and Boundaries in Family Businesses (19:38 )

Advice for New Family Businesses and Generational Transitions (24:24 )

Final thoughts and helpful resources for families in business together. (35:46)

Anne Bauer's information:

Website: https://www.thelegacyevolution.com/

IG: https://www.instagram.com/legacywithannebauer/

LinkedIn: https://www.linkedin.com/in/anne-bauer-legacy/

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text

Dawn Kennedy talks with Chris Peterson, co-founder of Lifemind.ai and author of 'Red and Blue Customers,' discusses the importance of understanding the political leanings and worldviews of consumers in marketing. They explore how liberal and conservative values influence purchasing decisions, media consumption, and brand trust. Dawn and Chris highlights the critical distinctions in worldviews between liberals and conservatives and their implications for business strategy, customer loyalty, and product innovation.

In this episode…

Who is Chris Peterson, and whom does he serve? (01:04 )

Understanding Customer Worldviews (01:19)

How to align your business values with your target market. (2:48)

Case Studies and Real-World Examples. (10:29)

Navigating Market Segmentation. (12:11 )

The impact of liberal vs. conservative values on consumer behavior. (17:35)

The Fascination with Apple Product Launches. (20:36)

The role of technology enthusiasts in market penetration. (21:14)

Building loyalty and understanding lifetime customer value. (22:36)

Worldviews in Business and Marketing. (23:47)

The Intersection of Marketing and Sales. (26:12)

Media Consumption and Worldviews. (31:17)

Coca-Cola's Global Market Strategy. (32:54)

Applying worldview insights to strengthen your business. (35:32)

An introduction to Life Mind AI and its role in business intelligence. (39:26)

Final thoughts and key takeaways. (40:59)

Chris Peterson’s Information:

Website: http://www.lifemind.ai/

LinkedIn: https://www.linkedin.com/in/chrispetersonsf/

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text

Dawn Kennedy talks with Neil Twa, author of Almost Automated Income with FBA, and Host of High Voltage Business Builders Podcast. Dawn and Nei talk about the importance of profitability over volume, understanding market demand, and leveraging Amazon's FBA system to optimize for success. Neil also outlines strategies for scaling a business to seven figures and beyond, the importance of customer intent, and handling tariff challenges.

In this episode….

Who is Neil Twa, and whom does he serve? (0:48)

The Birth of Belt Buddies (3:06)

Understanding Amazon's FBA System (5:21)

The Importance of Profitability (06:46)

How to navigate Amazon’s complex marketplace and still win. (12:41)

Expanding Beyond Amazon (14:35)

Understanding profit margins and how consumers make purchase decisions. (18:02)

Strategies for selling high-end products on Amazon. (19:12)

What it takes to build a truly sustainable e-commerce business. (20:28)

The Importance of Capital and Growth Cycles (21:25)

Common e-commerce pitfalls — and how to avoid them. (22:05)

Scaling Your Business: Systems and Processes (22:40)

The Role of Mentorship and Mindset (23:40)

Realistic Expectations and Long-Term Success (24:42)

Dealing with market shifts, tariffs, and global challenges. (29:34)

Final Thoughts and Resources (36:57)

Neil Twa’s Information:

Facebook: https://www.facebook.com/voltageholdings/

Website: https://www.voltagedm.com/podcasts

LinkedIn: https://www.linkedin.com/in/neiltwa/

Book: https://www.amazon.com/stores/author/B0D7WD2JQC/about

X: https://x.com/voltagefba?lang=en

Instagram: https://www.instagram.com/neiltwa/?hl=en

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text

Dawn Kennedy talks with Anne Gannon, CPA, who is not your typical accountant. A former professional golfer, she began her career as a CPA with a big-five accounting firm in Boston, Massachusetts. There, she quickly realized that the only winner in the traditional “busy season” approach was the accounting firm. Dawn and Anne talk about how short-term rentals can generate revenue, the risks involved, and the importance of planning and understanding regulations. The episode provides valuable insights into the benefits and challenges of managing short-term rentals, including tax advantages and the importance of finding the right property and location.

