Join Joel Williams as he sits down with Stephen Kerin, Director at Scale Digital, - a specialist affiliate agency delivering high-impact performance advertising services.

Get ready for a deep dive into some key strategies that are consistently driving success for brands in the digital landscape.

Stephen showcases how Scale Digital has propelled sales and growth for e-commerce brands, emphasizing the importance of sustainability in today's market. Learn about the critical considerations for scaling e-commerce operations globally, including competitor analysis, expanding into new markets, experimenting with emerging platforms, fostering brand loyalty, and harnessing the power of social proof.

From leveraging eco-friendly brands for prime placements to treating influencers like affiliates, Stephen unveils the game-changing tactics driving real results.

Tune in for invaluable insights into maximizing your brand's impact in an increasingly competitive digital landscape.

Host: Joel Williams

Producer: Yuliya Stancheva

Sound Design: Alpha Studios

Guest: Stephen Kerin

Stephen is co-founder and Managing Director of performance agency Scale Digital. Having started out in the burgeoning search industry in the 1990s, he progressed to working for the ad networks and onto CPA advertising across the Influencer, Mobile, and Affiliate channels. Stephen’s experience in the performance marketing field is long and varied. Today, Stephen enjoys working at specialist CPA agency Scale Digital, responsible for all aspects of the business including media strategy, business growth, product development and partnerships.

In this podcast episode, we're joined by Marco Criscuolo, Marketing Manager and Technical Director at Vagabond Digital, who shares about his journey from South Africa to the UK and the remarkable revenue growth and innovative strategies achieved along the way.

Joel and Marco explore the key strategies driving Vagabond Digital's success and uncover the game-changing trends of 2024 in ecommerce, from AI and social commerce to content creation and user-generated content. As a data-driven marketer, Marco highlights the importance of data analytics and insights in crafting effective ecommerce strategies.

Tune in for an insightful exploration of the future of ecommerce.

Host: Joel Williams

Producer: Yuliya Stancheva

Guest: Marco Criscuolo

Marco Criscuolo is a highly experienced and results-driven marketing manager and director with a proven track record of achieving remarkable revenue growth and innovative strategies. With over two decades of experience in high-performance e-commerce environments and extensive experience in the IT industry, Marco has a deep understanding of what it takes to drive sustainable growth in business.

In this episode, Joel Williams chats with Daniel Simmons, Founder of Populate Social, who are partnering with major clients to enhance their brand presence and drive e-commerce success on social media platforms.

Dan shares compelling success stories from brands like TM Lewin, Mercedes Benz, North Face, and Brush Box, offering an inside look at the growth strategies Populate Social employed for their clients.

Joel and Dan delve into how high-end brands can effectively connect with audiences outside the Meta ecosystem. They discuss various tactics, including social selling, innovative brand marketing, and navigating local advertising policies, all aimed at expanding global reach while maintaining brand authenticity.

Throughout the episode, they also dive into challenges like business stagnation and the intricacies of managing subscription-based models.

Tune in for a deep dive into actionable strategies and inspiring stories that showcase the power of strategic branding and marketing in the ecommerce landscape.

Host: Joel Williams

Producer: Yuliya Stancheva

Guest: Daniel Simmons, Founder of Populate Social

After leaving university in 2015, Dan founded Populate Social, guiding it to become a respected name in the UK's social media landscape. Under his leadership, the agency achieved notable recognitions, including nominations for the Great British Entrepreneur Awards and winning the Creative Pool Award for Best Agency to Work For. Through dedication and strategic focus, Dan and his team attracted prestigious clients such as The North Face, Admiral Insurance, and England Rugby. Other partnerships include Wales Football, The Kingsman Movie, and Betway, demonstrating a diverse and successful portfolio. In 2022, Dan's efforts culminated in the sale of the agency to The Mission Group PLC, a testament to his leadership and the team's hard work.