『The Profit Accelerator Podcast』のカバーアート

The Profit Accelerator Podcast

The Profit Accelerator Podcast

著者： Dawn Kennedy
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 You're in business to bring your gifts and talents to the world. It isn't easy. It takes grit and commitment, and this show is here to help. Each week Dawn Kennedy, attorney, author, mentor, and CEO of a growing coffee company, shares tips, strategies, and interviews on the topics you want to help you make more money and impact to keep more profit in your small business. If you are a new or seasoned entrepreneur and want to learn about keeping more money in your business, making a bigger impact with your pursuit, and growing into your entrepreneurial vision, this is the podcast for you.© 2023 The Profit Accelerator Podcast マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • 183. “Business Marketing Archetypes” with Brian Gregory

    183. “Business Marketing Archetypes” with Brian Gregory
    2025/07/30

    Send us a text

    Dawn Kennedy talks with Brian Gregory, Creator of The YES! TEST, Copywriter, Speaker, Author, Podcaster. They delve into consumer perception and the emotional factors that drive purchasing decisions. Brian introduces the 'Yes Test,' a tool developed over seven years to help small businesses identify their most effective emotional marketing strategies. They discuss the 15 archetypes used in emotional branding, real-life examples of successful campaigns, and how these insights can revolutionize a business’s marketing efforts. Dawn and Brian also touch on how even seemingly rational business decisions are deeply influenced by emotions and the importance of aligning your brand’s message with those emotional triggers.

    Who is Brian Gregory, and whom does he serve? (01:10)

    The Yes Test: Emotional Algorithm for Marketing (01:17)

    Emotional Branding Types (02:51 )

    Real-world examples of successful emotional branding in action. (6:10)

    The Power of Subconscious Decisions (09:16)

    Branding Beyond Logos and Taglines (12:32)

    How to adapt your messaging to match shifting consumer emotions. (17:19)

    The Role of the Subconscious in Decision Making (22:03)

    Advertising and persuasion techniques that tap into emotional triggers. (22:40)

    Case studies: Miller Lite and other emotionally successful brands. (22:56)

    The Power of Emotional Advertising (24:45 )

    Temptation Brands and Emotional Marketing (30:11 )

    The Yes! Test and Its Importance (34:18 )

    Final thoughts and how to learn more about Brian’s work. (37:33)



    Brian Gregory's Information:

    Website: https://admanity.com

    The YES! TEST Free Test Site: https://admanity.com/yes-test/

    Calendly: https://calendly.com/admanity/admanity-zoom-call

    LinkedIn: https://www.linkedin.com/in/briangregoryadmanity/

    Alignable Profile: https://www.alignable.com/phoenix-az/the-yes-test

    Support the show

    SUPPORT THE SHOW

    Dawn’s Website: https://dawnkkennedy.com/

    Links and Freebies- https://dawnkkennedy.com/free/

    In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

    Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

    Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

    Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

    Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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    41 分
  • 182. “Art and Science of Customer Retention” with Adam Ortman

    182. “Art and Science of Customer Retention” with Adam Ortman
    2025/07/23

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    Dawn Kennedy talks with Adam Ortman, CEO + Founder of Kinetic319, Author, Consumer Psychologist. They delve into the art and science of customer retention, and discuss essential strategies businesses should implement to keep their clients happy and loyal. They also explore innovative loyalty programs and the significance of maintaining genuine communication with clients. Dawn and Adam shares practical tips on rolling out new services and managing expectations to enhance customer loyalty


    Who is Adam Ortman, and whom does he serve? (00:57)

    Understanding Customer Journey and Lifetime Value (01:21)

    Key metrics and effective strategies for customer retention. (3:15)

    Why customer surveys are essential for growth and loyalty. (4:22)

    Segmenting and Targeting Your Customers (05:37)

    Using referrals and loyalty programs to drive retention and trust. (8:29)

    Turning feedback into action: implementing what customers tell you. (12:12)

    Tools and steps for managing customer data and enhancing relationships. (22:10)

    Final Thoughts and Upcoming Offers (32:02)



    Adam Ortman's Information:

    Website: http://kinetic319.com/

    LinkedIn:https://www.linkedin.com/in/adam-ortman/

    Facebook: https://www.facebook.com/people/Kinetic319/100095513262322/

    YouTube: https://www.youtube.com/channel/UC46k0ZR9oISM79tIObs4HWw

    X: https://twitter.com/kinetic319




    Support the show

    SUPPORT THE SHOW

    Dawn’s Website: https://dawnkkennedy.com/

    Links and Freebies- https://dawnkkennedy.com/free/

    In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

    Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

    Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

    Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

    Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
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    35 分
  • 181. “Building Strong Family Legacies” with Anne Bauer

    181. “Building Strong Family Legacies” with Anne Bauer
    2025/07/16

    Send us a text

    Dawn Kennedy talks with Anne Bauer, a family business consultant, and coach. Anne shares her personal journey of joining and eventually running her sixth-generation family business. She discusses common challenges in family businesses, such as balancing legacy and innovation, clear communication, and generational transitions. Dawn and Anne explore the importance of maintaining both business and personal relationships within the family structure.


    Who is Anne Bauer, and whom does she serve? (01:07 )

    How Anne transitioned into the family business — and the lessons she learned along the way. (1:07)

    Challenges and Evolution in Family Businesses (05:02)

    Finding Your Place and Passion in the Family Business (11:13 )

    Navigating complex family dynamics during business transitions. (15:11)

    Communication and Boundaries in Family Businesses (19:38 )

    Advice for New Family Businesses and Generational Transitions (24:24 )

    Final thoughts and helpful resources for families in business together. (35:46)


    Anne Bauer's information:

    Website: https://www.thelegacyevolution.com/

    IG: https://www.instagram.com/legacywithannebauer/

    LinkedIn: https://www.linkedin.com/in/anne-bauer-legacy/






    Support the show

    SUPPORT THE SHOW

    Dawn’s Website: https://dawnkkennedy.com/

    Links and Freebies- https://dawnkkennedy.com/free/

    In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/

    Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor

    Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP

    Follow us on Instagram https://www.instagram.com/dawnkkennedyxo

    Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books
    続きを読む 一部表示
    39 分
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