In this episode, we talk with Kristina Espinoza, Account Executive at King Koil Licensing Company, Inc., about the essential tool that every store owner should be mastering to boost their business. Drawing on over 10 years of experience starting from retail mattress sales to her current wholesale role, Kristina shares valuable insights on how leveraging this key tool can transform store performance and retailer success. If you’re a store owner looking to up your game, this episode is a must-listen!

👤Connect with Kristina Espinoza and King Koil Mattress Co.:

✅ Website: https://www.kingkoil.com/

✅ LinkedIn: https://www.linkedin.com/in/kristina-espinoza-0ab080167?utm

✅ YouTube: https://www.youtube.com/user/KKLC1898

✅ Facebook: https://www.facebook.com/KingKoilGlobal/#

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Brent Batterman returns with a bang—just in time for one of the biggest retail weekends of the summer. With over two decades of experience in the mattress industry and a history of transforming sales strategy at Mattress Firm, Brent is here to help you elevate your July 4th performance.

In this episode, he breaks down what it takes to drive major foot traffic, boost approval rates, and turn your store into a sales machine during this high-impact holiday weekend. From smart financing techniques to in-store tactics that convert, Brent shares actionable insights you can put to work right away.

👤Connect with Brent Batterman:

✅ Website: https://www.bedheadmarketing.com/

✅ LinkedIn: https://www.linkedin.com/in/brent-batterman

✅ Instagram: https://www.instagram.com/bedheadmarketing/

✅ Facebook: https://www.facebook.com/BederMarketing

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, Pete sits down with his wife and business partner, Jenny Primeau, Vice President of Primeau Furniture Sales. With over twenty years in her role and a strong background in accounting, Jenny has been instrumental in supporting the company’s dealers and vendors. Her unmatched attention to detail and ability to get things done have earned her universal respect throughout the furniture industry. As President and Vice President of Primeau Furniture Sales, Pete and Jenny share what it takes to successfully run a business together—offering practical insights and inspiration for couples navigating both work and life side by side.

👤 Connect with Jenny and Pete Primeau:

✅ LinkedIn (Jenny): https://www.linkedin.com/in/jenny-primeau-9805408b/

✅ LinkedIn (Pete): https://www.linkedin.com/in/peteprimeau

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales

✅ Website: https://www.peteprimeau.com

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this special Ask Pete edition, Pete turns over hosting duties to top podcast producer Chris Stone for a lively, interactive session driven by listener questions from the mattress industry community.

From the challenge of paying bills during tough times, to managing inventory and creating a customer experience that sparks true word-of-mouth, Pete doesn’t hold back on candid advice gleaned from 43 years in the business. The episode dives deep into what separates thriving retailers from those just surviving, how to nurture a family business (without losing your mind!), and ways to maximize opportunities like Scott Vaughn’s Wingo Masterclass.

If you’re an independent retailer navigating today’s ever-shifting marketplace—or just someone curious about the passion and relationships behind successful stores—this episode delivers practical insights, personal stories, and plenty of laughs. Whether you tuned in live or caught the replay, get ready for raw conversations, audience shoutouts, and Pete’s signature blend of expertise and encouragement.

Grab your notebook—there’s a goldmine of actionable takeaways coming your way on The Pete Primeau Show!

👤 Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales

✅ Website: https://www.peteprimeau.com

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

What happens when price wars are killing everyone's margins? Pete sits down with two industry heavyweights who've seen it all—and lived to tell about it.

Michael Magnuson from GoodBed brings the data that'll make you rethink everything about how customers actually shop for mattresses (spoiler: it's not just about price). Mark Quinn from Shifman Mattress has been in the trenches for decades—retail, manufacturing, you name it—and he's got war stories about stores that broke free from the race to the bottom.

This isn't some fluffy "add more value" conversation. These guys get into the real tactics that separate profitable retailers from the ones barely hanging on. Quinn's seen what works (and what doesn't) across every part of the business, while Magnuson's got the consumer research that explains why some stores can charge premium prices while others can't give mattresses away.

If you're tired of competing on price alone, this episode gives you the roadmap to escape before it's too late.

👤 Connect with Michael Magnuson & Mark Quinn:

✅ LinkedIn (Mike Magnuson):https://www.linkedin.com/in/michaelmagnuson

✅ LinkedIn (Mark Quinn): https://www.linkedin.com/in/markquinn03

✅ GoodBed: https://www.goodbed.com/

✅ Shifman Mattresses: https://shifmanmattresses.com/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we’re joined by Vernon “RJ” Williams and Tara Day, the powerhouse co-owners of Jacksonville Bedding Mattresses and More. Together, they dive into what it really means to build a business rooted in trust, service, and—most importantly—authenticity.

RJ shares his 10+ year journey in the sleep industry, his passion for helping people overcome serious sleep challenges, and how he balances entrepreneurship with family life and a love for travel. Tara, whose career began after a leap of faith (and a mattress delivery gig), brings unmatched energy, multitasking magic, and a deep love for people to everything she does. With backgrounds in customer service and a shared commitment to real connections, RJ and Tara unpack the heart and hustle behind their brand.

Whether you're chasing better sleep, dreaming of launching a business, or just craving a dose of real talk, this episode will leave you inspired, informed, and maybe even ready for a nap.

👤 Connect with RJ Williams & Tara Day:

✅ LinkedIn (RJ Williams): https://www.linkedin.com/in/vernon-williams-150a11320/

✅ LinkedIn (Tara Day): https://www.linkedin.com/in/tara-day-050400a4

✅ Instagram: https://www.instagram.com/jacksonville_bedding

✅ Website: https://jacksonvillebedding.com/

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

What if the mattress industry's top minds solved your biggest challenge this Friday? 'Win The Weekend With Pete & Friends: Live!' is where mattress moguls reveal their playbook, troubleshoot obstacles, and celebrate victories—all in real-time. Every Friday at 1PM EST, this exclusive mastermind transforms industry rivals into collaborators. Not just another webinar mastermind—it's your competitive edge, and today it’s streaming live across YouTube, LinkedIn, and Facebook. Missing this conversation means missing your next breakthrough. Join the industry insiders who never start a Monday without Friday's winning strategies.

Join Win The Weekend: https://peteprimeau.com/wtw

👤 Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales

✅ Website: https://www.peteprimeau.com

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, Pete takes the spotlight to answer your burning questions in a special "Ask Pete" edition. Stepping in as both host and producer, Chris Stone joins the conversation as we dive deep into the mattress and furniture retail landscape. From analyzing the competition to uncovering how consumer attitudes toward sleep are evolving, we explore the shifts shaping the industry. We’ll also reflect on leadership versus management and highlight why delivering a consistent customer experience matters more than ever. Whether you're in the mattress game, the broader world of furniture retail, or simply seeking smart takeaways for any retail business, this episode is loaded with valuable insights. Grab a notepad—it's time to tap into some serious retail wisdom!

👤 Connect with Pete Primeau:

✅ LinkedIn: https://www.linkedin.com/in/peteprimeau

✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales

✅ Website: https://www.peteprimeau.com

✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork

✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry

🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net

➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch: https://PodMatch.CastAhead.net

🌐Pete Primeau Official: https://www.peteprimeau.com

➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles

➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion

The Pete Primeau Show is produced by Chris Stone at Cast Ahead:

https://CastAhead.net

#SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences