In this episode of The Podcasters Lab, Jennifer Fink joins Kevin to reflect on seven years and 400 episodes of her show Fading Memories, a podcast supporting caregivers of loved ones with dementia.

Jennifer opens up about the emotional weight of caregiving, the uphill battle of discoverability, and the frustrating absence of a proper category for aging-focused content.

But this conversation isn’t just a retrospective — it’s a strategic pivot. Together, Jennifer and Kevin explore how reframing her guest strategy and plugging into the right networks could unlock the visibility and impact her podcast deserves.

00:00 – A Podcast Born from Personal Need

→ Jennifer’s origin story, the family legacy of dementia, and why she created the podcast she couldn’t find.

02:52 – Discovery Fatigue and the Category Problem

→ The frustrating reality of podcast SEO, engagement gaps, and why “aging” still isn’t a category.

05:56 – A Listener Base that Ages Out

→ The harsh truth about churn in caregiving podcasts — and what sustainable growth could look like.

08:55 – The Guest Strategy That’s Keeping Her Stuck

→ Why talking only to fellow caregivers may be limiting her reach — and what a more strategic guest mix could unlock.

11:51 – Networks That Open Doors

→ Why medical guests could be the bridge to discoverability, speaking gigs, and commercial opportunity.

14:33 – SEO vs. Soul

→ Jennifer’s reflections on her podcast name and what she’s doing (and not doing) to optimise content.

17:45 – A Strategy No One’s Ever Suggested

→ The idea that caught Jennifer by surprise — and how she plans to implement it next week.