エピソード

  • How and Why Creatives Should Do a Monthly Review
    2026/04/28

    Running a creative business is one of the most complex, rewarding, challenging, and meaningful things a person can do. And you deserve to do it with full visibility—not half-blind, hoping for the best.

    Your Monthly Business Review is not a chore. It's an act of respect for yourself and for the business you're building. It says, "I take this seriously." I'm paying attention. I'm in it intentionally."

    Thank you for supporting the sponsors of each episode who have short, 30-second ads.

    Those ads help to support the podcast.

    Visit the Pam Speaks 2 You website, view the testimonials, review and invest in the branding and marketing audio ebooks and courses, and sign up for the newsletter to receive all of the updates.

    Here is the link.

    Thank you!

    Visit our publication to read and listen to articles on Black History and op-eds from a Black perspective.

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    19 分
  • Task Management or Project Management: What is the Difference?
    2026/04/21

    Owens, your host, and today, in Season 2, Episode 11, we're tackling a question that comes up constantly with my clients: What's the real difference between task management and project management? And more importantly, which one do you actually need?

    If you're like most creatives, you've probably heard these terms thrown around interchangeably. Someone tells you to "use task management," another person says you need "project management," and honestly, it all starts to sound the same. But here's the thing: understanding the difference between these two approaches could literally transform how you work.

    By the end of this episode, you'll know exactly which one your business needs, why you might need both, and how to implement them without adding even more confusion to your workday.

    Thank you for supporting the sponsors of each episode, who have short, 30-second ads.

    Those ads help to support the podcast.

    Visit the Pam Speaks 2 You website, view the testimonials, review and invest in the branding and marketing audio ebooks and courses, and sign up for the newsletter to receive all of the updates.

    Here is the link.

    Thank you!

    If you enjoyed this episode, please leave a review wherever you listen.

    Thank you!

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    20 分
  • The 3 Wisest Investments to Make in Your Creative Business
    2026/04/14

    Welcome back to the PS2Y Creative Business Podcast! I'm your host, Pamela Hilliard Owens, and today, for Season 2, Episode 10, we're diving into a conversation that could genuinely transform how you think about money in your creative business.

    As you may know, when we start a creative business, we're usually thinking about making amazing work—the art, the music, the writing, the design. But here's the truth: the businesses that thrive aren't just the most talented ones. They're the ones making smart, strategic investments in the right places.

    So in this episode, we're breaking down the three wisest investments you can make in your creative business. These aren't flashy expenses or vanity purchases. These are the investments that will build sustainable income, strengthen your reputation, and actually give you more time to do the work you love.

    Click here to review the audio eBooks and Courses offered in the Pam Speaks 2 You Branding and Marketing Academy.

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    19 分
  • How to Embody Your Brand in Your Creative Business
    2026/04/07

    As you may know, I've woked with independent authors and creative professionals for almost 20 years on their branding and marketing efforts.

    When most people think of their btand, they think of visuals: the logo, the font, the color scheme. And while those elements are important, they're really just the packaging.

    To truly embody your brand means to live and breathe the values, personality, promise you've created.

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    14 分
  • How to Use FOMO in Your Marketing
    2026/03/24

    Welcome back to the Pam Speaks 2 You Creative Business Podcast. This is Season 2, Episode 7. I'm your host, Pamela Hilliard Owens, and today we're diving into one of the most powerful—and sometimes controversial—psychological triggers in modern marketing: FOMO, or Fear of Missing Out.

    Let's be honest. We've all felt it. That little pinch of anxiety when we see a notification that something exclusive is happening, and we might not be included. That urgency to act now or risk losing an opportunity forever. FOMO is real, it's powerful, and when used ethically, it can be a game-changer for your marketing campaigns.

    First, let's talk about what FOMO actually is. It's not just hype or wishful thinking—it's a genuine psychological response rooted in our fundamental need to belong and stay connected. When your audience feels they might miss something valuable, their decision-making process shifts. They become more likely to act quickly and decisively.

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    10 分
  • The PS2Y Branding and Marketing Academy
    5 分
  • PS2Y Creative Business Podcast: Creative Planning
    2026/03/05

    Whether you're a designer, writer, musician, artist, filmmaker, or any other type of creative professional, you know that inspiration doesn't always strike on schedule. But here's the thing—the most successful creatives aren't just waiting for inspiration. They're building systems that work with their creative energy, not against it.

    Today, we're breaking down how to plan your day, week, month, and quarter in a way that actually supports your creative work instead of stifling it.

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    14 分
  • The Benefits of Audio and Visual Learning
    2026/02/26

    If you're a designer, filmmaker, musician, illustrator, or any kind of creative professional, you know that traditional text-based learning doesn't always cut it. Your brain is wired differently—it thinks in images, colors, movements, and sounds. So why force yourself to learn just from a textbook or written lessons?

    In this episode, we're exploring why audio and visual learning isn't just helpful for creatives—it's essential. We'll break down the science, share real-world examples, and give you practical ways to leverage these learning styles to accelerate your creative growth.

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    18 分