Who is Anne Gannon, and whom does she serve? (0:55)

Short‑Term Rentals as Investments (1:29)

Risks and Rewards of Short‑Term Rentals (2:19)

Location Considerations for Short‑Term Rentals (7:18)

Legalities and Regulations (13:23)

Tax Benefits and the Accounting Perspective (17:31)

Consumer Behavior and Market Trends (21:47)

Conclusion and Contact Information (30:14)

Anne Gannon’s information:

Phone: (617) 943-0480

Website: https://www.accelerator-method.com/

LinkedIn: https://www.linkedin.com/in/anne-gannon-529107148/

Facebook: https://www.facebook.com/profile.php?id=100095441858241

YouTube channel: https://www.youtube.com/@AcceleratorMethod

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text

Dawn Kennedy speaks with Rick Ivanovich. A Chief Master Coach, serial entrepreneur, author, accountant, and speaker with a Life Purpose to inspire and transform professionals for balanced fulfilment. Dawn and Rick talk about the benefits and challenges of doing business internationally, leveraging experience in implementing accounting systems across countries and running various companies, including a technology company and an offshore development center.

In this episode…

Who is Rick Ivanovich and whom does he serve? (0:53)

Rick's Journey: From Supermarket Shelves to International Business (1:26)

The Power of Personal Branding (2:08)

Rick’s Diverse Business Ventures (2:54)

Navigating International Business Challenges (5:50)

Rick’s Unexpected Path to Vietnam (6:52)

Starting and Growing a Business in Vietnam (8:20)

The Learning Curve in Sales and Marketing (15:33)

Understanding International Accounting Standards (15:50)

Encouragement for Expanding Overseas (18:20)

Bringing American Coffee to Vietnam (20:49)

Challenges and Opportunities of Franchising Abroad (21:57)

From Accounting to Coffee Franchising (25:13)

Lessons from International Business (26:37)

Scaling an Accounting Business Globally (29:04)

The Complexities of Business Growth (33:05)

Navigating COVID-19's Impact (36:03)

Final Thoughts and Reflections (37:38)

Rick Ivanovich’s information:

Website: https://www.rickyvanovich.com/about

Linkedin: https://www.linkedin.com/in/rickyvanovich/

X/Twitter: https://x.com/i/flow/login?redirect_after_login=%2FRickYvanovich

Facebook: https://www.facebook.com/yvanovich

YouTube: https://www.youtube.com/c/RickYvanovich

BOOKS: https://www.amazon.com/stores/author/B

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books

Send us a text

Dawn talks with Melissa Hoyer, a CERTIFIED FINANCIAL PLANNER™ and a Life/Wealth Coach at The Wealth Conservancy, a company that works with inheritors who have complex financial circumstances and are fed up with being overwhelmed or unsure of what they actually have. Her mission is to empower clients to manage their wealth wisely in a way that matters most to them. Dawn and Melissa talk about the critical importance of planning for succession, the emotional and financial impact of business inheritance, and how thoughtful estate planning goes beyond simply writing a will.

In this episode…

Who is Melissa Hoyer and whom does she serve? (0:47)

Planning for Business Succession (0:18)

Understanding Inheritances and Estate Planning (2:09)

Preparing for a Smooth Transition (3:18)

The Importance of Early Planning (9:05)

Challenges of Inheriting a Business (13:19)

Empowering the Next Generation (19:36)

Conclusion and Contact Information (23:59)

Melissa Hoyer’s Information.

LinkedIn: https://www.linkedin.com/in/melissahoyer/

Support the show

SUPPORT THE SHOW

Dawn’s Website: https://dawnkkennedy.com/

Links and Freebies- https://dawnkkennedy.com/free/

In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books