This isn’t a beginner podcaster story.

It’s for those who already have traction — but want alignment.

Zanna brings 56 episodes of momentum into The Podcasters Lab to refine the mechanics behind her trusted podcast on customer experience (CX).

We focus on structure, clarity, and conversion — without losing heart.

00:00 – Intro to Customer Experience Transformation

→ Zanna explains why CX isn’t just a niche — it’s a movement.

A strong opening for listeners who care about making business more human.

03:03 – The Journey to Podcasting

→ Zanna shares how podcasting became her most effective channel for trust-building.

Relatable for founders juggling content formats.

06:03 – Engagement and Listener Feedback

→ How she knows the podcast is working — and what feedback actually matters.

This section quietly debunks the myth that you need a flood of comments to know you're resonating.

08:46 – Structuring Effective Calls to Action

→ We break down her current CTA strategy and why it’s almost doing the job — plus what to shift.

A must-listen for anyone unsure whether their call to action is too passive or too busy.

11:59 – Target Audience and Format Shifts

→ Where deep expertise can risk alienating new listeners — and how Zanna’s tweaking her intro to keep both ends of the spectrum.

This is tactical, smart positioning.

14:57 – Defining Success and Future Growth

→ We talk about metrics that aren’t downloads — and what Zanna uses instead.

Great reframe for mission-driven podcasters who want more meaningful data.

17:30 – Promoting the Podcast Authentically

→ What’s working for Zanna in terms of marketing — and where she feels the most friction.

This is all about aligned growth, not hustle.

18:33 – Newsletter Strategy Fixes

→ We spot a subtle point of friction: her newsletter’s structure.

You’ll hear how we flipped it to invite curiosity and engagement.

22:22 – CTA Placement and Episode Flow

→ A mini teardown of her episode format — and where a small shift in pacing could change listener behaviour.

26:08 – Outreach and Relationship-Based Growth

→ Zanna explains how genuine outreach (not just promotion) has helped grow the show.

For podcasters tired of chasing metrics.

30:13 – Wrapping with Strategic Clarity

→ Final reflections on alignment, community, and sustainable momentum.