“You either crush it and they don’t need you anymore, run out of leads, or just don’t get the results. Every cold email engagement has an expiration date.”

That was the reality for Noah Berk and his co-founder in 2016. Their business, built on cold outbound, worked at first. But behind the early wins was a model that couldn’t hold.

Highlights include: Cold Email: NOT a Long-term Sustainable Business Model (03:10), Doubling Down on HubSpot (08:18), Keeping the Lights On (12:08), And more…

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J. Ryan Williams spent years leading sales at high-growth startups. Then he quit. Not because he lost faith in sales, but because he realized most founders were doing it backwards.

Product-market fit starts with message-market fit. Say it simply. Say it like an insider. Say it on camera. Then watch everything else get easier.

Highlights include: The Collapse of a Dream (11:00), “Drunks Holding Each Other Up” (22:00), Your Customer’s Customer (39:00), Teaching Through Sales (46:00), and more…

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The best startup ideas don’t start with brainstorming. They start with frustration. Anirudh Ganesh didn’t invent a new market. He spotted an obvious, painful inefficiency: boutique hotels had outdated, unusable websites, losing up to 30% of revenue to online travel agencies (OTAs).

Startup ideas don’t need to be revolutionary. They need to fix something visibly broken, where the cost of doing nothing is already high.

Highlights include: Referral, Referral, Referral (06:30), Cold Calling When the Math is Easy (15:50), Self Service for Cost Reduction and Customer Engagement (21:00), The Moment You Realize You Might Have Something Good (23:15), and more…

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